Contextualizing presentation

CULTURE OF SHARING: CONTEXT PRESENTATION
AMINA PATTON JOSH DILLARD WHITNEY PRIDE

Family w/in a Family

ONE TO MANY
ONE TO ONE MANY TO MANY (PERSON TO COMMUNITY)
(PERSON-TO-PERSON)
(COMMUNAL)

Maker- Maker
Govt - People
Buyer- Seller
Family-Family
Host-Guest
Renter-Renter
Provider-Renter
Provider-Renter
Provider-Distrubutor
Landlord-Tenant
Inquirer-Expert
Teacher-Student
Expert-Expert
Expert-Novice
Novice-Novice


ONE TO MANY
(PERSON-TO-PERSON)
(COMMUNAL)

Musicians Maker- Maker
Govt - People
Buyer Buyer- Seller Politicians
College Student Family-Family
Host Guest Host-Guest
Parents
Single Young Adults
Renters Renter-Renter (infants)

Donor Provider-Renter Transplants Parents
Farmers Provider-Renter (Toddlers)
Spouses
Cultivators Provider-Distrubutor Refugee Parents
(Empty-Nesters)
Renters Landlord-Tenant
Protector
Experts Inquirer-Expert
Students Teachers Teacher-Student
Organizer
Instructor Expert-Expert
Contributor
Connessiuer Expert-Novice
Facilitor
Mediator Collectors Novice-Novice
Commentator
Fanatic
Intruder Troll


ONE TO MANY
(PERSON-TO-PERSON)
(COMMUNAL)

Musicians Maker- Maker team(s) members
recieving something you cant afford Govt - People (dis)trust in politcal authority being responsible for your actions
money conscious sell something that you no longer have use for Family-Family
College Student people who value family willing to trust
Host Guest Host-Guest carpooling buy something for a lower price
Parents people who value paternship the need to belong identify
save money on gas Single Young Adults
Renters Renter-Renter zipsters renting idle equipment to upgrade (infants)
story of building surrogate family location story of connecting to new communities
Provider-Renter renting transportation renting space for flexibility
Donor Transplants Parents protection
renting to conserve energy ease around strangers
Farmers Provider-Renter (Toddlers) curiousity
renting to alleviate responsiblity story of rating your service Spouses difficulty in face-to-face interactions
Provider-Distrubutor renting idle equipment Social willing to share private information
Cultivators recieve an item you have use for Refugee Parents story of unexpected relationships
(Empty-Nesters) meet new people willingness to be broadcast tweeter communication subscriber
Renters Landlord-Tenant renting space for added security story of saving alot of money
Protector tagging “following” redditors
Inquirer-Expert renting a spare room renting to get side income renting space to meet new people willingness to be vulnerable
Experts
story of making new friends tweeting friending upvoting
Students Teachers Teacher-Student teach to spread knowledge hashtag trending topics
Organizer handcuffing
Instructor Expert-Expert ability to communicate your wealth of knowledge “swappers”
Contributor
Connessiuer Expert-Novice teach to in order to share responsiblity/ labor relative standard of monetary value TL;DR
Facilitor
Novice-Novice “folllowing the rules”
Mediator Collectors story of gaining unintentional knowledge
cleanliness
story of trying new experiences
Commentator selfless to an end
Fanatic
fair exchange value of mutual benefits
Intruder Troll

Internal External

Color Buttons Hairstyles Dialect
Iconography Tokens Tattoo Gesture
Logos Trinkets Call/response
ONE TO MANY Brand Bumper Stickers Vernacular
(PERSON-TO-PERSON) Brand Loyalty Jewelry
(COMMUNAL)
Glasses
Patches

Keychains
Musicians Maker- Maker team(s) members
recieving something you cant afford Govt - People (dis)trust in politcal authority being responsible for your actions
money conscious sell something that you no longer have use for Family-Family
College Student people who value family willing to trust
Host Guest Host-Guest carpooling buy something for a lower price
Parents people who value paternship the need to belong identify
save money on gas Single Young Adults
Renters Renter-Renter zipsters renting idle equipment to upgrade (infants)
story of building surrogate family location story of connecting to new communities
Provider-Renter renting transportation renting space for flexibility
Donor Transplants Parents protection
renting to conserve energy ease around strangers
Farmers Provider-Renter (Toddlers) curiousity
renting to alleviate responsiblity story of rating your service Spouses difficulty in face-to-face interactions
Provider-Distrubutor renting idle equipment Social willing to share private information
Cultivators recieve an item you have use for Refugee Parents story of unexpected relationships
(Empty-Nesters) meet new people willingness to be broadcast tweeter communication subscriber
Renters Landlord-Tenant renting space for added security story of saving alot of money
Protector tagging “following” redditors
Inquirer-Expert renting a spare room renting to get side income renting space to meet new people willingness to be vulnerable
Experts
story of making new friends tweeting friending upvoting
Students Teachers Teacher-Student teach to spread knowledge hashtag trending topics
Organizer handcuffing
Instructor Expert-Expert ability to communicate your wealth of knowledge “swappers”
Contributor
Connessiuer Expert-Novice teach to in order to share responsiblity/ labor relative standard of monetary value TL;DR
Facilitor
Novice-Novice “folllowing the rules”
Mediator Collectors story of gaining unintentional knowledge
cleanliness
story of trying new experiences
Commentator selfless to an end
Fanatic
fair exchange value of mutual benefits
Intruder Troll

AMOUNTS/ REDESIGN STOCKS RELATIVE FEEDBACK LOOP/ CHANGING THE RULES
INFORMATION FLOWS CRITICAL NODES SELF-ORGANIZATION PARADIGM SHIFT
QUANTITIES STRUCTURE TO FLOW REDUCE DELAYS OF THE SYSTEM
Designing affordances of convenience
Design maintains familiarity to enable continued Designing an accessible system that accommodates Designing a system which will passively and/or Designing a comprehendible, often visual, information Utilizing information about key stakeholders Designing the system to align with current cultural norms Designing an open system to empower individuals to be Designing a system aligned with user desires/values/needs to
and money savings for consumers and providers
usage, trust and/or loyalty while repositioning exchanges of product/services and facilitates relationships actively learn more about the user; allows user-generated hierarchy that simplifies complex communication and relationships within a system in order and values through branding and/or services provided. active participants and assume defined or implied roles ensure motivated continued action that produces a desirable
a brand to being more sustainable system evaluation to adapt content to design previously unforeseen experiences effect that is mutually beneficial and sustainable

Energy Efficient iPod Evolution Low Flow Plastic Bottles Bioplastic Hybrid Vehicles Bixi Bike Netflix Queue AirBnB Angie’s List Amazon Suggestion Pandora Thumbs Target Pill Bottles iTunes Coverflow Food Pyramid Obama Campaign Zipcar Nike+ Best Buy Computer Online Banking Card Staples Ink Cartridge IKEA Nike Shoe Creator Apple Forum Brainwash Inconvenient Truth BrightNeighbor
Lightbulbs Shower Head Trash Bags Sharing Programs Instant Stream System Up/Down System Navigation Redesign to Youth Voters Recycling Model Incentive Program Recycling Program

$
Rx

Changed the physical Moved from a device Changed the physical Changed material and Switched to 100% Allows you to consume Provided a stylish Provided easy access Facilities transactions Allows consumers to Using the shopper's Easy convenient tool that Created a clear Allows for easy visual Contextualizing the food Understanding a group Creating and building a Understanding the social Changing the company's Using new service that Builds ongoing Allows consumer to Repositions consumer Consumers use their More sustainable use of Using visualization of Facilitates larger
structure of the that only played music structure of shower head structure that resulted biodegradable materials less natural resources product with use to in demand between potential guests rate their service, giving search and buying will remove dislikes songs typographic hierarchy to read of music library requirements to a familiar of untapped people, brand around a sense and individual image from provider of rewards consumers relationship with customize their as designer who is in expertise and loyalty to water and energy as a data with personal community initiatives by
lightbulb to files to one where you to conserve more water, a in using less plastic but maintained (gas) and emit less toxins a convenient and thrifty product while also and hosts that a more the power of reputation behavior with the from your radio station ensure ease of use and through album covers, image and situation to youth voters, and of community and competitive aspects of products, to a provider for their spending consumers who are paid furniture based on their control and takes the brand to help each side effect of using narrative and pressing connecting involved
accommodate new could do a huge shared resource, resulting and incorporating familiar form into the environment alternative mode allowing for personal than booking building to the people system to make and find songs similar to less error in pill taking mimicking shopping make it easier to connecting with their identity with running and its of a service that address while benefitting the to recycle their cartridges, needs and have the ownership on their other solve software additional amenities to information that affects stakeholders from
technologies resulting in number of things such in lower water bills biodegradable material of transportation service personalization, a hotel suggestions from ones you like from a shelf understand and spirit and method of terminology like zipster connection to music in a growing concern bank with money from and grows the potential satisfaction of building shoe, while also problems and make make visiting the all of us now to inspire officials to neighbors
less energy consumption as surf the web and to replace parts in cities feedback, and their stock implement communication and the use of order to build a overdraft fees due to for spending on other it themselves allowing consumers to suggestions for laudromat more action and change through social tools that
check email of plastic convenience conversational and community and relation spending encouragement products in the store due comment on each improvements of the desirable than doing it perceptions promote a social,
inclusive language to other industries from rewards to loyalty/trust of a other's creations products at home alone. collaborative lifestyle to
company with the benefit of all
environmental concerns

TRENDS

DIY Redefinition of DIY DIY DIY DIY Redefinition Redefinition Redefinition Increase in Value of Value through Identity by Interest Decline in Decline in Redefinition Redefinition Identity by Interest Me to We Shift Value through DIY DIY DIY DIY Redefinition of Redefinition Redefinition
SOCIAL Movement Social Interaction Movement Movement Movement Movement of Success of Ownership of Community Reputation Capital Accumulation Health Literacy Health Literacy of Community of Ownership Accumulation Movement Movement Movement Movement Social Interaction of Community of Community

Affordability Affordability Affordability Affordability Sustainability Desirability and Accessibility Accessibility Accessibility Accessibility Sustainability Desirability and Information Overload Increased Speed of Desirability and Accessibility Affordability Mobility Sustainability Convenience Desirability and Accessibility Personalization Credibility Accessibility Accessibility Accessibility
TECHNOLOGICAL Responsibility Responsibility Information Exchange Responsibility Responsibility

Decline Decline Decline Ethical Shopping Ethical Shopping Ethical Shopping Decline Decline Increased Ethical Shopping Globalization Budget Cuts Increased Budget cuts Widespread Effect Decline of Dollar Globalization Increased Crowdsourcing Crowdsourcing Crowdsourcing Decline of Dollar Budget Cuts Diversified Workforce
ECONOMICAL of Dollar of Dollar of Dollar of Dollar of Dollar Entrepreneurship of Markets Online Shopping of Recession of Markets Online Shopping

Conservationism Corporate Domination Conservationism Environmentalism Environmentalism Environmentalism Increased Access Demand for Environmentalism Healthcare Debate Healthcare Debate Distrust of Environmentalism Healthcare Debate Demand for Environmentalism Demand for Corporate Dominance Combative Discourse Conservationism Distrust of Increased Access
POLITICAL to Information Increased Transparency Political Authority Increased Transparency Increased Transparency Political Authority to Information

GEOGRAPHIC Cycle of Urban Sprawl Cycle of Urban Sprawl Cycle of Urban Sprawl Expanding Landfills Expanding Landfills Cycle of Urban Sprawl Cycle of Urban Sprawl Expanding Landfills Cycle of Urban Sprawl Displacement Cycle of Urban Sprawl

Large Aging Population Upcoming Large Aging Population Large Aging Population Large Aging Population Large Aging Population Large Aging Population Upcoming Upcoming Transplants Upcoming Transplants
DEMOGRAPHIC Digital Natives Digital Natives Digital Natives Digital Natives

RELEVANT TRENDS

SOCIAL DIY MOVEMENT REDEFINITIONS OF: SOCIAL INTERACTION, SUCCESS, OWNERSHIP, COMMUNITY ME TO WE SHIFT
SURROGATE FAMILIES ISOLATIONIST BEHAVIOR INCREASED VALUE OF REPUTATION CAPITAL

TECHNOLOGICAL ACCESSIBILITY AFFORDABILITY PERSONALIZATION MOBILITY MULTI-TASKING SUSTAINABILITY
SPEED OF INFORMATION EXCHANGE INFORMATION OVERLOAD GEO-TAGGING CREDITIBILITY VALIDITY
DESIRABILITY & RESPONSIBILITY CONVENIENCE DIVERSE OPPORTUNITIES

ECONOMIC DECLINE OF DOLLAR WIDESPREAD RECESSION EFFECT DIVERSIFIED WORKFORCE GLOBALIZATION OF MARKETS
CROWDSOURCING BUDGET CUTS INCREASED ENTREPRENEURSHIP INCREASED ONLINE SHOPPING
ETHICAL SHOPPING

POLITICAL ENVIRONMENTALISM CONSERVATIONISM DISTRUST OF POLITICAL AUTHORITY COMBATIVE DISCOURSE
GREATER POLITICAL AWARENESS INCREASED ACCESS TO INFORMATION CRISIS TRIGGERED AGENCY
DEMAND FOR INCREASED TRANSPARENCY CORPORATE DOMINANCE HEALTHCARE DEBATE

GEOGRAPHIC CYCLE OF URBAN SPRAWL DISPLACEMENT EXPANDING LANDFILLS NATURAL DISASTERS
BORDER CONTROL ISSUES GENTRIFICATION

DEMOGRAPHIC LARGE AGING POPULATION UPCOMING DIGITAL NATIVES TRANSPLANTS HAVING KIDS AT LATER AGE

RELEVANT TRENDS MOST RECURRENT

SOCIAL DIY MOVEMENT
DIY MOVEMENT REDEFINITIONS OF: SOCIAL INTERACTION, SUCCESS, OWNERSHIP, COMMUNITY ME TO WE SHIFT
Around the world, people are making things
themselves in order to save money, to customize
TECHNOLOGICAL ACCESSIBILITY AFFORDABILITY to suit their exact needs and interests,
goods PERSONALIZATION MOBILITY MULTI-TASKING SUSTAINABILITY
and to feel less dependent on the corporations
that manufacture and distribute most of the
products and media we consume. On top of these
ECONOMIC practical and political motivations is the pleasure
DECLINE OF DOLLAR WIDESPREAD RECESSION EFFECT DIVERSIFIED WORKFORCE GLOBALIZATION OF MARKETS
CROWDSOURCING BUDGET CUTS comes fromENTREPRENEURSHIPidea, making ONLINE SHOPPING
that INCREASED developing an INCREASED it
ETHICAL SHOPPING
physically real, and sharing it with other people.

POLITICAL ENVIRONMENTALISM CONSERVATIONISM DISTRUST OF POLITICAL AUTHORITY COMBATIVE DISCOURSE
Ellen Lupton, Design it Yourself




SOCIAL DIY MOVEMENT

TECHNOLOGICAL ACCESSIBILITYAFFORDABILITY
ACCESSIBILITY PERSONALIZATION MOBILITY MULTI-TASKING SUSTAINABILITY
DESIRABILITY & RESPONSIBILITY CONVENIENCE DIVERSE
3.27
DOWNLOAD SPEED OPPORTUNITIES to
MBPS 5.92
MBPS
in 2008 in 2010

ECONOMIC DECLINE OF DOLLAR WIDESPREAD RECESSION EFFECT DIVERSIFIED WORKFORCE GLOBALIZATION OF MARKETS
CROWDSOURCING BROADBAND QUALITY IMPROVED BY
BUDGET CUTS INCREASED ENTREPRENEURSHIP 50%IN 3 YRS
INCREASED ONLINE SHOPPING
ETHICAL SHOPPING
As a result of the higher speeds and greater access,
POLITICAL ENVIRONMENTALISM CONSERVATIONISM
48 countries, now OF POLITICALnecessary requirements
DISTRUST meet the AUTHORITY COMBATIVE DISCOURSE
to tap into the major services available on the
Internet today, including social networking,
low-definition video streaming, basic video-
conferencing, small file sharing, instant messaging,
e-mail, and Web browsing.

DEMOGRAPHIC LARGE AGING POPULATION UPCOMING DIGITAL Study by Oxford Said Business School
2010 NATIVES TRANSPLANTS HAVING KIDS AT LATER AGE


SOCIAL DIY MOVEMENT


ECONOMIC DECLINE OF DOLLAR RECESSION EFFECT
DECLINE OF DOLLAR
WIDESPREAD DIVERSIFIED WORKFORCE GLOBALIZATION OF MARKETS
If a shopper were magically transported from the
ETHICAL SHOPPING
year 1900 to 2010, the $100 that he had in his
wallet in 1900 POLITICAL AUTHORITY the purchasing
DISTRUST OF would now have COMBATIVE DISCOURSE
POLITICAL ENVIRONMENTALISM CONSERVATIONISM
power of only $3.64! $10,000CRISIS TRIGGERED AGENCY
would have the
GREATER POLITICAL AWARENESS INCREASED ACCESS TO INFORMATION
purchasing power only $364 today. DEBATE
DEMAND FOR INCREASED TRANSPARENCY CORPORATE DOMINANCE HEALTHCARE

GEOGRAPHIC That’s a 96.4% decrease in buying power.
CYCLE OF URBAN SPRAWL DISPLACEMENT EXPANDING LANDFILLS NATURAL DISASTERS



SOCIAL DIY MOVEMENT


DECLINE OF DOLLAR
ETHICAL SHOPPING

Post-environmental movement [2000s] argues the
POLITICAL ENVIRONMENTALISM
ENVIRONMENTALISM CONSERVATIONISM DISTRUST OF POLITICAL AUTHORITY COMBATIVE DISCOURSE
GREATER POLITICAL AWARENESS INCREASED ACCESS TO INFORMATION species faces in the
ecological crises the human CRISIS TRIGGERED AGENCY
21stCORPORATEare qualitatively different from the
DEMAND FOR INCREASED TRANSPARENCY century DOMINANCE HEALTHCARE DEBATE
problems the environmental movement was created
GEOGRAPHIC CYCLE OF URBAN SPRAWL DISPLACEMENT address in LANDFILLS NATURAL DISASTERS
to EXPANDING the 1960s and 1970s. Climate change
BORDER CONTROL ISSUES GENTRIFICATION habitat destruction, they argue, are global, more
and
complex, and demand far deeper transformations of
the economy, the culture and political life.


SOCIAL DIY MOVEMENT


Between 1982 and 1997 America converted
ECONOMIC DECLINE OF DOLLAR
DECLINE OF DOLLAR WIDESPREAD RECESSION EFFECT DIVERSIFIED WORKFORCE GLOBALIZATION OF MARKETS
approximately 25 million acres [39,000 square
ETHICAL SHOPPING miles] of rural land — forests, rangeland, pastures,
cropland, and wetlands — to developed land: that
ENVIRONMENTALISM CONSERVATIONISM DISTRUST OF POLITICAL AUTHORITY factories,DISCOURSE
is, sub-divisions, freeways, COMBATIVE strip malls,
GREATER POLITICAL AWARENESS INCREASEDairports, and the like.
ACCESS TO INFORMATION CRISIS TRIGGERED AGENCY

Over a 20-year period [1970-1990], the 100 largest
GEOGRAPHIC CYCLE OF URBAN SPRAWL
CYCLE OF URBAN SPRAWL DISPLACEMENT EXPANDING LANDFILLS NATURAL DISASTERS
Urbanized Areas in the United States sprawled out
over an additional 14,545 square miles.



SOCIAL DIY MOVEMENT


DECLINE OF DOLLAR
ETHICAL SHOPPING

US Census 2010: Senior population increasing
ENVIRONMENTALISM CONSERVATIONISM DISTRUST OF POLITICAL AUTHORITY COMBATIVE DISCOURSE
faster than younger populations, raising the
DEMAND FOR INCREASED TRANSPARENCY
nation’s median age from 35.3 in 2000 to 37.2
CORPORATE DOMINANCE HEALTHCARE DEBATE
in 2010, with seven states having a median age
of 40 or older. Continuing its dramatic rise, life
GEOGRAPHIC CYCLE OF URBANURBAN DISPLACEMENT EXPANDING LANDFILLS NATURAL DISASTERS
CYCLE OF SPRAWL SPRAWL
BORDER CONTROL ISSUES GENTRIFICATION expectancy increased 1.4 years from 76.5 in
1997 to 77.9 in 2007. Today, a newborn infant
can expect to live for 78.3 years.
DEMOGRAPHIC LARGE AGING POPULATIONSDIGITAL NATIVES
LARGE AGING POPULATION
UPCOMING TRANSPLANTS HAVING KIDS AT LATER AGE

CONCLUSIONS

Loose relationships need further
explanation to define a community
in context.

Most systems involve multiple [if
not all] leverage points and in
order to place it in just one of the
leverage points, you have to pick
a very specific part of the system
to analyze.

Social and Technological trends
seem to be the more important/
influential factors involved in the
emerging culture of sharing and in
the examples that we discussed.

CONCLUSIONS LIMITATIONS

Loose relationships need further The frequency/hierarchy of our
explanation to define a community trends was dependent on the
in context. examples that we chose. Since
we only chose 3 examples for
Most systems involve multiple [if each, it might not be an exact
not all] leverage points and in representation of the importance
order to place it in just one of the of every trend in the world, but
leverage points, you have to pick merely a representation that
a very specific part of the system reflects our observations from
to analyze. the trends that we chose.

Social and Technological trends While this is a limitation, we
seem to be the more important/ still believe the conclusions we
influential factors involved in the had were valid because we were
emerging culture of sharing and in able to find meta-level themes
the examples that we discussed. across all the examples we
came up with.

CONCLUSIONS LIMITATIONS QUESTIONS

Loose relationships need further The frequency/hierarchy of our GETTING SPECIFIC:
explanation to define a community trends was dependent on the Which context & community to
in context. examples that we chose. Since identify particular behaviors?
we only chose 3 examples for
Most systems involve multiple [if each, it might not be an exact DESIGNERS AND TRENDS:
not all] leverage points and in representation of the importance How do trends discussed affect
order to place it in just one of the of every trend in the world, but designers and their decisions?
leverage points, you have to pick merely a representation that
a very specific part of the system reflects our observations from MULTIPLE POINTS AT A TIME:
to analyze. the trends that we chose. How do/could we concurrently
address different leverage
Social and Technological trends While this is a limitation, we points when considering design
seem to be the more important/ still believe the conclusions we changes within a system?
influential factors involved in the had were valid because we were
emerging culture of sharing and in able to find meta-level themes
the examples that we discussed. across all the examples we
came up with.

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