The document discusses hacktourism and why people travel. It notes that experiences are prioritized over destinations and brands for travelers. Hyper-personalization, always being connected, and call to actions are also discussed. The presentation aims to equip those in tourism and hospitality in Southern Africa by focusing on website optimization, performance-driven social media campaigns, and consulting services to improve the tourism product in the region.

1. #DUR #031 #KZN #TRAVEL
#MASSIVEHACK
#HACKTOURISM

2. THANK YOU

3. WILLIAM
ABOUT
@william_price

4. #HACKTOURISM
STUFF YOU’LL HEAR ME TALK ABOUT TODAY
▸ WHY PEOPLE TRAVEL - how do we keep forgetting this in the 1st place?
▸ HYPER PERSONALISATION - how do you even spell that?
▸ ALWAYS ON, ALWAYS CONNECTED - travellers, tourists and locals
▸ CTA - that’s not a new diet
▸ EXPERIENCES 1ST, THEN DESTINATIONS OR BRANDS - what they really care
about
▸ #HACKTOURISM - and how it makes any sense at all you to sitting here today

5. WHY DO PEOPLE
TRAVEL?

7. HYPER PERSONALISATION
WHAT DID HE SAY?

8. ALWAYS ON ALWAYS CONNECTED
AND THEN THERE’S THAT

9. CALL TO ACTION
THE THREE LETTER ACRONYM

10. IT’S NOT ALL ABOUT THE BRAND
EXPERIENCES 1ST AND THEN DESTINATIONS

11. #HACKTOURISM
WAIT, WHAT’S THE TOPIC FOR TODAY AGAIN?

12. Aimed at the Tourism and
Hospitality Trade in
Southern Africa, practical
seminars and workshops
that equip and offer
immediate value
101
Intermediate
MasterClasses
Training&
Support
Websites remain a core
focus and continues to drive
consumers to book and is
often overlooked in the
integrated marketing
activities for travel and
tourism operators in
Southern Africa from
integrating social media and
booking platforms
Website
Optimisation
Bottomline driven social
media and integrated
marketing campaigns that
are geared to driving
bookings for tourism and
hospitality operators and
not limited to
accommodation or activities
and are performance
marketing campaigns
Campaigns&
Promotion
Tourism consulting,
branding and packaging
services aimed at improving
the quality and accessibility
of the tourism product in
Southern Africa which is
customisable and very cost
effective, and doing this is a
digitally led way
Business
Consulting
#WHAT WE DO

13. Agency
Corporate
Government
Entrepreneur
Start Up
#WEDOTRAVEL
#WEDOSMME
OurExperience
#WHAT WE DO FOR CLIENTS

14. LET’S REMAIN
FLEXIBLE

15. #HACKTOURISM @HACKTOURISM
#WEDOTOURISM
HACKTOURISM.TUMBLR.COM
@william_price
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