Small businesses can benefit from using Facebook marketing to advertise their products and services. The document provides 14 tips for small businesses to improve their Facebook marketing strategies. The tips include having a clear strategy, maintaining a strong theme, using Facebook ads to target specific demographics, regularly posting valuable content to engage subscribers, and responding to user comments and feedback. Following these tips can help small businesses gradually build up an effective lead generation platform through Facebook.

2. • One of the best ways for small businesses
owners to advertise their products and
services is by using online social marketing,
more specifically; Facebook marketing. Taking
advantage of Facebook to market their
business is essential to success. The following
are 14 power tips that will help increase the
success rate of marketing via the use of
Facebook.

3. Businesses should come up with
a clear set strategy, such as using
Facebook as a way to provide
customer service or setting a
goal of increased sales by a
certain date.

4. Businesses should use a strong
theme for their Facebook page.
Maintain that theme and do not
deviate from it.

5. Businesses should use the
Facebook Advertising Platform
to target users based on age,
interests and marital status.

6. Existing customers are just as
important, as potential
customers since they’ll most
likely provide the company
with regular business.

7. There should be regular posts to
entice subscribers. Otherwise,
subscribers will forget about the
company.

8. Facebook posts should consist of
information that is beneficial to
subscribers.

9. Subscribers should be able to
post comments on posts. This
will not only encourage them to
think about the product or
service when giving their
opinions, but also to like and
share the post.

10. There are services that allow
companies to purchase fake likes.
This is pointless, as it gives the
company false information about
their advertising presence.

11. Businesses can use Facebook ads
to target their demographic.
Businesses can format their page with
custom tabs. For example, a business
can set up a welcome page in one tab
and their Facebook wall in another.

12. Businesses should not overuse
this feature, but when they have
an important piece of
information they can message
updates to everyone that liked
their page.

13. Businesses that respond to comments show
that they care about what the consumer thinks.
Company’s should consider posting to other
pages. This will help spread word about the
company’s page; however, they should be
careful not to spam.

14. Offer users incentives for liking
the business’ page, such as
coupons to products and services.

15. • Small businesses should use these 14 power
tips to improve their Facebook marketing and
gradually build a up a solid lead generation
platform for their company. Also remember
that Facebook should not operate in isolation
to the main website and email marketing
campaigns. There are subtle and powerful
ways to link online assets together which
entices users to contact you about your
products and services.