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1. Business Travelers’ Most Expensed
Restaurant (in North America)

2. Purpose
The purpose of this research report presentation
is to inform the reader about the current status
of Starbucks, in terms of consumer sales.

3. Summary
An article written by Kate Taylor, from
Entrepreneur.com, discusses a research report
about business travelers’ meal expenses are
usually from the Starbucks franchise.
Apparently, the Starbucks expenses appear
almost twice more than McDonalds, the next
leading expensed restaurant.

4. Business Travel Meal
Expenses
A quarterly report made by The Certify
SpendSmart examines current business travel
spending trends in North America.
According to their first quarter report, Starbucks
is the most expensed restaurant. Starbucks
accounts for more than 5.26% of all meal
expenses.
The average Starbucks meal is around $10.68.

5. Most Expensed
Restaurants
1. Starbucks (4.26%)
2. McDonalds (2.76%)
3. Panera Bread (1.79%)
4. Subway (1.72%)
5. Dunkin’ Donuts (1.33%)
* Percentages = total meal expenses
total expenses per individual vendor

6. Most Expensed
Restaurants
0%
1%
1%
2%
2%
3%
3%
4%
4%
5%
Restaurants

7. Most Purchased (by meal)
BREAKFAST – Starbucks (12.90%)
LUNCH- McDonalds (3.27%)
DINNER- McDonalds (1.72%)

8. Results
The result is that many business travelers in
North America purchase most of their meals
from Starbucks and also McDonalds.
Most of them purchase Starbucks during the
morning hours for breakfast.

9. Opinion: Business
atmosphere
I believe that Starbucks and McDonalds are the
most expensed restaurants because they both
acquire a physical business atmosphere.

10. Incentives
In addition, both restaurant franchises include
great consumer incentives, such as:
• Providing free Wi-Fi
• Great social setting where business workers
can sit and converse
• Reliability due to their franchise chain

11. Conclusion
In conclusion, because people familiarize Starbucks
as having a business-like atmosphere with updated
interior design and free Wi-Fi, people prefer to spend
their business meals there.
However, McDonalds is slowly transforming their
brand appearance from playful to
professional, through the introduction of McCafe;
McDonalds is redirecting their scope and reaching
out to a different consumer- the businessmen.
By capturing a different audience similar to
Starbucks’ consumer group, and maintaining their
low prices, McCafe is a competitor for Starbucks.

12. References
Article retrieved
from:http://www.entrepreneur.com/dbimages/article/1397084
839-where-business-travelers-expense-most-meals-
infographic.jpg
Research Report made by: Certify SpendSmart
*expense data was collected from actual submitted expense
reports
Starbucks restaurant (photo) :
http://nerdreactor.com/2012/01/24/starbucks-dafuq/inside-
starbucks-milton-keynes/
McDonalds (photo):
http://wishurhere.wordpress.com/category/mcdonalds/page/2/