3. 1. Take social to the next level
2. Business change for a digital world
Page 3 | Social Business Pioneers Mickey Smith ‘Dark side of the lense’ on Vimeo.
13. “Making shareholder enrichment the basis of an
economy is probably an idea that belongs up there
with Cheez Whiz and Donald Trump's hair.”
- UmairHaque
Page 13 | Social Business Pioneers
16. To be the first company that, by its deeds, shows the
entire industrial world what sustainability is in all its
dimensions: People, process, product, place and profits
— by 2020 — and in doing so we will become
restorative through the power of influence.
Page 16 | Social Business Pioneers
20. So are you building
„engagement‟ or are
you energising a social
movement?
Page 20 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
22. “The Internet isn‟t really a
technology. It‟s a belief system, a
philosophy about the effectiveness
of decentralized, bottom-up
innovation.”
Page 22 | Social Business Pioneers Mickey Smith ‘Dark side of the lense’ on Vimeo.
27. How much
participation are you
really up for?
Page 27 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
29. American29 | Social Survey, U.S. Bureau of Labor Statistics
Page Time Use Business Pioneers
http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html
30. 1. I wish I'd had the courage to live a life true
to myself, not the life others expected of me.
2. I wish I didn't work so hard.
3. I wish I'd had the courage to express my
feelings.
4. I wish I had stayed in touch with my friends.
5. I wish that I had let myself be happier.
Top Five Regrets of the Dying by Bronnie Ware
Page 30 | Social Business Pioneers
31. • Acceptance • Physical activity
• • Accept
Curiosity • Power
• Eating • Romance
• Family • Saving
•Honour • Social contact
• Idealism • Social status
• Independence • Tranquility
• Order • Vengeance
Page 31 | Social Business Pioneers
33. 150 people per building
Lattice structure
„Followership‟
Page 33 | Social Business Pioneers
http://www.flickr.com/photos/gore-tex-products/5983679913/
37. What needs to change
internally, really?
Page 37 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
43. How can you unlock
more to get more?
Page 43 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
How businesses are – CLOSED, SECRETIVE, SILOED, STATIC & DEEPLY HIERARCHICAL.Yet the problems and challenges of today and the future
In order to think about we behave 21st century business, we probably need to take a step back and think about what’s happening
In order to think about we behave 21st century business, we probably need to take a step back and think about what’s happening
Simon Kuznets, the inventor of the concept of the GDP, notes in his very first report to the US Congress in 1934:...the welfare of a nation [can] scarcely be inferred from a measure of national income...
Profits doubled!
According to political theorist Oskar Niedermayer, the party sees itself as part of an international movement to shape with their term of "digital revolution" which is a circumscription for the transition into information society. With their focus on freedom in the net and their fight against government regulations of this sphere, they hit the nerve especially of the younger generation. Even if the network policy is the core identity of the party, it is now more than just a advocacy party of "digital natives" and characterizes itself as a social-liberal-progressive.[4
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
http://www.youtube.com/watch?feature=player_embedded&v=ive3vXv-XRkOLD SPICE RESPONSES objective: revitalise ‘old’ brand perception and generate new generation of customers Personal response videos from iconic figure – the old spice guy- by pulling in real time q’s from FB, twitter and redditOver 6 million views, old spice guy becomes cultural phenomenon- attracting new generation of fans and reviving brand.
Martin Röll - http://en.wikipedia.org/wiki/File:Bagger-garzweiler.jpg
Ceo of Valve, personal net worth of $1.5 bn, can’t get his own game ideas made at his video game company.
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
Talk about how the 21st century is going to be vastly different than 20thHow – amidst the meltdown, where we don’t trust traditional trustworthy people/orgs – people are gravitating towards MeaningVolunteering is up, Gen Y are an empowered, picky workforce, CSR is seen as ‘marketing’A new kind of org focused on creating meaning and reaching higher purpose, AND profits
Intrinsic motivation and the 16 basic desires theoryStarting from studies involving more than 6,000 people, Professor Steven Reiss has proposed a theory that found 16 basic desires that guide nearly all human behavior. The 16 basic desires that motivate our actions and define our personalities as:Acceptance, the need for approvalCuriosity, the need to learnEating, the need for foodFamily, the need to raise childrenHonor, the need to be loyal to the traditional values of one's clan/ethnic groupIdealism, the need for social justiceIndependence, the need for individualityOrder, the need for organized, stable, predictable environmentsPhysical activity, the need for exercisePower, the need for influence of willRomance, the need for sexSaving, the need to collectSocial contact, the need for friends (peer relationships)Social status, the need for social standing/importanceTranquility, the need to be safeVengeance, the need to strike back/to win
But what is digital anyway?And where does the network stop?How do you account for this in role descriptions, in review processes?
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
How businesses are – CLOSED, SECRETIVE, SILOED, STATIC & DEEPLY HIERARCHICAL.Yet the problems and challenges of today and the future