A quick reminder from Ann Handley on what makes good writing. Based on Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley and published by Wiley. For more info, visit: http://bit.ly/1xPCWYi #everybodywrites

1. GOOD WRITING IS...
Often the foundation of good content that gets noticed, no matter
what form that content ultimately takes.
A mirror of good, clear, thinking that’s an antidote to the complexity
that can sometimes characterize our business world.
The key to a customer-centric, intuitive, empathetic point of view.
Words matter. Your words (what you say) and style (how you say it)
are your most cherished (and, yet, undervalued) assets.
Wage a war on content mediocrity.
Ann Handley, Everybody Writes