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Excelerator Marketing Plan Overview
- 2. • About Us/Introductions • About our client • Overview (objectives, target audience, message, rationale) • The deliverables • Checklist/Timeline • Responses/Suggestions Otis - Will 10/25/2011 2
- 3. • Otis Latimer, Jr. • Will Janz We come up with the name, logo, and all other “marketing aspects” of Excelerator Otis - Will 10/25/2011 3
- 4. The CAPS Excelerator course is designed for entrepreneurial minded students seeking high-tech resources and cross-disciplined teams to “Innovate” and “Accelerate” their ideas. It will combine separate strands of CAPS and engage them in a high speed process that takes an idea from conceptualization through validation and production to commercialization. Otis - Will 10/25/2011 4
- 5. • Objectives To get the program known, spread the name, let people know what’s going on and get students enrolled in for next year’s classes • Target audience Students in the Blue Valley school district, both in and not in CAPS The parents of said students • Message • Rationale We’re doing this to get Excelerator established and out there. Otis - Will 10/25/2011 5
- 6. • Website [Link] • Logo mockups Otis - Will 10/25/2011 6
- 7. • Compile mood boards • Design concept logos • Design website mockup • Code base website • Approve a final logo • Decide on course names Otis - Will 10/25/2011 7
- 8. Compile Design Approve a mood website final logo boards mockup (Mid (Completed) (Completed) November) Design Code base Decide on concept website course logos (Completed) names (Almost (Mid done) November) Otis - Will 10/25/2011 8
- 9. Any questions? Comments? Otis - Will 10/25/2011 9