SlideShare ist ein Scribd-Unternehmen logo
1 von 11
YouTube Video MarketingYouTube Video Marketing
SuccessSuccess::
How to Optimize VideosHow to Optimize Videos
By: Sven Wolf
www.WhoisSvenWolf.com
www.ePreneurGlobal.com
Okay – I assume that you are have read
my previous blogs posts about Video
Marketing for Business and that you are
actually are on YouTube now to jump start
your video marketing for your business.
You can read it here:
YouTube Marketing Success:
What to Consider Before Getting Started
So what’s the next step?
Well, what good are your YouTube videos if no one
can watch them? So what you can do to increase your
videos’ visibility on YouTube is optimize it.
To optimize your YouTube videos, you need to be
watchful of 4 aspects: Content, Title, Description and
Tagging & Category.
So let’s go into details. Shall we?
Content
You should have great content that offers value to
your target audience. You can teach something about
your product. You can show them your latest
products’ features – etc.
Content is crucial because YouTube only counts a real
view if the viewer actually watches whole thing. And
this is quite important if you want to increase your
video’s views – which all of us wants.
Title
Once you have a great content, you will need an
interesting title that will attract people to check out your
video.
You should include your target keyword on your title.
This is very important.
So let’ say the keyword that you are focusing on is “Video
Marketing”. Obviously, you have to title your video
something like this: “Awesome Ways to Successful Video
Marketing”
TitleTitle
Also, people love lists such as “Top 10..” “10 Ways
How to..” etc. So you should consider using these on
your videos, too. And if you want to change title, you
may do so. Go back to YouTube and make edits.
Don’t expect your video to go viral. That is not the
goal anyway.
The goal is to help people who are searching for
content to find your video in the simplest way.
Description
And do not forget about the descriptions of you
videos. Keep this short but informative.
And remember to add a link to your website so will be
able to drive traffic from YouTube to your site.
Tagging and Category
After you finishing uploading you video, you will see
on the lower part of the Upload Page there is a bar
where you can put on keywords. That is where you
can add tags.
And tags represent what your video is about at the
most base level. For example, if you video is about
poodles, your tags should of course include dogs, and
poodles.
Tagging and Category
Also, YouTube will suggest tags. This is helpful, too.
You can actually check out other YouTuber’s tags on
their videos. So I suggest that you look into what tags
people use to get a video with a lot of views.
The final thing that you should be mindful about is
what category your video should be in. Put it where it
is appropriate.
Also take note:
Title and Tags are the best place to start optimizing
your YouTube videos. But remember that those likes,
comments and subscribers that you get will help your
rise up through the YouTube and search engine
rankings, too.
Also, be mindful of which tags you use. I recommend
that you research your keywords first. You can do this
research via Google Analytics and other tools available
online.
Enjoyed this article? Let me and teach you more.
Visit my blog for more of online marketing:
www.WhoisSvenWolf.com
And you should also check out ePreneur Global to
learn from all other masters and experts on Online
Marketing: ePreneurGlobal.com
Thanks,
Sven Wolf

Weitere ähnliche Inhalte

Kürzlich hochgeladen

Indian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
Indian Escort in Abu DHabi 0508644382 Abu Dhabi EscortsIndian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
Indian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
Monica Sydney
 
pdfcoffee.com_business-ethics-q3m7-pdf-free.pdf
pdfcoffee.com_business-ethics-q3m7-pdf-free.pdfpdfcoffee.com_business-ethics-q3m7-pdf-free.pdf
pdfcoffee.com_business-ethics-q3m7-pdf-free.pdf
JOHNBEBONYAP1
 
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
pxcywzqs
 
PowerDirector Explination Process...pptx
PowerDirector Explination Process...pptxPowerDirector Explination Process...pptx
PowerDirector Explination Process...pptx
galaxypingy
 
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
ydyuyu
 
原版制作美国爱荷华大学毕业证(iowa毕业证书)学位证网上存档可查
原版制作美国爱荷华大学毕业证(iowa毕业证书)学位证网上存档可查原版制作美国爱荷华大学毕业证(iowa毕业证书)学位证网上存档可查
原版制作美国爱荷华大学毕业证(iowa毕业证书)学位证网上存档可查
ydyuyu
 
Russian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi EscortsRussian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Monica Sydney
 
在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查
ydyuyu
 
75539-Cyber Security Challenges PPT.pptx
75539-Cyber Security Challenges PPT.pptx75539-Cyber Security Challenges PPT.pptx
75539-Cyber Security Challenges PPT.pptx
Asmae Rabhi
 

Kürzlich hochgeladen (20)

Trump Diapers Over Dems t shirts Sweatshirt
Trump Diapers Over Dems t shirts SweatshirtTrump Diapers Over Dems t shirts Sweatshirt
Trump Diapers Over Dems t shirts Sweatshirt
 
Best SEO Services Company in Dallas | Best SEO Agency Dallas
Best SEO Services Company in Dallas | Best SEO Agency DallasBest SEO Services Company in Dallas | Best SEO Agency Dallas
Best SEO Services Company in Dallas | Best SEO Agency Dallas
 
Indian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
Indian Escort in Abu DHabi 0508644382 Abu Dhabi EscortsIndian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
Indian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
 
Meaning of On page SEO & its process in detail.
Meaning of On page SEO & its process in detail.Meaning of On page SEO & its process in detail.
Meaning of On page SEO & its process in detail.
 
pdfcoffee.com_business-ethics-q3m7-pdf-free.pdf
pdfcoffee.com_business-ethics-q3m7-pdf-free.pdfpdfcoffee.com_business-ethics-q3m7-pdf-free.pdf
pdfcoffee.com_business-ethics-q3m7-pdf-free.pdf
 
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
 
20240510 QFM016 Irresponsible AI Reading List April 2024.pdf
20240510 QFM016 Irresponsible AI Reading List April 2024.pdf20240510 QFM016 Irresponsible AI Reading List April 2024.pdf
20240510 QFM016 Irresponsible AI Reading List April 2024.pdf
 
Story Board.pptxrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
Story Board.pptxrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrStory Board.pptxrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
Story Board.pptxrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
 
PowerDirector Explination Process...pptx
PowerDirector Explination Process...pptxPowerDirector Explination Process...pptx
PowerDirector Explination Process...pptx
 
best call girls in Hyderabad Finest Escorts Service 📞 9352988975 📞 Available ...
best call girls in Hyderabad Finest Escorts Service 📞 9352988975 📞 Available ...best call girls in Hyderabad Finest Escorts Service 📞 9352988975 📞 Available ...
best call girls in Hyderabad Finest Escorts Service 📞 9352988975 📞 Available ...
 
APNIC Updates presented by Paul Wilson at ARIN 53
APNIC Updates presented by Paul Wilson at ARIN 53APNIC Updates presented by Paul Wilson at ARIN 53
APNIC Updates presented by Paul Wilson at ARIN 53
 
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
 
Microsoft Azure Arc Customer Deck Microsoft
Microsoft Azure Arc Customer Deck MicrosoftMicrosoft Azure Arc Customer Deck Microsoft
Microsoft Azure Arc Customer Deck Microsoft
 
Real Men Wear Diapers T Shirts sweatshirt
Real Men Wear Diapers T Shirts sweatshirtReal Men Wear Diapers T Shirts sweatshirt
Real Men Wear Diapers T Shirts sweatshirt
 
原版制作美国爱荷华大学毕业证(iowa毕业证书)学位证网上存档可查
原版制作美国爱荷华大学毕业证(iowa毕业证书)学位证网上存档可查原版制作美国爱荷华大学毕业证(iowa毕业证书)学位证网上存档可查
原版制作美国爱荷华大学毕业证(iowa毕业证书)学位证网上存档可查
 
Russian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi EscortsRussian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
 
20240508 QFM014 Elixir Reading List April 2024.pdf
20240508 QFM014 Elixir Reading List April 2024.pdf20240508 QFM014 Elixir Reading List April 2024.pdf
20240508 QFM014 Elixir Reading List April 2024.pdf
 
在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查
 
20240507 QFM013 Machine Intelligence Reading List April 2024.pdf
20240507 QFM013 Machine Intelligence Reading List April 2024.pdf20240507 QFM013 Machine Intelligence Reading List April 2024.pdf
20240507 QFM013 Machine Intelligence Reading List April 2024.pdf
 
75539-Cyber Security Challenges PPT.pptx
75539-Cyber Security Challenges PPT.pptx75539-Cyber Security Challenges PPT.pptx
75539-Cyber Security Challenges PPT.pptx
 

Empfohlen

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Empfohlen (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

You tube video marketing success: how to optimize videos

  • 1. YouTube Video MarketingYouTube Video Marketing SuccessSuccess:: How to Optimize VideosHow to Optimize Videos By: Sven Wolf www.WhoisSvenWolf.com www.ePreneurGlobal.com
  • 2. Okay – I assume that you are have read my previous blogs posts about Video Marketing for Business and that you are actually are on YouTube now to jump start your video marketing for your business. You can read it here: YouTube Marketing Success: What to Consider Before Getting Started So what’s the next step?
  • 3. Well, what good are your YouTube videos if no one can watch them? So what you can do to increase your videos’ visibility on YouTube is optimize it. To optimize your YouTube videos, you need to be watchful of 4 aspects: Content, Title, Description and Tagging & Category. So let’s go into details. Shall we?
  • 4. Content You should have great content that offers value to your target audience. You can teach something about your product. You can show them your latest products’ features – etc. Content is crucial because YouTube only counts a real view if the viewer actually watches whole thing. And this is quite important if you want to increase your video’s views – which all of us wants.
  • 5. Title Once you have a great content, you will need an interesting title that will attract people to check out your video. You should include your target keyword on your title. This is very important. So let’ say the keyword that you are focusing on is “Video Marketing”. Obviously, you have to title your video something like this: “Awesome Ways to Successful Video Marketing”
  • 6. TitleTitle Also, people love lists such as “Top 10..” “10 Ways How to..” etc. So you should consider using these on your videos, too. And if you want to change title, you may do so. Go back to YouTube and make edits. Don’t expect your video to go viral. That is not the goal anyway. The goal is to help people who are searching for content to find your video in the simplest way.
  • 7. Description And do not forget about the descriptions of you videos. Keep this short but informative. And remember to add a link to your website so will be able to drive traffic from YouTube to your site.
  • 8. Tagging and Category After you finishing uploading you video, you will see on the lower part of the Upload Page there is a bar where you can put on keywords. That is where you can add tags. And tags represent what your video is about at the most base level. For example, if you video is about poodles, your tags should of course include dogs, and poodles.
  • 9. Tagging and Category Also, YouTube will suggest tags. This is helpful, too. You can actually check out other YouTuber’s tags on their videos. So I suggest that you look into what tags people use to get a video with a lot of views. The final thing that you should be mindful about is what category your video should be in. Put it where it is appropriate.
  • 10. Also take note: Title and Tags are the best place to start optimizing your YouTube videos. But remember that those likes, comments and subscribers that you get will help your rise up through the YouTube and search engine rankings, too. Also, be mindful of which tags you use. I recommend that you research your keywords first. You can do this research via Google Analytics and other tools available online.
  • 11. Enjoyed this article? Let me and teach you more. Visit my blog for more of online marketing: www.WhoisSvenWolf.com And you should also check out ePreneur Global to learn from all other masters and experts on Online Marketing: ePreneurGlobal.com Thanks, Sven Wolf