1. By: Steve Michals,
Anna Wiechmann,
and Andy Veith

2.  History
 Scope and reach
 Impact outside the industry
 Industry Examples
 Interviews
 Competitive Advantage
 Future of Integrated Hotel Applications
Outline
Dubai hotel: The Best Diamond Ring Hotel
Dubai

4.  More sophisticated check ins
 Practical room service
 Phone scans or passcodes
Why Integrated Hotel Apps

5. Early Hotels
Checks Ins
Today
Growing
trend
Over time

6.  Simplicity
 Efficiency
Accessibility
Scope and Reach

7.  Phone Key Card
 Iris scans
 Finger Print
 Voice Activated
Potential Impacts

8. Case Example #1: HILTON
 One of the first hotels to create a
mobile application
 Targets busy travelers
 Now, have lost their competitive edge

9. Case Example #2: OMNI
 Customized version of
eMarketing360 iMeeting Planner
Mobile Tool
 Designed specifically for event planners
 Could go beyond hotel industry

10. Additional Application #1
BANKING
INDUSTRY
• Pay bills
• Locate nearest
branch
• Move money
• Cash a check
Time-savingConvenient

11. Additional Application #2
CAR RENTAL
INDUSTRY
• Check-in
• Check-out
• Book a rental
reservation

12. Interviewee Information
 Wendy Clark
 General Manager at Hilton Hotel in
Minneapolis, MN

14. Radisson Blue Applications
Grab and Run
Super Breakfast
Late Checkout

15. Radisson Blue Applications
Express Checkout
3 Hour Laundry Express
One Touch Service

16. Consumer Changes
Technology
oriented
Time
consumed
User
Friendly
Increased
Profitability

17. Stay Ahead

18. SWOT ANALYSIS
SWOT
Strengths
Weaknesses
Opportunities
Threats

19. Marketing Strategy
Market Positioning
Developing Positions Develop Marketing mix
Market Targeting
Developing Measures Selecting Targets
Market Segmentation
Targeting Positioning

20. Effective Communication
Process
Communication
objective
Identify
the target
audience
Design your
Message
Select your
communication
channel
Measure the
communication
results

21. Competitive Advantage
 Latest trends
 Research
 People want Simple
 Convenient
 New Technology

22. Top 5 Luxurious Hotels
http://www.youtube.com/watch?
v=IJHbsZrbibM

23. Work Cited
 https://itunes.apple.com/us/app/hilton/id
337937175?mt=8
 https://play.google.com/store/apps/detail
s?id=com.hcom.android&hl=en
 http://www.hoteltonight.com/
 http://travel.nytimes.com/2012/11/04/trav
el/apps-for-last-minute-hotel-
rooms.html?pagewanted=all&_r=0