Mushambi Mutuma presents at the #MassiveHACK in Durban as part of the #HACKTOURISM event held at Design Factory in Durban, 24 August 2018.

1. Unlocking the power
of storytelling
August 24, 2018
#HACKTourism

2. is king
the story

4. • Exposition
• Rising Action
• Climax
• Falling Action
• Final Outcome
It’s been perfected

5. “Storytelling may seem like
an old-fashioned tool, today
— and it is…
That’s exactly what
makes it so powerful.”

6. Data can persuade
people, but it doesn’t
inspire them to act.

12. Telling stories can be a
common thread that knits
the culture together

13. $1T
$368B

14. the golden circle

15. PEOPLE DON’T BY
WHAT YOU DO
THEY BUY
WHY YOU
DO IT
- SIMON SINEK

16. The greatest entrepreneurs build for
impact; not for profit (alone)
Giving Average Joe’s,
world class
experiences
Be of service Connecting Everyone

17. “YOUR PURPOSE IS YOUR
ARTICULATED BRAND.
IT IS AN OVERFLOW OF YOUR
IDENTITY & VERY ESSENCE OF
WHAT MAKES YOU, YOU”

18. the golden circle

19. our challenge
Creating effective
messages that drive
engagement amidst
the overflow of content

20. • AVERAGE ADULT’S UNDIVIDED
ATTENTION SPAN IS 8 TO 15
SECONDS
• STORIES ARE 22 TIMES MORE
MEMORABLE THAN STRAIGHT
FACTS
the numbers

21. solving it

22. a human face

24. drive interaction

25. create
conversation

26. • beyond the How & What
• stories feel something
• stories inspire to do
your story
understand

27. • why does it matter?
• what’s important here?
• be clear & direct
your story
communicate

28. your story
sustain
• inspire loyalty
• create value
• keep sharing

29. Mushambi Mutuma
mushambi@mushambimutuma.co