Bill Strawderman

Greater New York City Area, NJ United States

Senior Director, Digital Marketing & Social Media

Advertising / Marketing / PR

Turned around digital performance for an "in-market" brand campaign. Generated >900K social media interactions to enable fulfillment of a $1M cancer research pledge. Redesigned the core creative concept, simplified the engagement model, and wrote high impact copy that radically altered the "value" of participation. Grew a highly engaged 83K member Facebook community. Lifted engagement rates for Siemens US site by 18% while growing traffic by 25% through integrated media planning, strong content editorial, simplified landing page experiences and data-driven optimization. Improved media mix to drive higher quality site traffic. Grew social media influence for Siemens US social channels t...