There's ordinary web marketing solutions and then there's effective web marketing strategies. Too many companies implement the first kind of marketing that relies too much on one strategy, or that doesn't truly understand marketing integration. Successful web marketing campaigns use a wide variety of strategies; such as, search engine optimization to increase organic search results, placement campaigns to increase exposure in sponsored results, email marketing campaigns, press releases, social media, and blogs.

1. Misconceptions About Internet
Marketing That Can Be Harming
Your Business

2. Overview
• Basics
• Keywords
• Reviews
• Social Media
• Web Presence
• Set it and Forget it
• The Google Slap

3. BASICS
The internet is constantly evolving and
businesses are understanding more and
more the importance of being found on the
internet. The problem is where to start and
how to market correctly online.

4. BASICS
• While there is a lot of information to digest
and many different strategies, there are
numerous ways to help with your online
marketing efforts.
• However, there are also things that you
need to pay attention to and be certain to
avoid. If not, your website may end up in
never-neverland online.

5. KEYWORDS
• Keyword stuffing means that you have
been going overboard with adding
keywords into the content of your website.
• Don’t overdo it. Write for readers not
search engines.
• Don’t cloak your keywords

6. KEYWORDS
• Choosing keywords without doing research is
dangerous!
• Beware of keywords that have high
competition, you may work very hard and see
no results.
• Also, beware of keywords that have a low
search volume. There is no use ranking for a
phrase that no one is searching for.

7. KEYWORDS
• Use relevant terms
• Use appropriate titles, description, and
tags on each page.
• Each page should be optimized for only 1-
2 keyword phrases.

8. REVIEWS
• Think you don’t have anyone talking about
you? Guess again. You need to monitor
your reviews, the good and the bad.
• You may have a disgruntled customer,
former employee, or even a competitor
putting up bad reviews about you.
Respond immediately.

9. REVIEWS
• Don’t buy reviews or create fake reviews.
This will seriously hurt you.
• IP addresses are tracked as well as how
frequently reviews are put up. It needs to look
natural.
• Try offering an incentive to have happy
customers put up a review.

10. REVIEWS
• Don’t focus on just one review site. Get
reviews on multiple sites.
• Don’t have customers give you multiple
reviews on several sites.
• Don’t use a computer at your office to
have customers put up reviews. They
need to come from different IP addresses.
• Do try to get your keywords in your
reviews.

11. SOCIAL MEDIA
• Social Media can’t help me. FALSE! Many
business owners are slow to adopt social
media as a form of marketing because it
isn’t as aggressive as other methods.

12. SOCIAL MEDIA
The Truth About Social Media
• People love to share their experiences
with their friends.
• They can engage with you and you can
respond right back.

13. SOCIAL MEDIA
Social Media is weighted into your search
engine rankings. Whether you like it or not,
you need to have social media presence.

14. SOCIAL MEDIA
• Easiest form of Market Research
• You can search for posts about your
business, industry, or product and fine out
the overall response and needs of your
demographic.
• Once you have a following, if you ask what
your followers would like to see from your
company, they will tell you.

15. WEB PRESENCE
• I have a website. That’s all I need – NO
• This is like saying that on the track means
that you are going to win the race.
• If your competition is putting effort into
climbing up the ranks on the search
engines, where does that leave you?

16. WEB PRESENCE
• You Need More
• Simply making a static website and
leaving it to collect dust is not going to get
you found in the search engines.
• Do you know what page your website is on
for your keyword phrases?
• Would you like to be where your
competitors are?

17. WEB PRESENCE
What you need:
• Your website needs to engage both your
visitors and the spiders that are coming in
from the search engines.
• You need to have a full web presence not
just a website.

18. WEB PRESENCE
• Press
Releases
• Articles
• Videos
• Social Media
• Backlinks
• Blog
• Podcast

19. SET IT AND FORGET IT
• This is a huge misconception. Everything
on the internet has a “shelf life”. While
content does live forever, the search
engines reward fresh content.
• Think of the magazine stands. Do you
want to see the same issue month after
month?

20. SET IT AND FORGET IT
• Search Engines (as well as the searcher)
are looking for what’s new.
• No one wants to read outdated content.
• Keep up with your industry and share the
news.

21. SET IT AND FORGET IT
• When you are at the grocery store, if you see
two packages of the same food and one has
an expiration date on it closer than the other,
which are you going to choose? The freshest
one.

22. THE GOOGLE SLAP
• I call this being banished to Google-beria.
It’s generally known as “The Sandbox”.
• If you do not play by the rules, you will get
sandboxed by Google.
• It can take months or longer to get back in
their good graces.

23. THE GOOGLE SLAP
What will get you banished?
• Bad backlink strategy
• Keyword stuffing your website
• Cloaking keyword phrases on your website
• Multiple fake reviews
• Reviews all coming from the same IP address
Avoid these and other black hat tactics.

24. RECAP
• Basics
• Keywords
• Reviews
• Social Media
• Web Presence
• Set it and Forget it
• The Google Slap

25. MORE INFORMATION
Visit: http://HowToWorkFromHomeTips.com/
Phone: 440-399-3153

26. THANK YOU