Presentation given at the Net Natives Digital Marketing for Post-graduate Recruitment event in London, on May 11th 2015. The presentation looks at LinkedIn, how it can be useed from an educational standpoint, and what universities are doing to engage with both current and potential post-graduate students.

1. Will Scott
Account Executive – Education
@willpscott

2. LinkedIn as a Platform1
What are Universities doing?3
Education on LinkedIn2
2
Today…

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350M+ MEMBERS GLOBALLY

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Two new members are joining every second

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With this growth, comes evolution
Photo Credit: https://www.flickr.com/photos/reynoldsrap/4236043866

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Then (2008)
Connect & Communicate
Now (2015)
Create, Engage & Consume
Photo Credit: https://www.flickr.com/photos/reynoldsrap/4236043866

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LinkedIn is now everywhere

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People are using it for different reasons
Identity – Networks - Knowledge

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IDENTITY – FIRST IMPRESSIONS COUNT
Photo Credit: http://i.huffpost.com/gadgets/slideshows/403362/slide_403362_5011686_free.jpg

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NETWORK – WHO YOU KNOW
Photo Credit: https://www.flickr.com/photos/peterbn/7592123252/sizes/l

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KNOWLEDGE – BE INSPIRED
Photo Credit: https://www.flickr.com/photos/amanito/719228952/

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EDUCATION IS AT OUR CORE
Photo Credit: https://www.flickr.com/photos/gummypiglet/5612579061

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Photo Credit: https://www.flickr.com/photos/skynet_04/3591792820
LINKEDIN WORKS FOR
STUDENTS, ALUMNI & UNIVERSITIES ALIKE

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DISCOVER UNIVERSITIES BASED ON
LINKEDIN DATA
Photo Credit: https://www.flickr.com/photos/7452274@N08/7656246730

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SEARCH BY GEO, FIELD OR COMPANY
Photo Credit: https://www.flickr.com/photos/xgray/3024142085

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OWN YOUR PERSONAL DECISION BOARD
Photo Credit: https://www.flickr.com/photos/srm_/14975788538/

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YOUR ONLINE HOME FROM HOME
Photo Credit: https://www.flickr.com/photos/maureendidde/6938335704

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SEE WHERE YOUR STUDENTS GO
Photo Credit: https://www.flickr.com/photos/richgrundy/5742644624

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Photo Credit: https://www.flickr.com/photos/dbratl/4566979332/
FOCUS ON WHO IS MOST IMPORTANT

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SPEAK TO PROSPECTS ONE TO ONE

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TELL STORIES THROUGH CONTENT
Photo Credit: https://www.flickr.com/photos/45154469@N05/6959519160

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MAKE YOUR ADS PERSONAL
Photo Credit: https://www.flickr.com/photos/biancaghergut/15168135836

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CONTINUE THE LINKEDIN EXPERIENCE
Photo Credit: https://www.flickr.com/photos/bassclarinetist/5250770318/

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MAKE IT UNIQUE AND INDIVIDUAL
Photo Credit: https://www.flickr.com/photos/golrizlucina/5411129697

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OUR VISION
Photo Credit: https://www.flickr.com/photos/andrew_c/129040719/sizes/z/

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