A2 Media work

2.  Demon Hunter are a band within the metal
genre
 Throughout their discography, their sub-
genre can be described as heavy metal,
Christian metal, metalcore, groove metal or
alternative metal

3.  Metal music is characterised traditionally by loud
distorted guitars, emphatic vocals (harsh and clean),
dense bass and drum sound and heavy rhythms.
 The fans of metal are stereotypically largely younger,
white and male. Long black hair and ripped jeans, with
often black t-shirts is the stereotypical uniform.

4.  Christian metal is an overarching form of metal
that can be portrayed through any style of metal
(deathcore, metalcore etc).
 It is defined by solely its lyrics referring to
Christian matters or beliefs. Famous bands
include Norma Jean, August Burns Red, Stryper
and Demon Hunter.

5.  Metalcore is a very broad genre that can be
said to consist of a fusion between extreme
metal and hardcore punk.
 It is noted for breakdowns, is a fairly recent
subgenre and contains popular bands such as
All That Remains, Killswitch Engage, Bullet For
My Valentine and Asking Alexandria.

6.  Groove metal has the intensity and sound of
thrash metal, but is played mainly at a mid-
tempo with growled or screamed vocals and
down tuned riffs.
 Pantera founded the genre in 1990, and famous
bands such as Machine Head, Gojira and Lamb
of God are groove metal.

7.  Alternative metal mixes heavy metal with influences
from a range of subgenres not normally associated
with metal. They are often characterised by melodic
vocals, heavy riffs and unconventional structures.
 Bands who have been called alternative metal are
Korn, Linkin Park, Breaking Benjamin, Tool, Papa
Roach and Deftones.

8.  In my opinion, ‘the last one alive’ belongs to the
alternative metal subgenre. It has elements of
heavy metal and elements of hard rock, and so
is alternative metal.
 It’s verses have melodic vocals and calm riffs,
whilst it has a long solo, forceful vocals in the
chorus alongside heavy riffs and dense drum
and bass.

9.  From this information I have collected based on the band, song,
genre and subgenre, I have found many things useful for my
project.
 Firstly, I think from this, we will plan to use dynamic shots of
energetic performance of the ‘metal’ heavy choruses and
calmer, more emotional performances with static or small
movement shots for the ‘rock’ melodic verses. This will
emphasise the alternative metal sound and therefore make the
song and video more appealing to the target audience segment.

10.  I also think we will subvert, however, the metal genre convention
of uniform and personal appearance because we will be
performing as the band members, and we do not have the
appearance/costume.
 Another part I have learned through this secondary research
that I will conform to is the metal genre desire to focus on the
technical ability of the members to perform the song. Therefore,
we will include shots of the actors performing their parts with
main emphasis in close ups on the instruments themselves,
which is what the metal genre audience wants to see.