Social, Ethical and Legal Implications Grading Guide MKT/571 Version 9 2 Grading Guide Content Met Partially Met Not Met Comments: Student assesses the ethical, legal, and social issues affecting your product or service in two markets: The United States and one international market. Student develops a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (which would not count towards his/her word count requirement.) The ethical, legal, and social issues assessment is a maximum of 700 words in length. Student formulates an executive summary of no more than 350 words that includes at minimum the following required elements: · Strategic Objectives (required) · Products or Services (required) · Resources Needed (optional) · Projected Outcomes (optional) The executive summary is a minimum of 350 words in length. Student integrates the previous weeks’ sections of his/her marketing plan, and incorporates corrections and suggestions from the instructor’s weekly feedback. The student’s marketing plan should include the following: · Incorporate Understanding Target Markets (Week 2) · Incorporate Promotion and the Product Life Cycle (Week 3) · Incorporate Price and Channel Strategy (Week 4) · Incorporate Marketing Communication and Brand Strategy (Week 5) · Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6) The marketing plan is a minimum of 3,850 words in length. Total Available Total Earned 10.5 #/10.5 Writing Guidelines Met Partially Met Not Met Comments: The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Total Available Total Earned 4.5 #/4.5 Assignment Total # 15 #/15 Additional comments: Class Preparation Assignments (CPAs): CPAs are reading assignments accompanied by informal writing assignments consisting of six to ten questions. The questions serve as a guide in your reading and as a basis for class discussion. The goal of the CPAs is to enable an informed class discussion, and to allow for class time to focus on applying, analyzing, and evaluating the material with the aid of fellow students and my guidance. The majority of class discussions, activities, exercises, and assignments will be based on class preparation assignments. CPAs will be posted in week prior to the in-class due date. There will be 34 CPAs throughout the semester. For each CPA, you will have to answer questions and bring at least one copy of your answers to submit at the beginning.

1. Social, Ethical and Legal Implications Grading Guide
MKT/571 Version 9
2
Grading Guide
Content
Met
Partially Met
Not Met
Comments:
Student assesses the ethical, legal, and social issues affecting
your product or service in two markets: The United States and
one international market.
Student develops a process to monitor and control marketing
performance. This process could be a flowchart but a flowchart
is not required (which would not count towards his/her word
count requirement.)

2. The ethical, legal, and social issues assessment is a maximum of
700 words in length.
Student formulates an executive summary of no more than 350
words that includes at minimum the following required
elements:
· Strategic Objectives (required)
· Products or Services (required)
· Resources Needed (optional)
· Projected Outcomes (optional)
The executive summary is a minimum of 350 words in length.
Student integrates the previous weeks’ sections of his/her
marketing plan, and incorporates corrections and suggestions
from the instructor’s weekly feedback. The student’s marketing
plan should include the following:
· Incorporate Understanding Target Markets (Week 2)
· Incorporate Promotion and the Product Life Cycle (Week 3)

3. · Incorporate Price and Channel Strategy (Week 4)
· Incorporate Marketing Communication and Brand Strategy
(Week 5)
· Incorporate Executive Summary, Legal, Social and Ethical
Considerations (Week 6)
The marketing plan is a minimum of 3,850 words in length.
Total Available
Total Earned
10.5
#/10.5
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page,
and reference page—is consistent with APA formatting
guidelines and meets course-level requirements.

4. Intellectual property is recognized with in-text citations and a
reference page.
Paragraph and sentence transitions are present, logical, and
maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and
punctuation.
Total Available
Total Earned
4.5
#/4.5
Assignment Total

5. #
15
#/15
Additional comments:
Class Preparation Assignments (CPAs): CPAs are reading
assignments accompanied by informal writing assignments
consisting of six to ten questions. The questions serve as a
guide in your reading and as a basis for class discussion. The
goal of the CPAs is to enable an informed class discussion, and
to allow for class time to focus on applying, analyzing, and
evaluating the material with the aid of fellow students and my
guidance. The majority of class discussions, activities,
exercises, and assignments will be based on class preparation
assignments.
CPAs will be posted in week prior to the in-class due date.
There will be 34 CPAs throughout the semester. For each CPA,
you will have to answer questions and bring at least one copy of
your answers to submit at the beginning of class. Bring a
second sheet or an electronic version that can be edited so notes
can be added.
In the past, students were required to upload the CPAs by the
following Sunday. I will not require that for this semester.
However, please check your mail (Bbmail) frequently. If I
suspect any issues, I will request that you Bbmail me your CPA
within five days from the date I SENT the email.

6. To earn credit for a CPA, you must:
1. Give a good faith effort on each and every question.
Examples and a rubric are provided in.
2. Bring two copies of your answers to class and give me one
copy before class starts. Submissions can only be submitted in
class to be counted unless there is an excused absence.
3. Attend class to modify and expand your answers and add
value to the discussion.
4. The in-class submission will be used to determine pass/fail.
5. Handwritten submissions are NOT accepted.
6. DO NOT SUBMIT YOUR CPA AND LEAVE. YOU MUST
BE PRESENT TO RECEIVE CREDIT. YOU WILL NOT
RECEIVE CREDIT AND COULD FACE BIGGER PENALTIES.
MULTIPLE OFFENSES WILL HAVE GREATER PENALTIES.
If you do not show a good faith effort on all of the assignment’s
questions, do not give me one copy before class starts, or you
miss class (even if you have answered all the assignment
questions) you will not earn credit for that CPA. If you do not
Bbmail me your CPA within five days of the request, you will
not earn credit for that CPA. For the first three CPAs, I will
allow students to submit revised CPAs if one or more responses
does not meet the good faith effort criteria.
Before class starts, place one copy of your CPA answers on the
table at the front of class. If you come to class more than five
minutes late you will be counted as tardy. Two tardy
submissions equals one absence, meaning that you will not
receive credit for the CPA on the second tardy. If there is a
special circumstance, please see me in advance.
For a response to be considered as a good faith effort you must
have attempted to answer the question completely, accurately,
and using concepts from the course. Questions require an
understanding of the material, not simply providing a brief

7. response. ALL WORK MUST BE IN YOUR OWN WORDS.
Do not copy the book or materials found online. Presenting any
work done by others as your own constitutes plagiarism.
Important: Please see the grading section of this syllabus to
understand how CPAs impact your grade.
CPA Late Submission – All students are allowed one late CPA
submission if the following criteria are met:
1. A written explanation of why the assignment is being
submitted late and how you will do to prevent missing deadlines
in the future (not just our class but for all of your classes.) This
must be submitted within 24 hours of when the CPA was due
(using the class start time).
2. The late CPA must be emailed to me within 72 hours of
when it was due (using the class start time).
3. Just because you are able to submit a late CPA, it does not
mean you will automatically receive a pass. The CPA still must
be a good faith effort.
[Type text] [Type text] [Type text]
1. There are many types of managers in an organization. They
work at different levels in the management hierarchy. Describe
all of the types of managers in some type of hierarchical order
of your own design, noting some vertical as well as horizontal
distinctions.
2. Effective managers must possess technical skills, human
skills, and conceptual skills in varying degrees. After defining
each term, justify your assessment of which of the three skills
you deem to be most important to a successful manager.
3. Briefly discuss the relationship between management skills
(as defined in #3 above) and management level (as described in

8. #1 above).
4. Why are conceptual skills most important for top managers?
5. Think about the highly publicized safety problems at General
Motors (GM). One observer said that a goal of efficiency had
taken precedence over a goal of quality within this company. In
your own words, define efficiency and effectiveness. Do you
think managers can improve both efficiency and effectiveness
simultaneously? Discuss.
Questions related to the syllabus:
6. In your own words, describe a good faith response.
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