50% of all new users are over the age of 25. The number of users over 25 is growing 2x faster than under the age of 25. And 150 million people access this app daily to watch over 10 billion videos. What are we talking about? Snapchat. It's not just for teens and millennials anymore.
2. Housekeeping
Wifi
– Wilson
Guest
Network
– Enter
name,
accept
terms,
submit,
no
PW
Twi=er
– @vickioneill
– @WilsonRebrand
– #NMDayton
– #snapchat
3. What
does
a
224-‐year
old
company
and
a
49-‐year
old
university
have
in
common?
How
about
a
huge
retailer
and
a
community
volunteer
center?
What
could
an
internaHonal
technology
company
and
an
entrepreneur
have
in
common?
They
all
desire…
to
tell
their
story.
4. MarkeHng
is
no
longer
about
the
stuff
you
make,
but
about
the
stories
you
tell.
~Seth
Godin
5. • What
is
Snapchat?
• Snapchat
stats
• Use
cases
• B2B
and
B2C
businesses
using
Snapchat
• Where
do
I
begin?
• How
to
leverage
Snapchat
• Best
pracHces
to
get
you
started
6. What
is
Snapchat?
Mobile
only
app
that
allows
you
to:
– Create
videos
and
pictures
– Communicate
one-‐on-‐one
with
your
audience
– Engage
with
your
followers
and
those
you
follow
– Tell
your
story
in
a
new
way
– Save
your
story
and
share
on
other
plaNorms
– View
your
story
up
to
24
hours,
then
it’s
deleted
7. We want
Brands
to have a place where
they can tell their
stories
…in a better way.
~Imran Khan, Chief Strategy Officer at Snapchat
11. To
put
this
in
perspecHve…
1. 150
million
people
accessing
daily
2. 10
billion
videos
are
watched
every
day
3. Users
sending
9,000
snaps/second
4. Reaches
41%
of
users
18-‐34
every
day
5. U.S.
adverHsers
spent
$50M
in
2015
and
esHmated
to
spend
$804M
in
2017
12. Snapchat
Use
Cases
Taco
Bell
used
Snapchat
to
announce
the
re-‐
release
of
its
“Beefy
Crunch
Burrito”.
Users
who
added
Taco
Bell
as
a
friend
were
sent
a
“snap”
of
a
burrito
and
the
new
product’s
release
date.
1
13. Snapchat
Use
Cases
Acura
gave
its
first
100
followers
on
Snapchat
a
chance
to
see
the
new
NSX
prototype,
sending
them
a
short
video
clip
of
the
prototype
–
a
video
the
brand
later
posted
on
Instagram.
2
14. Snapchat
Use
Cases
Teen
retailer
Wet
Seal
handed
over
its
Snapchat
account
to
a
16-‐year-‐old
blogger
for
two
days,
resulHng
in
9,000
new
followers
and
6,000
views
of
the
story.
3
Aka “Account Takeover”
16. ! Gary
Vaynerchuk
! Brian
Fanzo
! Mark
Suster
! Jay
Baer
! Ted
Rubin
! Carlos
Gil
Entrepreneurs
Using
Snapchat
17. So…Where
do
I
begin?
1. Download
app
– Apple
&
Android
2. Create
profile
3. Share
your
Snapcode
4. Follow
brands
and
friends
5. Start
Snapping!
18. Where
to
find
followers
• Find
people
in
your
industry
• Find
B2B
and/or
B2C
ghostcodes
19. How
To
Create
an
Audience
• On
Snapchat
– Add
Nearby
– Add
from
Contacts
• Online
Searches
– “Entrepreneurs
on
Snapchat”
– “Medical
accounts
on
Snapchat”
– “Sports
and
Snapchat”
– Foodie,
Fitness,
Retailers
on
Snapchat
– Search
for
fun
events,
i.e.
Dayton
snap
scavenger
hunt
• Other
social
plaNorms
21. What
are
GhostCodes?
wilsonrebrand
• Once
you
create
your
profile,
you
can
access
your
GhostCode
online
and
download
• Use
to
communicate
on
other
plaNorms
your
presence
on
Snapchat
• Simply
“Snap”
from
Snapchat
or
take
a
photo
and
“Add
by
Snapcode”
to
add
friends
• Unique
idenHfier
to
your
profile
–
same
concept
as
QR
Codes
22. Why
consider
Snapchat?
• Transparency,
authenHc
• Behind-‐the-‐scenes,
differenHaHon
• Live,
real,
vulnerable;
brand’s
voice
• Engagement,
audience
• Time
sensiHve,
spontaneous,
delivery
• Build
your
brand
on
a
different
plaNorm
in
a
different
way
(lenses,
ads,
filters)
24. Snapchat
AnalyHcs
1. Currently
available
for
paid
ads,
lenses
and
filters
2. SnaplyHcs
in
2017
3. Open
rates,
views,
average
#
of
screen
shots,
#
followers,
compleHon
rate
25. How
to
Leverage
Snapchat
1. Redirect
audience,
repeat
simple
URLs
2. Plan
it
out,
but
keep
it
unscripted
3. Let
someone/influencer
take
over
your
account
4. Provide
exclusive
access
5. Sponsor
a
filter
6. Host
contests
and
give-‐aways
26. 5
Tips
to
get
started
1. IdenHfy
your
audience
2. Create
profile
and
images
3. Have
a
Snap
communicaHon
plan
4. A
few
story
ideas
5. Have
fun!
27. Best
PracHces
• Be
consistent
• Respond
to
all
messages
–
text
or
video
• Present
one
thing
of
worth,
i.e.
Hp,
discount,
etc.
• Use
Snap
opHons
like
filters,
lenses,
emoji’s
–
and
Bitmoji’s!
• Use
different
plaNorms
to
promote
presence
• Look
at
exisHng
B2C
and
B2B
examples
for
inspiraHon
and
ideas
• Keep
your
audience
in
mind!
They
are
your
buyers
–
what
do
they
need?
28. Snap
Challenge!
1. Snap
a
photo
with
your
brand’s
logo
2. Tweet
us
a
Snap
from
your
story
3. I’ll
RT
with
a
S/O
AND
send
you
5
content
ideas
to
help
you
get
started
29. Vicki
O’Neill
WILSON
rebranding
voneill@wilsonrebranding.com
o)
937.291.4899
m)
513.593.1195
wilsonrebrand
Snap
or
screenshot
to
add
by
Snapcode
OR
Add
by
username
Thank
you!