Hey Startup Entrepreneur - do you ever feel like having limited time and a tiny budget is killing your online marketing efforts? It turns out that startups have a huge advantage over the big guys when it comes to online marketing - if you just know where to focus. Join this masterclass to learn the 5 digital marketing hacks that will help you get more customers online (+ the exact tools to use!) This presentation was originally given in Hong Kong in April 2016 - so there are some Asia-specific metrics in the beginning - but the marketing hacks apply to businesses worldwide!

1. 5 Digital Marketing Hacks to Get
More Customers for Your Startup
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2. Why digital?
(I mean, you know it's awesome,
but here are the facts...)
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3. Internet use
is increasing
across Asia...
in Hong Kong
it's 79%!

4. And it's still
growing...

5. In Hong
Kong social
media use
increased
4% in 2015

6. And Hong
Kongers are
spending
hours per
day online...

7. So it's easy to see why digital is
THE way to reach most
potential customers...
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8. BUT, digital can feel like...
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10. And as entrepreneurs
we like to think we
can do it all but...
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11. Inspired by the book Essentialism by Greg McKeown
Your
Energy
In reality, your energy is a limited resource

12. Inspired by the book Essentialism by Greg McKeown
Your
Energy
So instead, let's focus all your marketing
energy in one direction!

13. So...what is the most important
metric in your business?
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14. #wellpreneur
don't be fooled by vanity metrics
Like # of followers or likes or pageviews...

15. Revenue
&
Customer acquisition
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When what REALLY matters is...

16. 5 Digital Marketing Hacks to Get
More Customers for Your Startup
So with that in mind, here are your...
Copyright 2016 Wellpreneur Ltd.

17. #wellpreneur
Download the Resource Guide
Download your "Marketing Hacks" resource guide
for this presentation
http://j.mp/5hacksworkshop
Click Me!
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Share this workshop!
Twitter: @wellpreneurs
#wellpreneur

18. #wellpreneur
Hack #1: Have a clear customer path.
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19. Map it out: How do YOU turn website
visitors into paying clients?
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20. #wellpreneur
Here's the model I teach...
The Organic Growth System
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21. Example: in my own business
#wellpreneur
Facebook
Instagram
The
Wellpreneur
Podcast
FREE 5-Day Blogging
Challenge
Nurture: Email Auto-
responder
Convert:
Marketing Bootcamp;
Coaching
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22. #wellpreneur
Hack #2: Give them a little slice.

23. #wellpreneur
what you sell
#wellpreneur
Don't build an email list of uninterested people.
Here's a better approach:
Copyright Wellpreneur Ltd. 2016

24. #wellpreneur
what you sell
#wellpreneur
A little taste of working with you;
Freemium
Either you offer
prospects a
little taste of
working with
you for free...
Copyright Wellpreneur Ltd. 2016

25. #wellpreneur
what you sell
#wellpreneur
OR, you give
them what
they need to
know
BEFORE
they're ready
to work with
you
Copyright Wellpreneur Ltd. 2016

26. #wellpreneurwhat not to do

27. #wellpreneurwhat not to do
so many fields!

28. #wellpreneura little taste

29. #wellpreneur
freemium

30. #wellpreneurbefore they're ready for you

31. #wellpreneur
Hack #3: The 'Get To Know You' Question

32. Ask each new subscriber a
question.
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33. #wellpreneur
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Copyright Wellpreneur Ltd. 2016 WellpreneurOnline.com

34. #wellpreneur
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Copyright Wellpreneur Ltd. 2016 WellpreneurOnline.com
Why this works?
* Great market research!
* Build your relationship with them
* Because they're replying to you, it
improves the likelihood your emails will
get into their inbox.

35. #wellpreneur
Hack #4: Not sure what to write? Share
your story.

36. #wellpreneur
The best Kickstarter campaigns work because we
buy into the story...

37. #wellpreneur
get them invested in YOU!
ask their opinion / feedback
a "behind the scenes" look into your business
don't just sell - build a relationship!
How to share your story...

38. #wellpreneur
Hack #5: Choose 2 platforms where your
ideal customer hangs out - and schedule 15
min engagement per day.

39. #wellpreneurSource: accion.org (2015)

40. #wellpreneur
Know
which
platforms
your ideal
customers
use

41. #wellpreneur
Because
every
platform
attracts
different
types of
people

42. #wellpreneur
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Copyright Wellpreneur Ltd. 2016 WellpreneurOnline.com
In Summary:
5 Hacks to Find More Customers Online
1. Create a map (and write it down!)
2. Give them a little slice of your product
3. The "Get to know you" question
4. When in doubt: share your story!
5. Choose 2 focus social media platforms and
engage 15 min/day

43. #wellpreneur
Get the notes + resources from this
presentation
Download your "Marketing Hacks"
notes:
http://j.mp/5hacksworkshop
Click Me!

44. #wellpreneur
Listen to the Podcast
A new episode every
Monday about digital
marketing and business for
wellness entrepreneurs!
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45. #wellpreneur
About Amanda Cook
Amanda Cook advises wellness
entrepreneurs on how to grow their
businesses with digital marketing.
Learn more or join a Wellpreneur
training program at:
WellpreneurOnline.com
Click Me!