Facebook us

1. Who walks
Facebook User Statistics Baltic States
the Dog
October 2011
http://whowalksthedog.com
Autumn colors, Riga, Latvia

2. Who walks
Facebook Usage And Penetration
the Dog
Facebook Total Penetration Change Year-on-Year
Users Population since Oct 11 - Oct 10
Last Month
Estonia 436240 1340675 33% + 1.15 % + 51.58 %
Latvia 304740 2266094 13% + 2.19 % + 57.00 %
Lithuania 966460 3358115 29% + 0.08 % + 29.20 %
Latvia now has over 300K users, and in total there are
1.7 mln Facebook users in the Baltic states now.
http://whowalksthedog.com

3. Who walks
Lithuanians Account For More Than
the Dog
Half Of Baltic Facebook Population
Estonia Latvia Lithuania
http://whowalksthedog.com
Lithuania has by far the biggest number of Facebook
users in the Baltic countries, but the growth in the other 2
countries was higher last month

4. Who walks
54 % of Users Is Female
the Dog
Female
Male
Not indicated
http://whowalksthedog.com
As everywhere else around the world, the majority of
Facebook users are female in the Baltic states.

5. Who walks
More than Three Quarters of
the Dog
Facebook users is under 35
6% 4% 17%
13%
32%
28%
13-17 18-24 25-34
35-44 45-54 55+
http://whowalksthedog.com
Facebook remains predominantly a platform for those
under the age of 35 in the Baltic States.

6. Who walks
Social Networking Taking Top Spot
the Dog
In Estonia
1: Google (.ee)
2: YouTube
3: Facebook
1: Google (.lv)
2: Google (.com)
3: YouTube
4: Draugiem 6: Facebook
1: Google (.lt)
2: Google (.com)
3: YouTube
4: Facebook
http://whowalksthedog.com
YouTube makes a surprise entry in the top 3 of site traffice
in all three Baltic countries, pushing out social networking.
Data collected from http://www.alexa.com/topsites/countries and ranked by site traffic.

7. Who walks
Remarks Concerning The Data
the Dog
- Usage was measured on 05 November 2011
- Population data are mid-year estimates of the World Bank for 2008
- Facebook only registers users that are 13 years of age or older
- In Latvia, Draugiem.lv is the main social network
- Data on gender and age depends on users giving this information
http://whowalksthedog.com

8. Who walks
A Who walks the Dog Presentation
the Dog
3 October 2011
Who walks the Dog provides strategic
advice on using innovative ways to optimize
your business, focusing on the human factor.
We specialize in social media, constructive
capitalism and human-centered design.
More information:
Arjan Tupan
http://whowalksthedog.com arjan@whowalksthedog.com
http://twitter.com/whowalksthedog http://twitter.com/arjantupan
http://facebook.com/whowalksthedog +371 27 44 88 11
The fonts used in this presentation are Junction Regular and Nevis.
Junction Regular is available at The League of Moveable Type (http://www.theleagueofmoveabletype.com/) and
Nevis at Ten by Twenty (http://www.tenbytwenty.com). Both sites have many more beautiful fonts available.
http://whowalksthedog.com
This presentation has been prepared with care, and without direct commercial gain. I have tried to use copyright free
imagery, or made an effort to obtain permission of use. However, if you feel that any photo, picture or text in this
presentation infringes your copyright, please inform the author at info@whowalksthedog.com.
This presentation itself is licensed under creative commons license by-nc-sa.

9. Renske is making change in Uganda. Read his story of change, and others, on
http://whowalksthedog.com/wherechangehappens
And share yours!