Third Sector - Eat PR,Sleep PR, Breath PR

1. NON GOVERNMENTAL ORGANIZATIONS AND PUBLIC RELATIONS Presented By Abdelkrim Hacine Erab Fuqaha Andy Mahady Joni Weddburn Gunjan Wathodkar 3 rd December, 2008 | MA Public Relations|University of Westminster| London| UK

2. THIRD SECTOR Breathes PR Eats PR Sleeps PR

4. STRUCTURE Third sector – Breathes PR, Eats PR, Sleeps PR Abdelkrim Hacine

5. WORLDWIDE NGO MARKET VALUE Third sector – Breathes PR, Eats PR, Sleeps PR Abdelkrim Hacine MARKET VALUE

6. UK NGO LANDSCAPE Third sector – Breathes PR, Eats PR, Sleeps PR Abdelkrim Hacine 5,000 180,000 20,000

7. UK NGO MARKET UK MARKET Third sector – Breathes PR, Eats PR, Sleeps PR Abdelkrim Hacine

9. KEY PR AGENCIES WORKING FOR NOT-FOR-PROFIT SECTOR OTHER AGENCIES : PR MISCHIEF,BORKOWSKI,BRAND REPUBLIC,BELL POTTINGER Third sector – Breathes PR, Eats PR, Sleeps PR Abdelkrim Hacine PR AGENCY NGO ACTIVITIES Punch Communications British Heart Foundation Promote the Healthy Living catalogue Weber Shandwick Oxfam Reinvigorate its engagement with the British Public Frank PR Cancer Research UK Organize fundraising campaign Munro and Foster British Association for Sexual Health & HIV Organize HIV awareness campaigns

10. AVAILABLE JOBS Third sector – Breathes PR, Eats PR, Sleeps PR Erab Fuqaha

11. What do PR practitioners offer to the sector? Third sector – Breathes PR, Eats PR, Sleeps PR Erab Fuqaha

12. RANGE OF SALARIES Third sector – Breathes PR, Eats PR, Sleeps PR Erab Fuqaha Source: www.thirdsector.co.uk

17. Working for NGOs The good and the bad (or why size matters) Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady

18. “ Medium sized charities are the best ones to work for.” Birdsong Charity Consulting Sector-wide report July 2008 Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady

19. CHARITIES Small - under 50 staff Medium - 51 – 200 staff Large - over 201 staff Birdsong Charity Consulting Sector-wide report July 2008 Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady

20. The workload of my job is reasonable Birdsong Charity Consulting Sector-wide report July 2008 Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady

21. Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady

24. “ I am proud to work for this charity” Source: Birdsong Charity Consulting Sector-wide report July 2008 Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady

25. "I remember spending two hours with a charity chief executive discussing a press release about the appointment of two new directors, which I knew would only end up being a few lines (in a magazine)." Joe Saxton, “ Driver of ideas” nfpSynergy Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady

26. Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady

27. “ Much of the credibility and influence of campaigning NGOs derive from their perceived altruism.” Source: PR, A Persuasive Industry; Trevor Morris and Simon Goldsworthy (2008),pg.125 Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar

28. DOUBT KILLS, CALL 999 IMMEDIATELY Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar

29. PUBLIC RELATION COMES TO THE RESCUE. Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar

30. SEEDS OF THOUGHT… Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar

33. MEDIA COVERAGE on DOUBT KILLS Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar

34. “ For any corporate organization PR is just one aspect of what they do. NGOs are mainly PR in themselves.” – Simon Goldsworthy Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar