2. Course Modules
CM 5
Knowledge
CM 4
Innovation
CM 2
Collaboration
CM 3
„Marketing“
CM 1
Social Media
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CM 6
Web Society
3. Collaboration within the company
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4. Information and Communication within the company
Innovation
Management
Organizational
Learning
Idea
Management
Knowledge
Management
• Information and communication
are the keys to competitive
advantages.
• Ideas are the basis for
innovation.
• Ideas need a knowledge base.
• Innovations lead to learning and
to new knowledge.
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5. Collaboration approaches: internal – external?
Innovation Management
Knowledge Management
Collaborative creativity
Project support
Organizational Learning
Complaints: ideas and problems
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6. Collaborative creativity?
blog.fashionfreax.net
"There's only one way: There will be no
discussion (...) design, image, advertising, shop
window - I'm doing everything"
(FAS from 13.3.2011, p. 54).
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7. Creativity
Creativity is the contextual potential for meaningful novelty which
unfolds in action, in searching and work of individuals on a problem or a
matching result.
(Sonnenberg 2007, p.72)
Ego strength
• self-confidence
• nonconformism
divergent
thinking
convergent
thinking
Sensibility
• openness
• tolerance for conflict and
frustration
Intuition
• spontaneity
• tolerance for risk
Interest in complexity
• reflexivity
• endurance
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8. Creativity – collaborative?
The competition between organizations will take place
increasingly based on creativity.
(e.g. Burnside 1990, Kratzer et al. 2004)
„Divison of labour is inherently counter-creative“
(Andersson 1997)
A heterogeneous group with common visions leads to potentially
higher creative potential.
(Posts combination model: Nijstadt, Paulus 2003, Creative field: Burrow 1999)
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9. Collaborative creativity - approaches in idea management
systems
innovators/objectors
maverick/logician
newcomer/older ones
heterogeneous teams
different experiences
weak ties
reunite experiences
turn upside down
reunite ideas
creativity techniques
explain perspective
adopt perspective
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10. Idea platform: example – HYVE IdeaNet
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11. Example Hype - Home
Currently running idea campaigns,
in which I can participate.
The latest submitted ideas
that make me curious.
The most popular
ideas that I can
evaluate and
discuss.
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Overview:
Idea „portfolio“
idea exploration
12. I can see how far my idea has
come in the selection process.
idea evaluation
I can format my
idea description
with MS Word-like
tools.
I can attach
pictures and
documents.
My idea is evaluated
according to standardized
criteria, which are specific
to my organization.
idea screening
idea generation
The system alerted
me to similar ideas,
so I can come into
contact with the idea
originator.
I can see when my
boss looked at my idea
last night.
idea networking
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13. I can see how far my idea has
come in the selection process.
idea evaluation
idea generation
I can format my
idea description
with MS Word-like
tools.
Focus:
The system alerted
me to similar ideas,
so I can come into
contact with the idea
originator.
Support of Phases of the Creativity
I can attach
pictures and
documents.
evaluated
prozcess My ideatoadditive collaboration
with is standardized
according
criteria, which are specific
to my organization.
and review
idea screening
I can see when my
boss looked at my idea
last night.
idea networking
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14. Idea Management Systems
Current creativity techniques and idea
management systems reflect the prevailing
research with an american, individualistic
embossing.
They provide little empirical evidence for
the advantages of real collaborative
creativity.
(Hennesey/Amabile 2007)
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15. Synergetic cooperation!
As strange as it may seem: None of the
four has come close to the musical and
artistic level of the Beatles as a solo artist.
(Benzinger, 2001, S. 37)
various roles
multi sociation
Group Flow
change of perspective
reciprocal challenge
rooms/situations
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16. Virtual spaces for collaboration
Discovery-Stream
Activities-Stream
Tagging
associate with people
from persons,
activities,
discoveries,
ideas, …
social tagging
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17. Virtual spaces for collaboration
Discovery-Stream
Activities-Stream
• other perspectives
• new ideas
• new links
collabo
ration
child
hands
helping
associate with people
social tagging
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18. Encounter² – to make collaboration visible
Who does what?
Who knows whom?
Interact
What's new?
What is interesting?
Which topics are hot?
Who is working on them?
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19. Collaboration approaches: internal – external?
Innovation Management
Knowledge Management
Collaborative creativity
Project support
Organizational Learning
Complaints: ideas and problems
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20. Innovation and creativity with customers
80% of the innovations which are developed by a
company on her own are not successful. By contrast
80% of the innovations initiated by customers
succeed.
(Robert G. Cooper 2010)
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21. Open Innovation – University of Oregon
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22. Innovation models by Chesbrough
Closed Innovation Model
company boundaries
Open Innovation Model
company boundaries
new market
ideas
research
existing market
development
existing market
ideas
research
development
Chesbrough, 2003
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Idea Management Systems
Innovation market places
Communitys
Innovation competitions
Toolkits
Lead-User-Method
Instruments
25. Iterative process of problem solving
traditional
innovation process
First (temporary)
developments
Customer as a product
developer / innovator
Producer
First( temporary)
developments
interface
design
design
iterations
construction (prototypes)
construction (prototypes)
interface
test (feedback)
test (feedback)
Customer
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Thomke/von
Hippel, 2002
26. Open Innovation: Innovation platform
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28. Evaluation - single customer
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29. Evaluation - Review
Estimate popular
opinions
Prediction market?
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30. Idea competitions
Typical problems:
• Lack of motivation
• Lack of „quality“
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31. Research project: Gaming as a collaboration mechanism
game points
virtual identity
social points
Increase motivation
reedemable points
stories
game mechanisms
Increase creativity
exchange
levels
collect
leaderboards
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