This set of case studies covers some of the exciting and highly effective point-of-sale integrated mobile coupon and voucher campaigns that have been run using wiGroup's technology. wiPlatform is an open and inter-operable mobile transaction platform that sits across retailers' points-of-sale systems. Retailers only have to integrate once to be able to accept any mobile transaction or currency types that plug into the other side of wiPlatform. wiPlatform contains an advanced couponing engine which enables retailers, brands and agencies to run camapigns and strategies to directly drive sales. wiPlatform delivers real time tracking and reporting and enables tracking of marketing spend from 'first touch' to till point. A number of campaigns run through wiPlatform have seen redemption volumes of 1 million plus.

1. wiGroup Case Studies
© WIGROUP 2014

2. Contents
1 Tanqueray
7
2 Clover
8 Impala
3
Hungry Lion #1
9
4
Hungry Lion #2
5 Kauai
6
© WIGROUP 2014
Daddy’s Deals
Drive Dry
Comfort & Bona

3. CLIENT
TANQUERAY
CAMPAIGN MECHANIC
Shortcode
CUSTOMER JOURNEY
1 Call to action
2 Shortcode SMS
3 Point of Sale
4 Discount
SMS Shortcode was used to reward all customers with a
free tot of Tanqueray when they spent R100 or more in any
Col’Cacchio store.

4. CLIENT
CAMPAIGN MECHANIC
CLOVER
Social Media
CUSTOMER JOURNEY
1 Enter Mobile Number
2 Receive SMS
3 Point of Sale
4 Discount
The campaign integrated a Facebook app and mobile vouchers with print and TV advertising, in-store activations and
on-pack printing. Vouchers were sent directly to customer’s cellphones via SMS and could be redeemed in any Shoprite, Checkers
or Pick n Pay.
594
Vouchers issued
115
Vouchers redeemed
19.36%
Redemption rate

5. CLIENT
CAMPAIGN MECHANIC
HUNGRY LION
USSD
CUSTOMER JOURNEY
1 USSD
2 Point of Sale
3 Discount
Hungry Lion is able to track the time from when a code is issued to when it is redeemed, offering them valuable customer
and marketing insight.
Wednesday Deal
Free vanilla ice cream
12 241
Time issued to redeemed
Coupons issued
27.1%
30.5%
9 642
Coupons redeemed
18.3%
79%
Redemption rate
24.1%
1 Hour
4 Hour
12 Hour
24 Hour

6. CLIENT
CAMPAIGN MECHANIC
HUNGRY LION
USSD
CUSTOMER JOURNEY
1 USSD
2 Point of Sale
3 Discount
Hungry Lion is able to track the time from when a code is issued to when it is redeemed, offering them valuable customer
and marketing insight.
Thursday Deal
Free 2lt Coke with every
21 piece bucket
3 562
Time issued to redeemed
Coupons issued
5%
2 022
5.8%
12.5%
Coupons redeemed
76.7%
57%
Redemption rate
1 Hour
4 Hour
12 Hour
24 Hour

7. CLIENT
CAMPAIGN MECHANIC
KAUAI
Social Media
CUSTOMER JOURNEY
1 Enter Mobile Number
2 Receive SMS
Customers liked the Kauai Facebook page, entered their mobile number,
received an sms with their wiCode, and could then redeem their free
smoothie in-store.
3 Point of Sale
4 Discount
600
Vouchers issued
215
Vouchers redeemed
35.8%
Redemption rate

8. CLIENT
DADDY’S DEALS
CAMPAIGN MECHANIC
Channel Integration
CUSTOMER JOURNEY
1 Buy Online
2 Receive SMS
3 Point of Sale
4 Discount
Daddy’s Deals offered their customers a chance to get a
delicious and refreshing 350ml Kauai smoothie for the
grand total of just R2.
66 213
Vouchers issued
23 158
Vouchers redeemed
38%
Redemption rate

9. CLIENT
DRIVE DRY
CAMPAIGN MECHANIC
Social Media
CUSTOMER JOURNEY
1 Facebook Login
2 Enter Mobile Number
3 Declare
4 Reward
People visit the Drive Dry website which is linked to
the Facebook page. They can declare whether they are
drinking and not driving, or driving and not drinking to
their own personal events, or other public events listed
on the site. Voucher rewards, across multiple retailers,
are given at random in order to spread the word and
encourage people to make more declarations.
The campaign was designed to create awareness
through social platforms and voucher rewards for
declarations.
86%
Redemption rate
R100 Checkers voucher
40%
Redemption rate
R50 Kauai voucher
27%
Redemption rate
R25 Vida e Caffe voucher

10. CLIENT
IMPALA PLATINUM
CAMPAIGN MECHANIC
SMS
CUSTOMER JOURNEY
1 Upload Mobile Number
2 Receive SMS
3 Point of Sale
4 Discount
The aim of the campaign is to reward mine workers
for working overtime with a R30 KFC meal voucher.
The mine worker’s supervisor is able to issue the
voucher instantaneously. The perceived value of the
reward is more than the actual cost to the company.
88%
Redemption rate
Over
R140 000
Worth of vouchers processed to date

11. CLIENT
COMFORT
CAMPAIGN MECHANIC
Shortcode
CUSTOMER JOURNEY
1 Call to action
2 Shortcode SMS
3 Point of Sale
4 Discount
Customers who bought a bottle of Comfort fabric
softener received a free copy of Bona Magazine valued
at R9.95. The shortcode mechanism was advertised
in store.
The campaign allowed customers to receive their
wiCode while in store, and use it for their current
basket, resulting in a seamless process and
immediate satisfaction.

12. Email
Office
Web
Address
© WIGROUP 2014
info@wigroup.co.za
+27 21 448 9974
www.wigroupinternational.com
4th Floor Terraces Building, Black River Park South,
Fir Street, Observatory, Cape Town