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PressRelease_SMTChangesNametoElement_Dec11
1. Press Release from Element
This document contains generalinformation, no rights can be derived.
Press Release: Stork Materials Technology Changes Name to Element
Element Materials Technology, w ww.element.com
Page 1 of 1
Press Release: Stork Materials Technology Changes
Name to Element
Rebranding completes separation from Stork, establishment of stand-alone company
NEW BRAND FOR TESTING LABORATORIES
Stork Materials Technology has officially changed its
name to Element Materials Technology. In this final
step venturing away from the Stork Group, Element
becomes an independent world-class materials
technology company in its own right with over 180
years of experience.
“As Element, we have an opportunity to reveal who we really are and showcase our growing capabilities,”
said Charles Noall, CEO of Element. “Our new name captures the critical role we play for our customers,
delivering expertise with engaged service. Wehave an exceptional ability to see the bigger picture without
losing sight of the details at hand.”
Moving forward, Element and its team of experts will specialize in materials testing, product qualification
testing and failure analysis for the Aerospace &Defense, Oil & Gas, Power Generation, and Transportation
sectors. No strangers to the regulatory and quick turnaround demands that come with the territory, Element
will continue to provide the quality solutions, on-time delivery and customer service that make them solid
leaders in the industry.
“I’m extremely proud of everyone at Element for their diligent work in making this momentous transition,
and for their daily commitment to being the engaged experts our customers rely on. Their dedication and
expertise is the foundation for building equity in our new brand.”
Mr. Noall credits strong lineage, new brand positioning and significant strategic investment adding new
capacity and capabilities during 2011 for the company’s current market leadership and promising future. A
comprehensive look at the Element brand can be found on its newly minted website Element.com,
complete with core capabilities, industry sector specific expertise and an entertaining brand video.
ABOUT ELEMENT
Element is a global network of laboratories with experts specializing in materials testing, product
qualification testing and failure analysis for the Aerospace &Defense, Oil & Gas, Power Generation, and
Transportation sectors. Their team of 1000 scientists, engineers and technicians work in laboratories
located throughout the U.S. and Europe. For complete Accreditations & Approvals and more information,
please visit www.element.com.
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Photos in electronic format available upon request.