3.  Customer centricity.
 Strategic innovation.
 Career advancement.
 Simple, surprisingly delightful interfaces.
 Flexibility.
Hcareers will be the world’s leading hospitality career
advancement and talent acquisition platform.

5. Key product objectives
PRODUCT TEAM INITIATIVES
Establishing and
evangelizing core product
operational areas
ALIGNMENT
Implementing our new
processes & standards
PROCESS
IMPLEMENTATIONDefining and identifying key
areas of standardization
PROCESS & STANDARDS
Establishing a baseline
globalized experience
GLOBALIZATION
Extending our experiences to
mobile devices
MOBILE
Moving features to our new
infrastructure
SEEKER MIGRATION
Keeping the lights on for the
existing products
MAINTENANCE
DEVELOPMENT INITIATIVES
Lay the foundation for
building a strong set of
employer tools
EMPLOYER MIGRATION
Enhancing the product while
securing the foundation
MIGRATION
ENHANCEMENTS
Set VOC strategy and build
foundational data
VOICE OF CUSTOMER
Creating our innovation
program
INNOVATION
Set a strategy for ongoing
market research &
knowledge transfer
RESEARCH

8. Share information on Agile to
encourage an iterative approach and
provide foundational knowledge
about how Agile is used within the
Product org.
Agile Customer Centricity
Explain what this area consists of
and how it will become a pillar of
the product development
roadmap.
User Experience
Provide a view of the value of a
UX focus in product design and
discuss the areas of focus over
the next year.

11. Interface Design
Personas Experience Design

13. »
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15. Conferences & Training
Attend relevant seminars and conferences
to stay current and informed within the
hospitality industry
Initial Competitive Analysis
Build baseline competitive intelligence
Industry Trends
Document macro and micro trends with
hospitality and recruiting
Tech Trends
Documenting key tech that should be
evaluated

17. »
»
»
»
»

19. »
»

22. Data discovery country level
Job Search
Ability to find a job in any country
Job Intake
Discoverable postings in any country
User Experience
Globalized English
Single experience (one website)
Branding and color schemes stay the
same
No changes in existing content strategy
(i.e. - no localized articles)
Digital MarketingStrategy
No changes
Globalization

23. Data discovery at the major regional area (Asia-PAC)
Job Search
Ability to find a job anywhere regardless of current location
at the major area level
Job Intake
Discoverable postings in any major area
User Experience
Discover major negative cultural considerations (i.e. - color
implications, "number 4")
Globalized English
Regional experience (i.e. - footers, header)
Minor adjustments to core workflows based on above (i.e. -
color meaning of red)
Regional content strategy
Regional aggregators
Regional paid placements and social
Digital Marketing Strategy
Create paid and organic strategies
Create social strategy
Create ad strategy
Domain strategy
Regionalization

24. Data discovery at the "city" level
Job Search
Ability to find a job in any City
Job Intake
Discoverable postings in any "city"
User Experience
Comprehensive discovery to determine
optimal experience fit
Branding and color schemes stay the
same
No changes in existing content strategy
(no localized articles
Local aggregators
Local paid placements and social
Digital MarketingStrategy
Domain considerations
Create paid and organic strategies
Create social strategy
Create ad strategy
Domain strategy
Localization

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28. 
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30. of Americans use their phones
to search for jobs
applied from their phone

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35. 
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37. I’m okay with sharing the roadmap… as long as
clients and sales people know that the roadmap is a
plan and not a commitment.
-Steve Johnson, Under 10 Product Mgmt Consulting
What it is… What it isn’t…
 A device for showing off every detail of the dev plan
 A bug list
 A list of minor features
 A Gantt or Burndown chart
 A project plan
 A high-level illustration of the vision and initiatives
 A strategic communication doc
 A list of goals that change as new information becomes
available
 A trejectory for achievement although change is
expected

38. Agile allows us to aim for a set of goals
while maintaining the flexibility to inspect,
adapt and modify the plan based on our
learnings. As such, the following
roadmap is a list of targets that guide
us toward achieving our strategic goals.

39. The Product Team has created a new shared,
organic roadmap format that displays key goals
along with general time frames over the next
12 months. Screen shots of that document are
included in the following slides. You may also
view the online version for a more
comprehensive look at our set of goals.
The Format

42. MonthlyFeature Release Goals QuarterlyFeatureReleaseGoals
Big Splash Big Split Header / Footer News / Articles Job Details Employer Profiles
SF / GP sync Mobile Services Employer Dashboard Security

44. Forthcoming
KPIs and success measurements forthcoming

46. 
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47. 
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48.  Purchase ccTLDs for target countries
 Roll out live ccTLD sites for select Asia-Pac countries: Singapore first. Add more countries as we build job inventory.
Provide general Global experience on .com for users outside of live ccTLDs.
 Target English–only and Management audience
 Free job postings for jobs outside of NA
 Allow all job postings to be visible on all domains
 Geo IP recognition for country detection, persistence and default views
 Job Search Enhancements
 Improved location support – geo-coding of all locations
 Improved location auto-suggest on Job Search
 Improved location filtering UX/UI
 Globalized UI and text
 Localized and Global (outside US) Home Pages
 Robust SEO Landing pages for location based job searches
 Location preference selectors (header, footer, search)
 Localized Header/Footer
 Appropriate local English text, location form fields for registration and profiles
 Work Authorization question(s) on job apply
 General enhancements as needed to Seeker functionality
 Employer Lead generation page

49. Additional ccTLDs will come on-line with inventory volume

50.  Localized Home Page and content
 Localized English
 Localized location labels and form fields
 Default view of local jobs
 Ability to see any job in Hcareers
 Ability to filter for global jobs
 Improved handling of job and seeker locations

51.  Non active ccTLDs will redirect to .com
OR Geo IP detection will identify user’s locale
 Non-Us users will see a general global experience
 Global home page
 Global text and labels
 Global footer with appropriate contact info
 Jobs prioritized by locale

52.  Initial pricing for 40+ ccTLDs (same as eFC) is $6,100 for 2 years of
registrations.
 Average price per domain/year = $60
 Some larger ccTLDs for Hcareers.xx are already taken:
 hcareers.be
 hcareers.cn
 hcareers.co
 hcareers.de
 hcareers.eu
 hcareers.in
 hcareers.nl