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1. Excellerrator Excellerrator is going to be a new set of CAPS courses designed to get students out into the world. Will J. – Otis L. 1

2. Agenda Who we are Details about our client’s requests Timeline & Deadlines Competitor Research How we beat our competition Work samples Client pitch & Approval Will J. – Otis L. 2

3. Who we Are Will Janz Otis Latimer No one is the leader, it’s just us, no point in assigning those kinds of roles. Will J. – Otis L. 3

4. Details About our Client’s Requests Objectives Get the name out, let people know what’s happening, and get students enrolled for next year’s courses. Strategy Design a sleek and “speedy” logo that depicts what the courses are about. Message Consider taking these classes, we think you’ll get something big from them. Target Audience Current and potential students, both in and not in CAPS. Will J. – Otis L. 4

5. Timeline & Deadlines Will J. – Otis L. 5

6. Competitor Research CAPS itself is a very revolutionary program, and is very new. Excellerrator is yet another revolutionary program for education, thus there is little to no competition. Will J. – Otis L. 6

7. Work Samples Will J. – Otis L. 7

8. Client Pitch & Approval We plan to achieve our goal via structured research, compilation of said research, and combining it all together to make an awesome logo. For approvals, we will have the client sign a sheet of paper stating that the ideas presented have been approved. Will J. – Otis L. 8