#Inbound14 Ignite: Marketing Without Barriers - Marisa Smith

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Marisa Smith's Ignite talk at HubSpot's #Inbound14 Conference. Consider accessibility in your digital marketing to make sure your marketing can be enjoyed by everyone - including people living with a disability!

Marketing

Persona: Ray
Age: 68
Income: $70,000
Occupation: Financial
Planner
Photo credit: http://mtv.com/

Persona: Ray
Age: 68
Income: $70,000
Occupation: Financial
Planner
Ray is also blind and
uses a screen reader
to navigate the
internet

57 Million
People.
$3 Trillion in
disposable
income.
Photo credit: http://thelocal.se/

Aging
population.
Growing
audience.
Photo credit: http://fanpop.com/

We’ve removed
barriers to
buildings.
Let’s remove
barriers to
information.
Photo credit: http://thesnapper.com/

Try using
your site
without using
a mouse.

Audit and
test your
content for
standards
compliance.

Consider
accessibility
in your
personas.

Consider
accessibility
in your style
guidelines.

Developer Resources
Download FireEyes available at no cost at
http://www.deque.com/deque-fireeyes
WAVE Browser Toolbar - http://wave.webaim.org/toolbar/
WAVE Color Contrast Checker -
http://webaim.org/resources/contrastchecker/
Study W3Cs Web Content Accessibility Guidelines at
http://www.w3.org/TR/WCAG/

Resources
✓ Whole Brain Group - Accessible Marketing Blog Posts
○ http://wholebra.in/a11ymktg
✓ Whole Brain Group - Checklist: Designing for Accessibility
○ http://wholebra.in/a11ydesign
✓ Deque Systems Website – lots of webinars, checklists, and blog posts!
○ http://www.deque.com

Marketing
EVERYONE
Can Love
@wholebrainprez
#INBOUND14 #IgniteInbound
Marisa Smith
Head Brainiac at The Whole Brain Group
msmith@thewholebraingroup.com

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#Inbound14 Ignite: Marketing Without Barriers - Marisa Smith

1. Marketing Without Barriers #INBOUND14 Marisa Smith, The Whole Brain Group @wholebrainprez

2. Persona: Ray Age: 68 Income: $70,000 Occupation: Financial Planner Photo credit: http://mtv.com/

3. Persona: Ray Age: 68 Income: $70,000 Occupation: Financial Planner Ray is also blind and uses a screen reader to navigate the internet

5. (Close your eyes)

6. (Keep ‘em closed)

7. 57 Million People. $3 Trillion in disposable income. Photo credit: http://thelocal.se/

8. Aging population. Growing audience. Photo credit: http://fanpop.com/

9. We’ve removed barriers to buildings. Let’s remove barriers to information. Photo credit: http://thesnapper.com/

10. Images are missing meaningful alt text

11. Navigation isn’t keyboard accessible

12. Labels are missing on form fields

13. Dynamic content loses keyboard focus

14. The design’s color contrast sucks

15. Try using your site without using a mouse.

16. Audit and test your content for standards compliance.

17. Consider accessibility in your personas.

18. Consider accessibility in your style guidelines.

19. Marketing EVERYONE Can Love

20. Developer Resources Download FireEyes available at no cost at http://www.deque.com/deque-fireeyes WAVE Browser Toolbar - http://wave.webaim.org/toolbar/ WAVE Color Contrast Checker - http://webaim.org/resources/contrastchecker/ Study W3Cs Web Content Accessibility Guidelines at http://www.w3.org/TR/WCAG/

21. Resources ✓ Whole Brain Group - Accessible Marketing Blog Posts ○ http://wholebra.in/a11ymktg ✓ Whole Brain Group - Checklist: Designing for Accessibility ○ http://wholebra.in/a11ydesign ✓ Deque Systems Website – lots of webinars, checklists, and blog posts! ○ http://www.deque.com

22. Marketing EVERYONE Can Love @wholebrainprez #INBOUND14 #IgniteInbound Marisa Smith Head Brainiac at The Whole Brain Group msmith@thewholebraingroup.com

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