This short powerpoint first looks at how technology both responds to changes in society and then changes society. It then examines some of the current trends in Internet technology and shows how business can leverage the technology to enhance communication and position in the marketplace.... bill eager
2. Bill Eager
• Wrote Using the Internet – one of the first
books written about the Internet.
• 12 books about the Internet.
• More than 1 million books sold.
3. Bill works with small and large business to
create and implement online strategies to
connect with customers and employees.
4. This Short Powerpoint…
BIG PICTURE
Assess the growth and impact of technology on
society and the workplace.
SNEAK PEAK AT INTERNET APPLICATIONS
Evaluate Internet technologies that can drive
organizational change, improve communication and
enhance productivity.
6. Technology Through Time
The greatest value in understanding and
predicting the future comes from
spotting cultural, demographic, societal,
technological and economic shifts early,
then translating them into viable
business opportunities.
7. 110 Years Ago
1903 - Horatio Nelson Jackson
• First U.S. cross country trip in a car
• Only 150 miles of paved road in U.S.
• Maximum speed 25 MPH
• No maps
• No AAA
10. Recent Events In Our World
That May Create Technology
EVENTS TECHNOLOGIES
Terrorism Airport security
Energy issues Hybrid automobiles
Aging population Botox
Global economy Portable computing
12. TIME & SPACE
Many technologies focus attention on our desire
to conquer time and space...
Virgin Galactic Saturn Moon Phoebe – nice
picture from 2 billion miles
14. Working Smarter, Living
Longer But…
• We can now work 24/7
• We can work at the office, home & on vacation.
• Our children are spending a huge amount of time
with technological entertainment (XBOX360) and
communication devices (smart phones)
How is technology changing our relationships?
How is it impacting our society?
16. For the first time in history we
are each becoming mass
media...
We not only determine what
we get feed by traditional
media - we also create the new
media we consume!
18. Any Person, Organization or
Company Can Cost Effectively
– Create a Blog, Facebook Page, Twitter
– Shoot, edit and distribute video
– Publish and distribute e-books and mp3s
– Have a network of friends around the world
who share content
22. And Books On Demand
1. Write
2. Upload
3. Publish
4. Distribute through Amazon and other
online outlets. Hardcopy and e-books.
Time to Market: 4 weeks
23. Why It Works
OLD: Broad topics delivered to mass
audiences only via major publishers or
media outlets. Time to market 1 year.
NEW: Niche topics can sell significant
amount of books because the Internet
facilitates “narrowcasting.” Time to
market 1 month.
24. Niche Does Sell
And Can Help A Business Grow
• Illustrated Dream Dictionary
800,000 copies
• The New Router Handbook
2 million+ copies
• Yoga for Wimps
110,000 copies
25. WE are
creating
the new
ideas – the
future of
business
and
society.
26. And this is just the beginning…
social networks
viral marketing
cloud computing
groupware project management
content for portable users
leadership and technology…
Bill Eager
www.beager.com
Let’s co-create the future
