A presentation we gave at the Northern Housing Consortium social media conference 2012, looking at using social media in the social housing sector.

1. Social media…it’ll never catch on!
Jon/Davies
Partner
@welovecha*er
www.welovecha*er.com facebook.com/welovecha*er

2. About me
‣ Digital/partner/at/Cha*er
‣ 6/years/working/on/web/and/
social/media/projects/in/public/
and/private/sector
‣ Clients/include:
///////Telefónica/O2
///////Global/Radio
///////Hyde/Group
///////Shepherd/Group/(Portakabin)

3. About Chatter
We/help/organisaNons/build/their/
employer/brand/through/be*er/
communicaNons/with/talent

4. What is a brand?
“what&people&say,&think&and&feel&about&a&
company,&product&or&service...&a&brand&is&the&
essence&or&promise&of&what&will&be&delivered&
or&experienced.”

5. What is a brand?
This/is/a This/is/a
product logo

6. What is a brand?
This/is/a This/is/a This/is/a
product logo brand

7. What is a brand?
This/is/a This/is/a This/is/a
product logo brand
Photo from: http://blog.frankchimero.com/post/1059696119

8. Your brand is what people say about you
when you’re not in the room…
Jeff/Bezos/R/Founder/of/Amazon

9. Everybody has a social graph...

10. Everybody has a social graph...
Current
Job
Previous
Jobs Online
University
Social

11. Social media evolution
Create/
Presence

12. Social media evolution
Create/ Build/
Presence audience

13. Social media evolution
Create/ Build/ Seed
Presence audience content

14. Social media evolution
Create/ Build/ Seed
Presence audience content
Brand/and/tone/of/voice

15. LinkedIn
Building/a/company/presence

16. Creating the presence
‣ Anyone/with/a/company/
email/address/can/setup/
the/page,/and/assign/
admins
‣ Populate/the/content/as/
fully/as/possible
‣ Add/Products/and/
Services
‣ Link/your/blog/twi*er/
company/buzz

17. Building the audience
‣ Add/the/Follow/bu*on
‣ Insider/Widget
‣ Consider/
“Apply/with/Linkedin”

18. Seeding the content
‣ Post/regular/company/
status/updates
‣ Keep/it/bright/and/friendly
‣ Give/an/insight/into/your/
organisaNon

19. Google+
Building/a/company/presence

20. Creating the presence
‣ Company/pages/have/
been/available/since/
November
‣ Set/up/your/work/
email/as/a/google/
account
‣ Fully/populate/all/of/
the/profile/
informaNon/and/
think/SEO

21. Creating the presence
‣ Company/pages/have/
been/available/since/
November
‣ Set/up/your/work/
email/as/a/google/
account
‣ Fully/populate/all/of/
the/profile/
informaNon/and/
think/SEO

22. Creating the presence
‣ Company/pages/have/
been/available/since/
November
‣ Set/up/your/work/
email/as/a/google/
account
‣ Fully/populate/all/of/
the/profile/
informaNon/and/
think/SEO

23. Building the audience
‣ Segment/with/circles
‣ +1/bu*on
‣ Direct/Connect/Code
‣ +1/relevant/content
‣ Search/+/Your/World/
makes/the/increasingly/
important

24. Seeding the content
‣ Limited/API/provides/ways/to/
take/content/from/Google+/
but/not/to/push/it/in
‣ PosNng/richer/content/such/
as/photos/and/links/aids/
uptake
‣ Consider/using/hangouts/and/
other/features
‣ Focus/on/key/content

25. Search + Your World
‣ InformaNon/from/your/
Google+/circles/and/other/
networks/blended/into/
your/search/results
‣ Creates/a/stronger/filter/
bubble

26. Search + Your World
‣ InformaNon/from/your/
Google+/circles/and/other/
networks/blended/into/
your/search/results
‣ Creates/a/stronger/filter/
bubble

27. Search + Your World
‣ InformaNon/from/your/
Google+/circles/and/other/
networks/blended/into/
your/search/results
‣ Creates/a/stronger/filter/
bubble

28. Case Studies

29. Global

30. Taking obsession external

31. Taking obsession external

32. Taking obsession external

33. Taking obsession external

34. 550
Likes
254k
Friends/of/friends
1565
Weekly/reach
Global on Facebook

35. O2 Case Study

36. O2 Case Study

37. ‣ Wanted/to/improve/their/
employer/brand
‣ Show/a/consistent/face/to/the/
market
‣ Create/a/great/experience/from/
enquiry/to/applicaNon/to/
onboarding/and/beyond...
The Hyde Group

38. Hyde - Attraction

39. Hyde - Attraction

40. Hyde - Recruitment

41. Hyde - Recruitment

42. Hyde - Engagement

43. What next?

44. Facebook Timeline for Pages
‣ The/new/profile/style/
comes/to/company/pages
‣ Rolls/out/in/April,/ready/or/
not!
‣ One/item/can/be/pinned/to/
the/top
‣ Any/custom/branded/
content/is/relegated/to/
header/box
‣ Cover/images/can’t/contain/
a/call/to/acNon

45. Go Team!
‣ Dashboards/enable/team/
management/of/social/
efforts
‣ Assign/tweets/updates/to/
relevant/team/member
‣ Post/once/and/syndicate/to/
mulNple/networks

46. ‣ 9.5%/of/visits/and/growing…
‣ To/app/or/not/to/app?
‣ HTML5/seems/to/be/the/
way/forward
‣ Are/the/processes/tasks/for/
your/users/achievable/on/a/
mobile?
2010, 2011, 2012 the year of mobile!

47. Rewire your social strategy...
‣ API’s/enable/you/to/build/
your/own/tools/on/top/of/
other/sites
‣ Make/it/easy/with/a/tool/
like/IFTTT.COM
‣ Simple/trigger/and/acNon/
approach
‣ Post/on/Google+/and/
update/Twi*er/Facebook

48. Enough of the chat…
over to you
@welovecha*er
facebook.com/welovecha*er
+cha*er