Whreoware presents 5 Silverpop Emails to Implement Today. Presented during the 9th Annual Silverpop Client Summit. Find out how to increase the effectiveness of your Silverpop email campaigns by targeting the people who matter. Take your email marketing program to the next level by focusing on high value emails.

1. 5 Programs to Implement Today

2. About us: Whereoware

3. About us: Whereoware Work with B2B services, B2B product based, B2C 35 Silverpop clients 40 instances across Engage B2B + 8.0 Today’s Examples: B2B, wholesaler selling to independent retailers B2C

4. About us: your speakers Bill Haskitt Bill heads Whereoware's web marketing practice, which includes marketing automation, search engine optimization, pay-per-click, and behavior-based marketing. In addition to an extensive expertise in e-commerce, bill is a CRM and sales automation veteran, which is invaluable when integrating customers’ CRM with marketing automation. Bill has his bachelor’s degree from the University of Michigan with a dual major in Math and Psychology. Teya Flick Joined the Whereoware team in 2008 as a marketing manager, developing marketing programs for several clients. She has developed and implemented a wide scope of online marketing tactics including: automated and lead generation programs plus SEO, PPC and SMM. She now oversees Whereoware’s marketing efforts as Marketing Director. Teyahas an M.B.A from the University of Maryland, College Park and a B.S. in Electrical Engineering from the University of Virginia.

6. Welcome

7. Super opt-in

8. Abandoned cart

9. We miss you

10. Time sensitive sales

11. Key takeawaysAutomated, targeted campaigns

12. Automated, targeted campaigns Defined: emails that are targeted + triggered based on a set of rules or criteria

13. Automated, targeted campaigns CLASSIC EXAMPLE

14. Automated, targeted campaigns They work! * All data taken from Whereoware clients

16. Welcome

17. Super opt-in

18. Abandoned cart

19. We miss you

20. Time sensitive sales

21. Key takeawaysWelcome

22. Welcome Defined: anemail that automates when a user registers for your site or signs up for email. Goals: Provide reassurance Build a relationship. Engage immediately.

24. 45% click through rate

26. Welcome: examples Links to website Reminds users why they are getting the email Email benefits Add to address book

27. Welcome: how to Gather email opt-ins and/orregistrations off your website. Create the welcome email. Set up a program that triggers off people opting into your email program or registering for your site.

29. Welcome

30. Super opt-in

31. Abandoned cart

32. We miss you

33. Time sensitive sales

34. Key takeawaysSuper opt-in

35. Super opt-in Defined: Email, dedicated to asking your users what they want to hear about and how often they want to hear it Goals:discover users email preferences, increasing your email engagement

37. 48% open rate

38. 38% click through rate

40. Super opt-in: examples How often?

41. Super opt-in: examples What topics?

42. Super opt-in: examples Tell user they can control their email preferences Link to email preference form Example of preference choices

43. How often? What topics?

44. Super opt-in: guide Create your super opt-in form in Silverpop Create an email with the only call to action to fill out the super opt-in form Set up an automated SOI program that goes one week after users receive the welcome email

46. Welcome

47. Super opt-in

48. Abandoned cart

49. We miss you

50. Time sensitive sales

51. Key takeawaysAbandoned cart

52. Abandoned cart Defined: an email sent out one to three days after a user places items in a cart, but does not complete the order Goals: reduce abandonment rates encourage orders

53. Abandoned cart: results

54. Abandoned cart: examples Remind users they have something in your cart. Provide a reminder of what was in the cart. Provide a link to complete the transaction

55. Abandoned cart: examples First time abandoned Remind users they have something in your cart. Link to complete the order. Second time abandoned Directions on how to complete the order. Provide an incentive to complete the order.

56. Abandoned cart: how to Find out if and how you can collect abandoned cart data. Create an abandoned cart email. Set up a program that triggers one to three days after the cart abandonment date.

58. Welcome

59. Super opt-in

60. Abandoned cart

61. We miss you

62. Time sensitive sales

63. Key takeawaysWe miss you

64. We miss you Defined: an email sent out to users who have not visited your site in x number of months Goals:Re-engage users.

66. Reengaged on average 14% of inactive customers

68. We miss you: guide Install SPOP tracking code to your site. Create your “We Miss You” email. Set up the program to trigger off of x number of months from their last web visit. Kick it up a notch by making it a trickle campaign.

70. Welcome

71. Super opt-in

72. Abandoned cart

73. We miss you

74. Time sensitive sales

75. Key takeawaysTime sensitive sale

76. Time Sensitive Sale Defined: an email with a fantastic sale that only lasts for a finite period of time Goals:orders

78. Time sensitive sale: examples Small sale window Strong call to action Use SOI to target users

79. Time Sensitive Sale: guide Create your time sensitivity saleemail. If you have a short window just send one email at the start of the sale. If your sales window is longer send out the first email the day the sale starts and send a second automated email the last day of the sale.

81. Welcome

82. Super opt-in

83. Abandoned cart

84. We miss you

85. Time sensitive sales

86. Key takeawaysKey takeaways

88. Data is key

89. Start off small

90. Don’t be afraid to experiment

92. Questions + answers

94. Super opt-in: examples