1. FACEBOOK AND BCP:
OUR APPROACH TO SOCIAL MEDIA
John Wiedenheft, eMarketing Manager,
GreatAmerica Financial Services

2. THANK YOU TO
Dave Wallrichs
Stan Braden

3. WHO AM I?

4. WHO AM I?

5. WHO AM I?
I am a public television geek.
I love new gadgets and technology.
Naturally, I end up in the financial services
industry.
(in all seriousness, I love my job)

6. A WRENCH, A LADDER, AND A
TETANUS SHOT

7. What does this have to do with social media?

8. USED INCORRECTLY,
A WRENCH CAN BE
DANGEROUS

9. USED INCORRECTLY,
[INSERT SOCIAL
MEDIA NETWORK]
CAN BE
DANGEROUS

10. SOCIAL MEDIA @
GREATAMERICA
• Our employees are on social media
– 277 of our employees are on LinkedIn
• GreatAmerica accounts include
– Facebook
– Twitter (7 accounts for different business units)
– LinkedIn
– YouTube

11. BE A CHAMPION
Help others understand the benefits and
risks of social media

12. HOW WE’VE TAUGHT OUR
EMPLOYEES
• Regular conversations
– Sometimes ad-hoc
• Multiple “lunch and learns” for sales reps
• Mandatory training on Security Risks
– Social media included:
• Smartphone app permissions
• Phishing “short links” (i.e. bit.ly) on Twitter

13. “NOT IF, BUT WHEN”
• Social media is only one method of
communication in a crisis
• Continue to reach out through:
– GreatAmerica.com
– Industry news (via press release)
• Social media would be used for timely
updates

14. SOCIAL MEDIA IS AN
ACCELERANT

15. WHAT WE’VE REALIZED AT
GREATAMERICA
• Social Media requires input from multiple
stakeholders
– Sales
– Legal
– HR
– Systems (IT)
• Regular communication is KEY

16. HELPING OUR
EMPLOYEES SUCCEED
1. Teach our employees the best ways to
use available tools
2. Caution employees to risks inherent with
social media in our industry
3. Continue to have a regular dialog with
employees on how they use social media

17. CONTACT
• jwiedenheft@greatamerica.com
• Twitter: @wiedenu
• LinkedIn
• www.johnwiedenheft.com

18. QUESTIONS?