Gfwc communications and public relations june 2014 mc
1. COMMUNICATIONS AND
PUBLIC RELATIONS:
CPR FOR THE FEDERATION
General Federation of Women’s Clubs
GFWC CPR PRESENTATION JUNE 2014, WENDY CARRIKER, 2014-2016 CHAIRMAN 1
2. COMMUNICATIONS, PUBLIC
RELATIONS AND SOCIAL MEDIA FOR
YOU AND YOUR CLUBS
How does your club Communicate?
Newsletter – sent through the U.S. Postal Service
Newsletter – sent via Email
Web site
Newspaper Ads
Your State Clubwoman Magazine
Social Media:
Facebook
Twitter
Pinterest
YouTube
LinkedIn
3. GFWC TOOLS
GFWC Style Book
GFWC Web Site
GFWC Manual
GFWC News and Notes – Email Newsletter
GFWC Clubwoman Magazine
Whatever you use, remember your current
members and future members depend on them.
We have to make sure we Communicate, and share our
story.
C.P.R. is the Heartbeat of our Federation.
10. How and where to start……
For more information on getting started:
Facebook: http://www.facebook.com/help?guide
Twitter: https://support.twitter.com/articles/100990-how-to-sign-
up-on-twitter
Google: http://www.google.com/+learnmore/
YouTube: https://support.google.com/youtube/answer/3309389
Flicker: https://www.flickr.com/help/faq/
LinkedIn: http://help.linkedin.com/app/home
Pinterest: http://www.realsimple.com/work-life/technology/how-to-
use-pinterest-00100000087471/
11. GETTING STARTED USING
SOCIAL MEDIA FOR
SOCIAL GOOD
Your homework? Here are a few articles to look over and
enjoy.
Social Media for good:
http://www.netsquared.org/blog/getting-started-using-
social-media-social-good-interview-ryan-crowe#.U4-
j5fnxqmc
Social Media and Membership? Sure:
http://www.webbrightservices.com/the-association-
blog/bid/205747/How-to-Increase-Your-Association-
Membership-with-Social-Media
12. The Good, the Bad, and the Time
Commitment
What can we do to use
Social Media for good?
Don’t get overwhelmed.
Talk to others and get their
advice.
“Follow” other clubs, other
Federations and do what
Clubwomen do best, SHARE!
There is no social action that is
too small.
Don’t take on too much at once.
Don’t pick up a hammer for the
first time and attempt to build a
house. Learn how to drive a nail
first.
Relax and enjoy it all.
13. SOME IDEAS FOR GETTING
STARTED
Facebook:
Find out what is acceptable by your members. Make sure they are
supportive and engaged.
GFWC has a great Facebook Page:
https://www.facebook.com/GFWCMembers
Look at other states: GFWC of North Carolina:
https://www.facebook.com/GFWCofNorthCarolina
As an Administrator, you can see the number of times someone looks
at your page. As posts are “shared” and “liked” the more people see
your information.
Remember this is “Social” Media. “Sharing”
And “Liking” (copying) are good things.
Post meetings, projects and PICTURES!
“Tag” people and places whenever possible
The average lifespan of a post is 3-4 hours
15. SOME IDEAS FOR GETTING
STARTED
Twitter:
Twitter is a quick fast paced 140 character information
blitz!
Easy explanation of Twitter:
http://www.momthisishowtwitterworks.com/
GFWC has a Twitter Feed: https://twitter.com/GFWCHQ “Follow” them
Follow me: https://twitter.com/WendyJaneO
Follow organizations that your Federation or club partners with:
16. The “selfie” that almost broke
Twitter
3,422,589 RETWEETS
2,030,117 FAVORITES
P.S. It was an Ad for
Samsung
17. SOME IDEAS FOR GETTING
STARTED
Pinterest: Pinterest is a visual discovery tool that people use to
collect ideas for their different projects and interests. People
create and share collections (called “boards”) of visual
bookmarks (called “Pins”) that they use to do things like plan
trips and projects, organize events or save articles and recipes.
http://seniorplanet.org/how-to-use-pinterest-5-tips-for-getting-
started/
Using Pinterest for Non-profits:
http://www.nptechforgood.com/2012/04/02/five-pinterest-best-
practices-for-nonprofits/
Using it for your Club: Share the recipes used at a meeting, get ideas
for projects, share photos and information.
Pinterest now posts your “pins” on Facebook
You can also Tweet your “pins”
18. GFWC-NC has a GFWC
Pinterest board
http://www.pinterest.com/gfwcnc/gener
al-federation-of-womans-clubs/
These “pins” were
made by using
the button
on the
Tool bar
19. SOME IDEAS FOR GETTING
STARTED
YouTube: YouTube is a video-sharing website, created
by three former PayPal employees in February 2005 and
owned by Google since late 2006, on which users can
upload, view and share videos.
https://www.youtube.com/yt/playbook/getting-started.html
GFWC and many State Federations and Club have videos on
YouTube. Just do a search to find them.
I Am GFWC: https://www.youtube.com/watch?v=bEXg59irYkY
GFWC-NC: https://www.youtube.com/watch?v=CKcpjz45a20
See all of the GFWC Videos:
https://www.youtube.com/channel/UCppBpiSRzBiTsMMI3Jw85S
g/videos
20. SOME IDEAS FOR GETTING
STARTED
Web Sites: Web sites are still great, but do cost money to
build, and sometimes maintain. Some web sites are DIY
models, check out Wordpress.com
Blogs: Blogs can be free, or can cost. Consider creating a
blog (on line diary) for your clubs homepage as a way to
share news that might need more words than a “tweet” or
a Facebook Post. Blogs are a form of Social media,
because unlike a web site, people can leave comments
on them.
LinkedIn: Connect with GFWC on LinkedIn and Connect
with each other. Mostly known as a business-oriented
social networking service. www.LinkedIn.com
21. SOME IDEAS FOR GETTING
STARTED
Hootsuite: is a social media management system for businesses
and organizations to collaboratively execute campaigns across
multiple social networks from one secure, web-based dashboard.
Hootsuite allows you to preschedule Tweets and Facebook Posts
for days in advance, for up to 4 accounts FREE. If you handle more
than 4 accounts the costs begin at $9.99 month. (30 day free trial)
This program also provides stats and analytical reports telling you
which posts were viewed and shared the most
To learn more: https://help.hootsuite.com/categories/20067721-Getting-
Started
22. This “tweet” was actually
scheduled on June 4, 2014
Adding a “#” gives
Twitter followers
another way to follow
an event. #gfwc2014
is the hashtag for this
convention.
25. GOOD EXAMPLES TO
BORROW FROM
Articles to check out:
http://mashable.com/2011/11/13/social-media-invisible-dog-
campaign/ (tips on using social media to mobilize people to take
action in the real world)
http://www.netsquared.org/blog/getting-started-using-social-
media-social-good-interview-ryan-crowe#.U5EGpfnxqmc
(advice on beginning using social media for social good)
http://www.coyotecommunications.com/outreach/osn.html
(Nonprofit organizations, NGOs and online social networking: advise
and commentary
Amanda Hite: Social Media Rock Star
http://www.huffingtonpost.com/amy-neumann/social-good-
amanda-hite-twitter_b_1138767.html
https://twitter.com/sexythinker
26. GOOD EXAMPLES TO
BORROW FROM
Web sites to follow:
http://mashable.com
http://readwrite.com/#awesm=~oGmpY9F3pTF0sE
Volunteer Groups to follow & borrow ideas from:
Peace Corps: https://www.facebook.com/peacecorps
https://twitter.com/PeaceCorps
Shot @ Life: https://www.facebook.com/shotatlifecampaign
https://twitter.com/ShotAtLife
Humane Society International: https://www.facebook.com/hsiglobal
https://twitter.com/HSIGlobal
Volunteer Match: https://www.facebook.com/VolunteerMatch
https://twitter.com/VolunteerMatch
27. GOOD EXAMPLES TO
BORROW FROM
For profit Companies:
http://www.ignitesocialmedia.com/facebook-marketing/top-50-
branded-facebook-pages/
Non profit:
GFWC
http://www.gfwc.org
https://www.facebook.com/GFWCMembers
https://twitter.com/GFWCHQ
March of Dimes: https://www.facebook.com/marchofdimes
https://twitter.com/MarchofDimes
Rotary International: https://www.facebook.com/rotary
https://twitter.com/rotary
30. CONTACT INFORMATION
Wendy Carriker
2014-2016 GFWC Communications and Public Relations Chairman
wcarriker@embarqmail.com
wcarriker@gmail.com
Facebook: https://www.facebook.com/wendy.o.carriker
Twitter: https://twitter.com/WendyJaneO
CPR Committee members:
¨Wendy Carriker * 336-786-5747, 336-325-7220c wcarriker@embarqmail.com
Kathi McGraw 714-995-8850 Glenn.mcgraw@ca.rr.com
Lyndsey Miller LVLMW@aol.com
Karen Morris 315-457-2041 Kmorris363nysfwc@aol.com
Sue Hass 712-295-6552 jshass@iowatelecom.net
Tammie McCoy 662-489-5894, 662-790-4134 Mcco3938@bellsouth.net
Sandi Jones 603-224-2684 sjonesvol@aol.com
Lisa Hedrick JEC 740-497-2905 jrval@frontier.com
Hinweis der Redaktion
Please remember not all of your members communicate the same way. Some like printed materials, some are tech savvy, some are not. Know your audience.
The first Socialnomics video was I saw was from 2009, they update it each year, and if you are into stats, the way the numbers change each year is amazing.
What I like about Hootsuite is that you can schedule for Twitter and Facebook through the site.
Carrying the GFWC Tri fold, wearing your membership pin, or a sticker on your car are still great ways to share GFWC with those you come in contact with. Also the Style book can be downloaded at GFWC.org or purchased from the marketplace.