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Introduction




 CREATE A FACEBOOK FAN
  PAGE THAT SELLS STUFF
               By: Jason Stambaugh, Wevival
SOCIAL MEDIA, MARKETING
 AND WEB STRATEGY FIRM


  Wevival
ONLINE PLATFORM BUILDING



  Wevival
ONLINE PLATFORM BUILDING
 SOCIAL MEDIA COACHING

  Wevival
Contact Us



          www.wevival.com
          jason@wevival.com
             @jaytheson


Wevival
WHAT IS A BUSINESS
FACEBOOK FAN PAGE FOR?


              Sell Stuff.

     The Basics
YOUR
             FAN PAGE
               ISN’T
             WORKING.



The Basics
5 REASONS YOUR FAN
PAGE ISN’T SELLING STUFF
(1) You don’t have a fan page.
(2) You don’t have any fans.
(3) You don’t post any updates.
(4) You have crappy graphics.
(5) You only talk about yourself.
          The Basics
KEY BRANDING AREA
  The Basics
TIMELINE
The Basics
Cover Photo
(851x315 pixels)




        COVER PHOTO
               Anatomy
Profile Photo (180x180 pixels)

         PROFILE PICTURE
                   Anatomy
About (essential information)

   ABOUT INFORMATION
                   Anatomy
Apps and Views
 *App and View Photos (111x74 pixels)*

APPS AND VIEWS
       Anatomy
Facebook Messaging Tool


MESSAGES
Anatomy
Share Text, Links, Photos, Videos,
   Events, Milestones, and Surveys



POSTS (AKA CONTENT)
                   Timeline
Navigation




TIMELINE
   Timeline
(1)

                                                           (2)




(1) Friends who like the page (2) What people are saying

FRIENDS & USER ACTIVITY
                            Timeline
*7 days*




Pinned Posts (aka featured post)

                PIN POSTS
                              Timeline
Highlighted Post

    HIGHLIGHTED POSTS
                   Timeline
Milestone (photo 843x403 pixels)


             MILESTONES
                        Timeline
THE PATH TO SELLING
STUFF ON YOUR FAN PAGE
(1) Create and style your fan page.
(2) Get fans through invites, ads & contests.
(3) Post great content every day (strategy).
(4) Measure your progress & tweak content.
(5) Engage and build your personal network.
                          Sell Stuff.
STYLE YOUR FAN PAGE
           Sell Stuff.
BUILD YOUR FAN BASE
           Sell Stuff.
GREAT CONTENT
        Sell Stuff.
MEASURE YOUR PROGRESS
            Sell Stuff.
PERSONAL NETWORK
         Sell Stuff.
HELPFUL TACTICS

(1) Like brands, businesses, & customers.
(2) Post your blogs and site pages.
(3) Run contests & giveaways.
(4) Share content from other sites and pages.
(5) Promote partners, customers, & causes.
                                Tactics
LIKE OTHER PAGES
            Tactics
SHARE YOUR CONTENT
             Tactics
CONTESTS & GIVEAWAYS
              Tactics
SHARE “OTHER” CONTENT
              Tactics
PROMOTE OTHERS
           Tactics
DAILY CHECKLIST

Post daily on fan page (think customer)
Capture and share photos of your work
Respond to comments and messages
Post daily on personal page and interact
with your friends
                                   Checklist
Need some help?
 jason@wevival.com



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