How can the public find your excellent educational programming, your engaging member activities or even the front door to your museum in this cluttered marketplace? In this exciting, fun, and fast-paced format, see how various museums have implemented 30 easy-to-create, nuts and bolts initiatives to further marketing, programming, and education projects while engaging museum guests. Explore a wide range of opportunities to better connect with audiences through short presentations of successful programs. #nutsandbolts

1. FAST AND FURIOUS
QUICK AND EASY MARKETING IDEAS
WMA Conference 2016
Phoenix, AZ
11:15 a.m. – 12:30 p.m.

2. FAST AND FURIOUS
QUICK AND EASY MARKETING IDEAS

3. FAST AND FURIOUS
TIP 1

4. FAST AND FURIOUS

5. FAST AND FURIOUS

6. FAST AND FURIOUS

7. FAST AND FURIOUS

8. FAST AND FURIOUS

9. FAST AND FURIOUS

10. FAST AND FURIOUS

11. FAST AND FURIOUS

12. FAST AND FURIOUS
QUICK AND EASY MARKETING IDEAS

13. FAST AND FURIOUS

14. FAST AND FURIOUS

15. FAST AND FURIOUS
QUICK AND EASY MARKETING IDEAS

16. FAST AND FURIOUS
QUICK AND EASY MARKETING IDEAS

17. MILLIONTH
VISITOR
FAST AND FURIOUS

18. FAST AND FURIOUS

19. FAST AND FURIOUS

20. FAST AND FURIOUS

21. FAST AND FURIOUS
QUICK AND EASY MARKETING IDEAS

22. FAST AND FURIOUS
Be a Resource

23. FAST AND FURIOUS
Be a Resource

24. FAST AND FURIOUS
Be a Resource

25. FAST AND FURIOUS
Be a Timely & Relevant

26. FAST AND FURIOUS
Be a Timely & Relevant

27. FAST AND FURIOUS
QUICK AND EASY MARKETING IDEAS
Listen & Respond

28. FAST AND FURIOUS
Use Your Phone - Video

29. FAST AND FURIOUS
Use Your Phone - Panorama

30. FAST AND FURIOUS
Share User Generated Content

31. FAST AND FURIOUS
Share User Generated Content

32. FAST AND FURIOUS
Allow Your Audience Behind the Scenes

33. FAST AND FURIOUS
Allow Your Audience Behind the Scenes

34. FAST AND FURIOUS
Do Good

35. FAST AND FURIOUS
Play Tag

36. FAST AND FURIOUS
Integrate Between Channels

37. FAST AND FURIOUS
Integrate Between Channels

38. FAST AND FURIOUS
QUICK AND EASY MARKETING IDEAS

39. FAST AND FURIOUS
• Get in touch with your local Yelp
Community Manager to leverage
Yelp’s access to your local
community
• Plan an event in partnership with
Yelp to reach new audiences and
attract first time visitors
• Suggested donations at the door
can help cover event costs

40. FAST AND FURIOUS
Examples:
museumca.org/toolkit/fridayni
ghts
museumca.org/toolkit/altered
state

41. FAST AND FURIOUS
• Perfect to engage guests at events
• Package up free tickets with some
prizes themed to the party—make it
enticing and special to attract as
many entries as possible
• Use a ballot box
• Don’t forget to follow CAN SPAM
laws!

42. FAST AND FURIOUS
Create a sign template on a
chalkboard for a fun, reusable, and
easy way to list a program lineup at
recurring, weekly or monthly events!
Use chalkboard pens, not chalk, for
best results.
Benefits include:
• Looks elegant while on a budget
• More ecofriendly & cheaper—a better
alternative to printing paper flyers
• Easy to move around and transport
• Typos are quick to fix!
• Can adhere vinyl lettering easily to add
unchanging text & a logo, if desired

43. FAST AND FURIOUS
Why?
 Easy & reusable setup
 People love them!
 Great interactive for
giveaways
 Opens a conversation

44. FAST AND FURIOUS
By sharing social media handle
and hashtag info on-site,
visitors will easily know how to
tag your institution, use the
right hashtag, and be more
likely to post about their visit.
Exhibition gallery entrance
Digital signs above ticket
desk

45. FAST AND FURIOUS
Ask willing partners, foundations &
corporate sponsors to link to your
website… This will boost your link
juice to help support your search
engine optimization (SEO)!

46. FAST AND FURIOUS
Add an opt-in on:
• Webpage sidebar
• Website homepage
• Guest passes & VIP
tickets

47. FAST AND FURIOUS
A registrar at OMCA sends out a weekly
“Object of the Week” email that
highlights an object in the collection with
a unique story tied to it. We take that
content and re-purpose it to share on
social media!

48. FAST AND FURIOUS
Influencer Marketing &
Storyteller Takeovers will help
you expand reach and target
new audiences—their followers
may find you through their
posting.

49. FAST AND FURIOUS
1. Do not call them an influencer to their face—interact with them
based on their business.
1. Provide a meaningful connection to them & a reason to work
together.
1. Pick the influencers who align with your brand and PREACH!
P—participatory post consistently and regularly
R—reach know how to grow and engage their own audience
E—expertise already create content that aligns with yours
A—audience have followers who you have identified as valuable to
gain
C—consistent always meet their audiences’ expectations
H—hooks have appeal to your audience and can influence a
community or network of importance to you

50. FAST AND FURIOUS
Jeff Goodman
Director of Marketing & Communication
Frank Lloyd Wright Foundation Taliesin West
12621 N. Frank Lloyd Wright Blvd.
Scottsdale, Arizona 85259
jgoodman@franklloydwright.org
Office: 602.800.5450
Brenda Hengel
PR & Marketing Manager
The Mob Museum
300 Stewart Avenue
Las Vegas, NV 89101
bhengel@themobmuseum.org
Office: 702.724.8602
Charlotte Patterson
Marketing Manager, Audience & Civic Engagement
Oakland Museum of California
1000 Oak Street
Oakland CA 94607
cpatterson@museumca.org
Office: 510. 318.8455 |