The document discusses content marketing and strategies for developing an effective content marketing program. It recommends establishing a blog as a central hub for distributing content across various social media and digital channels. It also provides tips for creating and sharing content, measuring success both quantitatively and qualitatively, and using content marketing for branding, awareness, and sharing targeted messages.
3. Which tools should you use? Outlet What it does Why use Professional positioning and networking Branding Job hunting & hiring Sales leads Event promotion Sharing information with short updates Branding Connecting via content/shared interests Event promotion and dialogue Social networking Corporate pages+ Blog Enhances website dynamism with daily-weekly articles Branding SEO Content Center
4. Top 4 Properties: Functions Served Networking Public Relations Customer Service Thought Leadership Collaboration Loyalty Building X X X X X X X X X X X X X X X X BLOG X X X
28. How To Market Your Content “ Sharing” Sites Corporate Materials Digg Personal Email Stumble Upon Email Signature Redd It Direct Mail Delicious Press Release 100s of Others ALL Materials
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