This document discusses location intelligence and its benefits for businesses. Location intelligence involves analyzing business data in relation to location to gain insights. It can help answer questions like where assets, sales and target markets are located. The document provides case studies of how companies have used location intelligence to improve distribution, marketing and recruitment. It also outlines the steps to implement location intelligence, including enhancing data with location and demographics, visualizing on maps, and integrating it into business intelligence systems. Attendees are encouraged to download an evaluation copy to get started with location intelligence.

1. Integeo Map Intelligence: Don’t Get Lost in Data Without a Map

2. Agenda Why do location analysis? Case studies Steps to Location Intelligence Demonstration Wrap-up and Q&A

3. Attendee Panel Close / Open dialog box Expand window to take up full screen Submit questions

5. Whereare our sales?

6. Whereis our target market?

7. Whereis our sales force deployed?The where can be just as important as the what and who % of companies using above technologies 80% of data has the location component, but businesses are unable to exploit it Business Week Research

8. Why do Location Analysis? Location information in decision-making:

11. Traffic patterns within the area, easy access

12. Service outlets, real-time deployment of service engineersCombine multiple location-inherent data with geographic information for better detection of patterns and trends, and turn these into actionable insights

13. Why do Location Analysis? “Gartner recognises GIS as a major maturing technology with a value and benefits profile similar to that of BI, and expects interactive visualisation to become the common front end to analytical applications over the next couple of. By linking location to corporate information, organisations can use location intelligence to make better decisions, enhance planning capabilities, and achieve real business benefits” “The evolution of information technology has matured rapidly to support the use of "location intelligence" for making effective business decisions. When combined with embedded automated decision applications, location intelligence can lead to the execution of precise customer decision strategies and a new level of enterprise performance.” Ventana Research 2009 Gartner Summit 2008 “Companies are already sitting on a gold mine of location information that can be exploited right now. Location content can be leveraged to deliver key business value; whether it's lowering costs, managing risk or developing new revenue streams. And the reality is, location data is already sitting latent inside most organizations. All they need is the right expertise to unlock its potential and get better results.” “Location intelligence (LI) is poised to make its play in the enterprise. LI is finally making make inroads in corporate decision-making circles” Ovum Oct 2008 “Many are now looking to capitalise on location data in their BI to better leverage the where in operational and strategic decision making. LI can make BI sizzle.” DMTI May 2009 Ovum May 2009

14. Location Visual very powerful Readily interpreted by Executives

15. Summary - Why do Location Analysis Expectation it will be provided in reporting tools Google Maps/Google Earth commonplace No Coding – Easy to do – tools like Excel End Business user focus Merge internal data with external data sources Readily available Location Services – Weather Bureau

16. Location Based Analysis – Weather event impact Google Maps background Web Service feed of cyclone Web Service feed of business data locations from Excel Map Intelligence Server brings together

19. Address

20. Total Spent

23. US Army Track progress of recruit induction Army competes for talent Only a small percentage are eligible Only a small percentage proceed beyond basic training Require tools to provide better intelligence in the market place Interactive maps improved efficiency by 75% Provides new insights into marketing campaigns Recruitment officers now have on demand access to maps in the field – with merged internal business data and external data over Google Maps

24. Demonstration

25. South Australian Lotteries Use MI Excel to do sales analysis of different lottery games Analysing sales outlet by postcode and locality, Integration Population and Income data from the census Merge with Sales Data and then put on map Used to identify areas of high market pentration Just as importantly areas of potential market demand not covered

27. Radio Rentals Use Map Intelligence with Cognos BI Environment Cognos used to analyse sales by postcode location and sales outlets performance. Previously presented in charts and tables comparing areas Now provided with additional interactive map to look at coverage issues High and low market penetration. Getting more value out of the same data and same reports

29. Tupperware Marketing campaign drove location based analysis Use Census data to identify target markets not currently covered by Tupperware agents Also used to rationalise management of Agents by Distributors Identify locations that might warrant placement of a new distributor location

30. Demonstration Demonstration of mapping from Excel

31. Steps to Location Intelligence What sources of info must LI tap Start with the basics What location Info can enhance knowledge of products & services, and improve your encounters with your customers Utilize multiple data sets, eg sales by territory, number of salesmen within the territory, the number of distribution trucks, etc. Take advantage of already existing data in your data warehouse / BI Ventana Research

32. Steps to Location Intelligence Enhance business data with demographics dimension, GIS and maps External demographics info is also insightful Eg in retail, you should look at the population demographics of the site targeted, the network of roads / buses / trains from your customers leading to your outlet, etc In retail estate, you should look at the proximity of surrounding facilities, is there convenient transport, supermarkets, banks, schools Integrate spatial information with business information A single, synchronized view of your data, provides 360-degree view of information Single View of Your Data

34. Hotspots / data concentration, surface attribute

35. Region control, distance calculator

36. Drive times, line layers

38. Measure Visualization by Color-coding Color-coded regions from the world, to country To cities, associations calculated spatially in real-time To individual sales / service locations Show linear features color-coded by eg accident rate or other measures Floor plan, desk or building locations color-coded by an attribute Show measures within a kilometer radius

39. Show highest concentrations Concentrations by Contours Show prominence Patterns Analysis

40. Show me area of control for each distribution outlet. Every point within each polygon is closest to the controlling point. Show me the distance on the ground between points or along a route. Plot the route a courier van took or draw a line from the store to its best customers. Route / Site Planning

41. Augment business data with demographic data, eg Sales vs. population. Use “as the crow flies” circles. Demographic Analysis Show charts on regions

42. Export to Google Earth to show Points of Interests and 3D view Show Google Streets Layer WMS Layers Integrations Export as a WMS Layer for import into another application

43. Integeo Map Intelligence Independent of business domain Seamless, synchronized integration between BI, GIS Merge business data with external geographic factors Advanced visualizations Interactive, dynamic web applications No programming skills needed by developers Vendor-neutral

44. How to get Started Quick, Easy and Cost-Effective Start at base level with Map Intelligence for Excel Then expand to include Location in BI capability Put in place Map Intelligence Server Incorporate key boundary data – States, County, Zipcodes If you need more detail use a web service such as Google Maps or Open Street Maps Only Geocode core data, use at more aggregated level initially Use OGC Map Services where suitable such as Weather feed

45. Q & A Download your evaluation copy now! www.integeo-sea.com wendyv@integeo-sea.com www.integeo.com rodr@integeo.com