1. With the recent outburst from Jeremy Clarkson on the One Show regarding the
strikes we can see I direct contrast of approach from the tabloids and
broadsheets.

2. The Mirror is using many ‘SHOOT STRIKERS’ – Shoot is a strong emotive word which grabs the
references to Car terminology as attention of the audience, this should entice the consumer as the
everyone would refer Jeremy quote is so extreme and outrageous that the reader will want to read
Clarkson to his well known the article.
television show ‘Topgear’. First Further terminology of Driving has
of all the headline is ‘REVERSE been used where it states ‘U- TURN’
GEAR’ the pun is a direct – The connotations of a U Turn
opposite to Topgear and suggesting that he is correcting a
suggests that Jeremy Clarkson is mistake, the continuous use of puns
in trouble with the media. suggests that the tabloid is informal
and almost see’s the situation as a
The mirror have used graphics to bit of a joke.
represent the dashboard of a
car, continuing their comical Image of the prime minister David
approach. ‘2.08PM’ and ‘4:35PM’ Cameron. Makes it seem very
appear as we would see on a dramatic that the leader of the
dashboard of a car. The graphics country has to have his opinion on
appear come across as a film the matter. Outlines that Jeremy
narrative, like a script as it says Clarkson’s actions may have been
‘Clarkson:’ This outlines that the extremely over the top.
mirror are trying to make the
ordeal same very dramatic.
The main image of Clarkson on the mirror implies he
The article itself is very in your face, it is almost like an has caused a bit of mischief and got himself in
advert the way it grabs your attention. The big white trouble, we can see this by the scratching of the head.
bold font accompanied with the pun ‘REVERSE GEAR’
makes it hard for the reader to miss

3. Straight away we can see the The typeface used on the Independent is much
approach of the broadsheet is more subtle than the Mirror. The blue
politically orientated as it states background and white text is much less
Clarkson v the unions. This is a appealing than the big bold writing used in the
complete opposite to the approach mirror. A reason for this is that the
to what the tabloid took. Instead of independent have to be consistent with their
constant puns on driving the house style as there demographic is to a
broadsheet had given us a sense of a middle class audience and well educated
battle between Clarkson and the readers. Therefore the typeface is the plain
unions. and subtle as they are giving the reader the
The main image used on the option as to whether they want to read the
Independent appears a lot less dramatic article, whereas it is forced upon the Mirror
than the image used on the mirror. readers.
Clarkson looks relatively calm as if the
issue is only minor and has been If the audience are intrigued by the main image
misinterpreted. The inclusion of the and the subtle headline then they kind find the
faded jeans in the image contributes to article on page 3. The arrows guiding the
plain house style and is contributing to consumer to page 3 suggests it’s important
bring a sense of professionalism from news as it is on the first double spread. Also the
the newspaper. inclusion of red on the arrows brings colour to
the article and suggests that it is worth reading.

4. Many images have been used on the double page to display to the reader what actually happened
The vast amount of during his rant. Firstly these images take a lot space on the double page that could have been filled
colour present in this with text, however the mirror will suggest the use of images is far more interesting to the reader.
double page, This further outlines that the mirror’s demographic is less educated than a broadsheet’s audience.
contributed from the
advert, images and A debate on the
graphics suggests right hand side
that the Mirror are suggesting
trying to make the whether Jeremy
article seem more was right or
exciting than it is wrong to rant.
through the use of This outlines
colours, this is that the
because it quickly consumer is
captures the interested in the
attention of the opinions of
reader. others rather
than just
Pizza advert – Further
reading the
suggests that the
article writers
newspaper is aimed at
views.
a predominant
working class The mirror have added a graphic at the bottom of the double page spread which shows twitter
audience as you status’ from well known figures, having their opinions on the Jeremy Clarkson ordeal. This
wouldn’t come across implies that the Mirror are also aiming at a younger audience who are familiar with the twitter
these adverts in and the way it functions. Graphics like this are published in tabloids as the consumers are highly
broadsheets. interested in the opinions of certain celebrities.

5. “Clarkson row gets
political” in contrast to the In contrast to the vast amount of
Mirrors headline which was images used in the Mirror which
“WHAT A SILLY BOY”. The were relevant to the incident, the
reference to politics and Guardian have used an image with
the government in the very little meaning. The image is of
headline would not attract Jeremy Clarkson and his co-hosts
the consumers in the James May and Richard Hammond.
Mirror as they are most The image may convey that the two
likely to not be interested co-hosts are behind Jeremy despite
ion the current affairs of the rant. In comparison to the
politics whereas consumers Mirror, this article is more text heavy
who read broadsheets as they are targeting a more
are, as broadsheets tend to sophisticated audience.
write more political
features. In contrast to the pizza advert in the
Lack of colour in the tabloid, the broadsheet is advertising
article, mainly black and a printer with the integration of using
white, even the advert Harry Potter to increase their
contains no real stand out popularity and sales. Advertising a
colours. This implies that printer makes one assume that
the Broadsheet is strictly consumers of the Guardian are
professional and are middle class demographic working in
writing for an educated offices requiring the best models of
audience who are printers, whereas to working
intrigued in this specific class, these items are just a luxury.
article.