How did you attract / address you audience?

1. EVALUATION Q5 How did you attract / address your audience?

2. TARGET AUDIENCE RESEARCH: The first thing that I did to address my audience was to carry out research on my target audience. Here I asked a series of questions through the use of a questionnaire. My main aim of this was to see why people watched films, what they knew about the social realism genre, and whether they thought that my initial idea was interesting. LINK: http://willgoslingmedia.blogspot.com/p/questionnaire-analysis.html

3. SYNOPSIS: After finding out from my questionnaire that my target audience thought my initial idea would be interesting to watch, I developed a synopsis of my film that I believed would attract my audience. LINK: http://willgoslingmedia.blogspot.com/p/synopsis-2.html

4. CHARACTER BIOS: Another thing that I did to attract my audience was to create characters that my audience could believe as real people, adding to the verisimilitude of the film. I produced character bios so that I knew how I wanted to represent my characters. LINK: http://willgoslingmedia.blogspot.com/p/biographics.html

5. MAIN CHARACTER: To attract my target audience of 16 – 25 year olds, I used a main character of a student, whom I left nameless as “Boy X”. Keeping him nameless made him a generalised figure of the social group. By doing this, I thought that my audience would be able to sympathise and possible empathise with the character.

6. FIRST DRAFT OF FILM: After filming, I put together a first draft of my film that I believed would attract my audience. However, at this point, the construction was mainly my personal opinion of what looked effective. Although, it was influenced by my storyboard.

7. POST PRODUCTION RESEARCH: After producing the first draft of my film, I carried out post-production audience research. I did this through a questionnaire like the preliminary audience research. This research involved five participants, who I asked to watch my film and then answer a series of questions about what they had seen. From the answers, I analysed them to see the general opinions, and therefore what improvements I needed to make in order to meet their expectations and keep hold of their interest. LINK: http://willgosling3.blogspot.com/p/target-audience-research-post.html

8. FINAL DRAFT: After making the necessary changes to my film introduction, I finally had an edit that I believe met the expectation of the audience, which were highlighted through the audience research, but also was still interesting to watch, looked professional, and felt like an introduction to a social realism film. LINK: http://willgoslingmedia.blogspot.com/