Story mapping workshop - NUXCamp 2015 Leeds

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Slides from my workshop at NUXCamp in Leeds, June 2015. Based extensively on Jeff Patton's work and his book User Story Mapping published by O'Reilly

Business

Baguette UX @wickedgeekie#NUXcamp
Story Mapping
building a shared understanding of what you’re building
and why

Baguette UX @wickedgeekie#NUXcamp
today’s workshop
• 1.15 - 2.45 pm 
Making you understand story maps - theory and
practice
• 2.45 - 3 pm  
Break
• 3 - 4 pm 
Getting you ready to do your story map with your
team back at work

Baguette UX @wickedgeekie#NUXcamp
What’s a story map
Visual documentation of
all the ideas
someone/a team
has about their product/project

Baguette UX @wickedgeekie#NUXcamp
Who makes them?
• Anyone
• Creation doesn’t mean idea/project ownership

Baguette UX @wickedgeekie#NUXcamp
Who are they for?
• Anybody involved in building or deciding on
features and functionalities of the product

Baguette UX @wickedgeekie#NUXcamp
“talk and doc”

Baguette UX @wickedgeekie#NUXcamp
think
write
explain
place

Baguette UX @wickedgeekie#NUXcamp
never explain your idea
always tell the story

Baguette UX @wickedgeekie#NUXcamp
and then
meanwhile
because, because, because, because
@wickedgeekie#NUXcampBaguette UX

Baguette UX @wickedgeekie#NUXcamp
USER story mapping

Baguette UX @wickedgeekie#NUXcampBaguette UX
@wickedgeekie
#NUXcamp

Baguette UX @wickedgeekie#NUXcamp
Exercise:
the morning map

Baguette UX @wickedgeekie#NUXcamp
time / narrative flow
UserUserUserUser
Goal

Baguette UX @wickedgeekie#NUXcamp
time / narrative flow
variants
Goal
UserUserUserUser

Baguette UX @wickedgeekie#NUXcamp
Brushed
my teeth
a task

Baguette UX @wickedgeekie#NUXcamp
goal level:
the actions a user takes to reach their
larger goal
functional:
a user would expect to complete the whole
task before taking a break
sub-functional:
component of the series that is the
functional task

Baguette UX @wickedgeekie#NUXcamp
Brushed
my teeth

Baguette UX @wickedgeekie#NUXcamp
Brushed
my teeth functional

Baguette UX @wickedgeekie#NUXcamp
Brushed
my teeth
brush for
3 minutes
gargle
with
mouthwash
floss

Baguette UX @wickedgeekie#NUXcamp
Brushed
my teeth
brush for
3 minutes
gargle
with
mouthwash
floss
Getting
cleaned
up

Baguette UX @wickedgeekie#NUXcamp
The right level of
definition
details
big
picture

Baguette UX @wickedgeekie#NUXcamp
time / narrative flow
variants
UserUserUserUser
Goal
high level task
activity

Baguette UX @wickedgeekie#NUXcamp
time / narrative flow
when oversleeping
Goal
activity
at the week-end or on holiday
on normal days
UserUserUserUser

Baguette UX @wickedgeekie#NUXcamp
15 minutes break!

Baguette UX @wickedgeekie#NUXcamp
time / narrative flow
Can do anywhere
Goal
activity
Need specialist equipment
Need some kit
UserUserUserUser

Baguette UX @wickedgeekie#NUXcamp
time / narrative flow
known risks and needs
Goal
activity
I think this is a good idea 
but need to check
Need to verify risks and needs
UserUserUserUser

Baguette UX @wickedgeekie#NUXcamp
time / narrative flow
I need this done
Goal
activity
when both above are done I can do this
when the above is done I can do that
UserUserUserUser

Baguette UX @wickedgeekie#NUXcamp
From “now” to the
future
• map what a good / great / perfect future looks like
• be clear on your pain points of each user
• map for the whole product

Baguette UX @wickedgeekie#NUXcamp
How to story map
1. Frame the problem
2. Map the big picture: wide and shallow
3. Explore: “what if”
4. Slice out 1 - release strategy: just reach the goal
5. Slice out 2 - learning strategy: mark risks, identify
experiments
6. Slice out 3 - delivery strategy: building smartly (risks!)

Baguette UX @wickedgeekie#NUXcamp
a collective tool

Baguette UX @wickedgeekie#NUXcamp
WAKEY WAKEY
crowd sourced awakening prompts
“my phone pings every time another
wakey wakey user is up”

Baguette UX @wickedgeekie#NUXcamp
Anne
• Expert snoozer
• In trouble at work for being
always late
• Has missed several holiday
ﬂights
• would like to have less
stressful mornings

Baguette UX @wickedgeekie#NUXcamp
what we covered
• Understand user story mapping and how to create story maps with your
team
• How story maps help the whole team identify with the customer’s journey
• How to use story maps as a tool for product discovery
• How story maps can bring product managers, researchers, designers,
developers and testers together around a single artefact
• How story maps help you prioritise the customer experience over
building more features
• How you can use story maps to supplement or replace traditional agile
backlogs

Baguette UX @wickedgeekie#NUXcamp
the book

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