How changing attitudes can predict future behaviours

1. INTRO CHALLENGES
INTRO ATTITUDES STRATEGY PREDICTION OUTRO
BRANDS
SECTORS
CLOSE
FASTER HORSES?
ATTITUDES IN TREND PREDICTION
CONTACT US
Telephone: 020 3539 1398
Email: info@next-big-thing.net
Twitter: @Nextbigthingco
LinkedIn: William Higham
Office: The Hub, 5 Torrens St,
Islington, London EC1V 1NQ
William Higham
CEO, Next Big Thing
Chinwag Psych
09/05/13
@nextbigthingco

2. INTRO CHALLENGES
INTRO ATTITUDES STRATEGY PREDICTION OUTRO
BRANDS
SECTORS
CLOSE
CONTACT US
Telephone: 020 3539 1398
Email: info@next-big-thing.net
Twitter: @Nextbigthingco
LinkedIn: William Higham
Office: The Hub, 5 Torrens St,
Islington, London EC1V 1NQ
Chinwag Psych
09/05/13
@nextbigthingco

3. INTRO CHALLENGES
INTRO ATTITUDES STRATEGY PREDICTION OUTRO
BRANDS
SECTORS
CLOSE
CONTACT US
Telephone: 020 3539 1398
Email: info@next-big-thing.net
Twitter: @Nextbigthingco
LinkedIn: William Higham
Office: The Hub, 5 Torrens St,
Islington, London EC1V 1NQ
Chinwag Psych
09/05/13
@nextbigthingco

4. INTRO CHALLENGES
INTRO ATTITUDES STRATEGY PREDICTION OUTRO
BRANDS
SECTORS
CLOSE
OUR CLIENTS COME FROM ALL SECTORS: MEDIA TO MUSIC,
FINANCE TO FMCG, PUBLISHING TO PERSONAL TECHNOLOGY
CONTACT US
Telephone: 020 3539 1398
Email: info@next-big-thing.net
Twitter: @Nextbigthingco
LinkedIn: William Higham
Office: The Hub, 5 Torrens St,
Islington, London EC1V 1NQ
Chinwag Psych
09/05/13
@nextbigthingco

5. INTRO CHALLENGES
INTRO ATTITUDES STRATEGY PREDICTION OUTRO
BRANDS
SECTORS
CLOSE
CONTACT US
CURRENT
POLICY
Chinwag Psych
09/05/13
ATTITUDES
STRATEGY
FUTURE
POLICY
Telephone: 020 3539 1398
Email: info@next-big-thing.net
Twitter: @Nextbigthingco
LinkedIn: William Higham
Office: The Hub, 5 Torrens St,
Islington, London EC1V 1NQ
@nextbigthingco

6. INTRO CHALLENGES
INTRO ATTITUDES STRATEGY PREDICTION OUTRO
BRANDS
SECTORS
CLOSE
CONTACT US
Telephone: 020 3539 1398
Email: info@next-big-thing.net
Twitter: @Nextbigthingco
LinkedIn: William Higham
Office: The Hub, 5 Torrens St,
Islington, London EC1V 1NQ
Chinwag Psych
09/05/13
@nextbigthingco

7. INTRO CHALLENGES
INTRO ATTITUDES STRATEGY PREDICTION OUTRO
BRANDS
SECTORS
CLOSE
New Drivers
CONTACT US
Telephone: 020 3539 1398
Email: info@next-big-thing.net
Twitter: @Nextbigthingco
LinkedIn: William Higham
Office: The Hub, 5 Torrens St,
Islington, London EC1V 1NQ
Changing Attitudes
Future Behaviours
Chinwag Psych
09/05/13
@nextbigthingco

8. INTRO CHALLENGES
INTRO ATTITUDES STRATEGY PREDICTION OUTRO
BRANDS
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Politics
Economy
Society Technology Environ’t
Media
CONTACT US
Telephone: 020 3539 1398
Email: info@next-big-thing.net
Twitter: @Nextbigthingco
LinkedIn: William Higham
Office: The Hub, 5 Torrens St,
Islington, London EC1V 1NQ
Comm’y
Safety
Health
Mobility
Economy
Fame
Social
Media,
P2P
Nostalgia,
Tradition
Self
Health,
Relax’n
Tablets,
On
Demand
Make Do
& Mend,
Thrift
Play &
Display
Chinwag Psych
09/05/13
@nextbigthingco

9. INTRO CHALLENGES
INTRO ATTITUDES STRATEGY PREDICTION OUTRO
BRANDS
SECTORS
CLOSE
CONTACT US
Telephone: 020 3539 1398
Email: info@next-big-thing.net
Twitter: @Nextbigthingco
LinkedIn: William Higham
Office: The Hub, 5 Torrens St,
Islington, London EC1V 1NQ
Chinwag Psych
09/05/13
@nextbigthingco

10. INTRO CHALLENGES
INTRO ATTITUDES STRATEGY PREDICTION OUTRO
BRANDS
SECTORS
CLOSE
Thank you
Next Big Thing is one of Britain’s most respected
trend & consumer strategy consultancies.
It was founded by consumer trends expert and
author William Higham in 2002. Since then, we’ve
worked with diverse blue chip clients across a wide
range of sectors: BBC to HSBC to Universal.
CONTACT US
Telephone: 020 3539 1398
Email: info@next-big-thing.net
Twitter: @Nextbigthingco
LinkedIn: William Higham
Office: The Hub, 5 Torrens St,
Islington, London EC1V 1NQ
Higham is one of Europe’s foremost trends experts
and a popular conference speaker and media
interview subject. He is also the author of The Next
Big Thing: Spotting & Forecasting Consumer Trends
for Profit (Kogan Page, 2009).
Chinwag Psych
09/05/13
@nextbigthingco