Facebook user statistics Baltic States December 2010

1. Who walks
Facebook User Statistics Baltic States
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December 2010
http://whowalksthedog.com

2. Who walks
Facebook Usage And Penetration
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Facebook Total Penetration Change
Users Population since
October
Estonia 317140 1340675 24% + 3.57%
Latvia 224500 2266094 10% + 4.72%
Lithuania 789360 3358115 24% + 0.35 %
Latvia is still in the race to catch up on Facebook usage
with the strongest growth in users in December. The
number of users in Lithuania is growing significantly
slower than in the other two Baltic states.
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3. Who walks
User Numbers August - December
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Number of Users per Month Growth per Month
800000 20
15
600000
10
400000
5
200000
0
0 -5
August October December September October November December
Estonia Latvia Lithuania
Facebook usage in the Baltic states has grown since
August with an obvious peak in October, most likely due
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to the release of the movie ‘The Social Network’. The
number of users in Estonia has grown 24% in that period.
In Latvia 41% and in Lithuania 13%.

4. Who walks
Distribution By Country Baltic States
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24%
59%
17%
Estonia
Latvia
Lithuania
As in previous months, growth of usage has been biggest
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in Latvia, resulting in a slightly increasing share of the
total Baltic user base. But the growth in Estonia also
resulted in a slightly bigger piece of the pie.

5. Who walks
Distribution By Gender Baltic States
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1.2%
43.9%
54.9%
Male
Female
Not Indicated
No significant changes in the distribution by gender,
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although the men seem to have taken a slightly bigger
part. Also interesting to note that not only relatively, but
also absolutely, the number of Facebook users not
indicating their gender has decreased.

6. Who walks
Distribution By Age Baltic States
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5%3% 19%
11%
28%
34%
13-17 18-24 25-34
35-44 45-54 55+
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There are no changes to the distribution by age group
compared to November. Compared to the total Facebook
population, the Facebook users in the Baltic States are
younger.

7. Who walks
Remarks Concerning The Data
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- Usage was measured at 02 January 2011
- Population data are mid-year estimates of the World Bank for 2008
- Facebook only registers users that are 13 years of age or older
- In Latvia, Draugiem.lv is the main social network
- Data on gender and age depends on users giving this information
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8. Who walks
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9. Who walks
A Who walks the Dog Presentation
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10 January 2011
Who walks the Dog provides strategic
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