How to improve your product's UX with the next big thing in UX era - personification!

1. Improve
Your UX with
Personification
@janjadud

2. What is
UX

3. !
UX
The feelings and impressions
one experiences when
using your product

4. The Pillars of
Personification

5. Show
your Face!

6. Don’t hide your identity, show your
customers that you are a real
being!
! Examples
Upon downloading the Circle app,
I recieved an e-mail straight from
the CEO, not some no-reply
robot-like e-mail.
The Agency Bubble has on its website
a livefeed of the online activities
of all its employees.

9. Bring your
Brand to Life!

10. Embrace the human factor, don’t
! communicate as a nonliving thing
Examples
The Agency Melon marketing has a “living“
mascot that depicts all services it offers.
General Electric produced a serie of videos
called “GE Stories“ depicting the daily
routine of its several employees.

13. Adjust for
The Individual

14. Don’t forget the individual, everyone
! is unique!
Examples
Amazon sends customized offers based on
your activity on its website.
Synopsi.tv has its whole business
model built around personified
film recommendations.

17. Allright,
but Why do it?

18. 1
Difference
In the new, post-tech, UX era,
personification is going to play a big role
in the success of your product as the
difference maker

19. 2
Recognition
Everyone strives for his recognition.
Show your customer that you
know about them and make
them feel special!

20. The Feeling
3
of Being in
Control
People want to be in control.
With customization you allow them to
take control over your product
and be part of it.

21. ! The Message
Personificate, humanize, adjust!
You end up helping yourself, your
business and your customers.

22. The End

23. jan.jadud@gmail.com
.../westrem
@janjadud
.../in/janjadud
Ján Jaďuď
UX Consultant