2 turku presentation weldest_research final
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WelDest project results presentation for the end seminar
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2 turku presentation weldest_research final
- 1. WelDest Health and Well-being in Tourism Destination Project Nr.: 527775-LLP-1- 2012-1-FI-ERASMUS-ECUE This project has been funded with support from the European Commission. This presentation reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 2. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE http://weldest.blogspot.com WelDestProject Aim of the project: Tocreateadevelopmentframeworktobeusedbypublic bodies,destinationmanagementorganizationsandprivatecompanieswhendevelopingholistichealthandwell‐being (H&WB)tourismdestinations. Mainresearchquestion: Howcanadestinationbedevelopedintoahealthandwell‐beingdestination? 5 Higher Education Institutes, 10 industry and 15 associate partners from Austria, the Czech Republic, Finland, German and the UK
- 3. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE http://weldest.blogspot.com Primary Research Destination Needs Analysis / StakeholderInterviews Semistructureed national interviews Focus groupsin each pilot destination Consumer Needs Analysis Online or printed questionnaires Secondary Research Status of HWB Destinations Literature review Open Space Technology with industry partners in Berlin 2014 Research Report RESEARCH: Methodology
- 4. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE http://weldest.blogspot.comThe WelDest “Map of Investigation“
- 5. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE http://weldest.blogspot.com RESEARCH: Results We asked stakeholders: “Which competencies are most important for destination managers?” •Knowledge of customer expectations •Recognition of service gaps •Rhetoric and presentation skills •Networking skills
- 6. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE http://weldest.blogspot.com RESEARCH: Results We asked stakeholders: “Why do consumers come to your destination?” •Natural scenery •Image of our destination •Doing something for their health True? We asked consumers: “What are your reasons for visiting a H&WB destination?” •To do something for their health •Natural scenery •Image of the destination YES
- 7. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE http://weldest.blogspot.com RESEARCH: Results We asked stakeholders: “Which factors prevent consumers from recognizing a destination as a H&WB destination?” •Lack of medical services / infrastructure •Lack of spa and wellness facilities / services •Sprawling cities •Bad quality of services •Lack of natural environment True? We asked consumers: “Which aspects prevent you from recognizing …?“ •Too much traffic •Too much industry •Too many tourists •Too expensive •Bad quality of services •Lack of natural environment •Lack of wellness / spa facilities NO
- 8. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE http://weldest.blogspot.com RESEARCH: Results We asked stakeholders: “What does ‘doing something for their health’ mean for your consumers?” •Relaxation •Pampering spa services •Enjoying nature •Outdoor / indoor sports •Natural healing resources •Clinical / medial services True? We asked consumers: “What does ‘doing something for your health’ mean for consumers?” •Relaxation •Pampering Spa Services •Enjoying nature •.... YES Medical services seem to be less important…
- 9. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE http://weldest.blogspot.com Consumers’ reasons for visiting a H&WB destinationEscape pressures of daily life
- 10. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE http://weldest.blogspot.comGet mentally refreshed
- 11. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE http://weldest.blogspot.comSpending time with friends and family
- 12. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE http://weldest.blogspot.com RESEARCH: Results What brings consumers to a certain destination? •Recommendations by friends •Advertisements in different media •Earlier positive experiences •Image of the destination
- 13. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE http://weldest.blogspot.com RESEARCH: Results Correlation: What people do for their health / Location of respondents Medical Services Spa services Relaxation Sports Nature Healing resources 0% 5% 10% 15% 20% 25% 30% 35% Finland Austria Germany Czech Republic United Kingdom
- 14. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE http://weldest.blogspot.com
- 15. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE http://weldest.blogspot.com WelDestE-handbook – Developing H&WB Destinations
- 16. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE http://weldest.blogspot.com WelDestSelf-Assessment and Development Tool
- 17. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE http://weldest.blogspot.com WelDestSelf-Assessment and Development Tool
- 18. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE http://weldest.blogspot.com WelDestProject Partners: •Turku University ofAppliedSciences,Finland •FH JOANNEUM University ofAppliedSciences,Austria •Institute of Hospitality Management in Prague,Czech Republic •UniversityCollegeBirmingham,Great Britain •University ofAppliedSciencesin Eberswalde, Germany http://weldest.blogspot.com https://www.facebook.com/weldestproject Susanna Saari–(coordinator): Susanna.Saari@turkuamk.fi Donna Dvorak -dvorak@vsh.cz Daniel Binder –daniel.binder@fh-joanneum.at
- 19. Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE http://weldest.blogspot.com Any questions or comments? Thank you