Allison Fine, best-selling author and social media expert, share's her insight on her new book: Matterness - What Fearless Leaders Know About the Power and Promise of Social Media. Learn new ways to connect and engage with your members by making them feel they matter.

1. Matterness
ALLISON FINE
MARCH 18, 2015
Making Members Matter
A Webinar for Wild Apricot

2. Allison Fine

3. Matterness

4. Members Don’t Feel Like
they Matter
“I’ve
Been a
Member
for Years!”“Why
Don’t You
Talk to Me
Like a
Person?”
“You
Keep
Misspellin
g My
Name.”
“I Never
Got a
Thank
You.”

5. Question
When Have You Felt
Like You
Don’t Matter?

6. Outsized Fears Create Fortresses
People are Mean and
Greedy
Social Media Are Making
Us Less Civil
The World is Uncontrollable

7. The Churn

8. Fearfulness is a Choice

9. Question
When Has an Org or
Person Made You Feel
Like You Matter?

10. People Are Smart, Generous &
Kind & Waiting to Help

11. People (& Their Stories) Matter

12. Public Problem Solving

13. Being in Conversation

14. Working With People,
Not At People

15. Have Fun

16. Measure What You Value
Do We Send Too Many Emails?
Why Didn’t You Come?
Do You Matter to Us?

17. Gaining Matterness
 Identify Your Default Settings:
Are We More Open or Closed?
More Afraid than Fearless?
Make People Known or Unknown
 Use Scenarios to Create
Conversation Starters Not Stoppers
 Try 3 New and Fun Ways to Thank
People This Year
 Enable People to Tell Their Stories

18. Be Different & Do Different
Twitter: @affine
afine@afine.us
www.allisonfine.com

19. Thank you for participating in our webinar.
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