60% of all purchase decisions are made before customers enter your traditional sales funnel. Cure your funnel vision by creating sharable experiences through great products and services & focusing OUTSIDE the funnel. Based on UnSelling: The New Customer Experience by Scott Stratten and published by Wiley. For more info, visit: UnsellingTheBook.com #unselling

1. CURING FUNNEL VISION
FOR SALES & MARKETING

2. Here is the traditional sales funnel
In the past, this is how we were
supposed to think about and
treat other humans.

3. That was before social media shifted more
information into the hands of our market
and a negative review could spread around
the world in a matter of hours.

4. 60% of all purchase decisions
are made before customers enter
your funnel. Customers come
prepared, educated, with trusted
referrals in hand before you even
get a chance to hear your pitch.
We can’t have funnel vision.

5. Here are all the ways your
customers hear about your
brand: Blogs, online reviews,
trusted referrals, social media
sites, your website.
This is where most of
the purchasing decisions
are made.

6. But wait, there’s more.
Customers don’t stop being
important once they’ve bought
from you. Customers reenter
the sales cloud and join the
other voices.
We need to create sharable
experiences for our customers
through great products
and service.

7. Focus OUTSIDE the funnel.
Don’t bend over backwards for new
prospects and leave your current
customers to fend for themselves.

8. Prescription for curing funnel vision in 3 easy steps:

9. 1.
Never, ever think of people as leads—online or offline. No one
wants to be valued based on their possible future profit to you.

10. 2.
Create amazing products, services, and content first.
If you put it out in the world, make it good.

11. 3.
Trusted referrals are the best marketing. When
customers pass through your company funnel,
they do not go live on some deserted island
somewhere – they go back into the mix.

12. Unselling is what happens when you understand the humanity of your market,
produce a quality product, and create experiences that lead to trusted referrals.
Learn more
UnsellingTheBook.com