We're deliberately different with our approach to PR. Browse our credentials deck for an insight into the success we've delivered to our B2B technology clients, including Omnico Group and Visa's Fraedom.

1. T H E R E S U LT S - D R I V E N
Tech PR Agency

2. Paying for hours on a monthly retainer without
commitment to activity and output
C O N V E N T I O N A L P R
D O E S N ’ T W O R K F O R C L I E N T S

3. D E L I B E R A T E L Y D I F F E R E N T
A BET TER WAY
Set fees for set
deliverables
Absolute clarity
from the outset in
terms of investment,
activity and outputs
Agreed
performance targets
Commitment to
results-driven,
transparent
campaigns ensures
we truly deliver for
clients
Formal service level
agreement with
pro-rata fee rebate if
targets missed
Unique approach
guaranteeing true
ROI to increase
awareness, create
positive perceptions
and drive behaviour
change

4. A B O U T U S
WHITEOAKS INTERNATIONAL
Specialism in technology:
Security
Cloud
Fintech
AI & Big Data
Retail Tech
Healthcare
Broadcast Media & Entertainment
Manufacturing & Engineering
Public Sector
Mobile & Telecoms
Human Resources
PR agency servicing B2B organisations globally
Established in 1993
Team of 40+ specialists
Expertise in delivering PR, content & digital services
Headquartered in the UK – with international network
£4M+ annual revenue
Committed to delivering PR ROI

5. A B O U T U S
RESULTS -DRIVEN CLIENTS INCLUDE

6. A B O U T U S
EXPERT TEAMS
Top-Level Account Management:
Account Director Account Manager
Digital & Social
Executives
Team of Implementation Specialists:
Influencer
Relations Specialists
Account
Coordinators
Dedicated Content
Creators
Strategic Account Lead
Strategic & Creative Consultancy
Day-to-day Account Management, Top
Tier Influencer Engagement

7. The multi-national, one agency model is only
as good as its weakest link
T H E R E I S A B E T T E R WAY TO R U N
I N T E R N AT I O N A L P R C A M PA I G N S

8. A B O U T U S
INTERNATIONAL PERFORMANCE MANAGEMENT
Global
Global reach, resources and
standards across 77 countries
Integrated
Integrated planning, budgeting,
implementation, reporting and
quality control
Consistent
One primary point of contact
providing one service and one
experience
Expertise
In-country knowledge, expertise
and focus ensuring the right
solution in the right place
Accountable
Agency accountability drives
performance standard
Flexible
Ability to change non-
performing agencies

9. O U R W O R K
DON’ T JUST TAKE OUR WORD FOR IT
“Knowledgeable teams and culture
that is focussed on delivering results.”
“Proactive, hard working,
value based PR contract.”
“Outstanding professionalism and
experience, pro-activity
with delivering our objectives.”
“Very knowledgeable, easy to work with, always
willing to help. It doesn't feel like we are working with
a supplier, but rather an extension of our team.”
“Beautifully transparent in everything they do and a
cost structure that is clear, well thought out and allows
me to know where I am and what I should expect.”
of our clients said
that we are
supportive, helpful,
responsive, and
flexible, and are
prompt and reliable
As well as this,
100% also said that
we give them
clarity in our
explanations,
recommendations
and advice
of our clients said we
provide clarity from
the outset in terms of
investment, activity,
and outputs
of our clients say they
are satisfied/very
satisfied with our
account management
of our clients agreed
that we create
campaigns that support
their company’s
business objectives
Over three quarters of
our clients say our
agency plays a ‘key role
in their business’

10. W H I T E O A K S I N A C T I O N

11. C A M P A I G N R E C O M M E N D A T I O N S
STRATEGIC FRAME WORK
Our 360 Framework
consultancy model ensures
strategically-aligned
campaigns that measure
results against the client’s
business objectives
The first step in an
engagement with us is to run
a kick-off communications
workshop to understand and
finalise the strategic and
tactical elements of the
campaign

12. C A M P A I G N R E C O M M E N D A T I O N S
STRATEGIC FRAME WORK
With the strategic framework
set, we consider the content
that needs to be created in
order to influence target
personas, before devising a
tactical plan to take
this to market
This ensures all tactics
support the client’s business
objectives, rather than
“vanity” tactics that offer little
to support the
company’s goals

13. C A M P A I G N R E C O M M E N D A T I O N S
DELIVERY & MEASUREMENT
The final element of the 360
Framework proposition is to
set performance targets,
deliver against the plan and
measure success
This is a deliberately cyclical
plan so that when we measure
the results of our campaigns,
it is doing so against the
original business objectives

14. I M P L E M E N T A T I O N & I M P A C T
AUDIENCE -CENTRIC MEASUREMENT
How the campaign activity reached
the desired target audience with
the right message via the right
channel
• Reach, impressions, media tier
analysis, coverage sentiment, key
message penetration etc.
Audience Visibility
The response and reactions of the
target audiences to the campaign
activity
• Coverage views, social
interactions and comments,
clickthrough's, unique visitor
views etc
Audience Engagement
The effect of the campaign activity
on the target audience and direct
contribution to the company’s
goals and objectives
• Prospect capture, registrations,
trials, marketing leads,
perception change, audience
advocacy etc.
Audience Impact

15. W H I T E O A K S I N A C T I O N
DMA – BRAND AWARENESS
Project
Brand Awareness
Industry
GDPR
Headline Results
• 51 pieces of
coverage
• 112 key
messages
delivered
• Strong journalist
relationships

16. W H I T E O A K S I N A C T I O N
FRAEDOM – BRAND AWARENESS
Project
Brand Awareness
Industry
Financial Services
Headline Results
• More than 50
pieces of coverage
• 85 key messages
• International
expansion

17. W H I T E O A K S I N A C T I O N
FEEFO – PR PROFILING
Project
PR Profiling
Industry
Online reviews
Headline Results
• Increased Feefo’s
share of voice by
100%
• PR campaign
reach risen from
59 million to 248
million over 12
months

18. W H I T E O A K S I N A C T I O N
BRIDE WELL – INTEGRATED MARKETING
Project
PR Programme
Industry
Cyber Security
Headline Results
• More than 50
pieces of
coverage
• Exceeded
campaign target
by 30%

19. W H I T E O A K S I N A C T I O N
OKI – LEAD GENERATION
Project
Lead generation
Industry
Retail
Headline Results
• £12 million in
qualified sales
leads
• More than 200
pieces of
coverage

20. W H I T E O A K S I N A C T I O N
PULSANT – INTEGRATED MARKETING
Project
Content Marketing
Industry
IT Hosting Provider
Headline Results
• An integrated
approach across
PR, marketing
and social media
• Lead generation

21. Do you dare to
be different?
For further information
Call +44 (0)1252 727313
Email hello@whiteoaks.co.uk
Whiteoaks International, Form 1, Bartley Wood Business Park,
Bartley Way, Hook, Hampshire, RG27 9XA