These are the accompanying handouts from the Human Experience Design Workshop presented by Sarah Weise and Linna Ferguson at Digital Summit conferences across the US.

1. Lean UX: Workshop Handbook
Take notes! Write on me!
Sarah Weise
@weisesarah
linkedin.com/in/sarahweise
weise_sarah@bah.com

2. 2
Inspirations. Ideas. Takeaways. Actions.
I will…. So that…

3. Numbers Game
3

4. 20Circles
4

5. #1 Mad libs
Visioning activity to encourage creativity and buy-in
FOR: target customer
WHO NEEDS: services/features needed
UNLIKE: competitors/alternatives
WE ARE A: business type
WE PROVIDE: emotional benefit
WE STAND OUT BY: key differentiator
5

6. #2 Wall voting
This site is for _______________
Retirees
Stay at home
parents
Kids
Singles
Millennials
6

7. #3 Wall target
Visualize priorities
based on key
differentiator
terms
7

8. #4 Personas
Hi! My name is…
Description
Goals & Needs
Tech Usage (laptop, tablet, phone, wearables, favorite apps…)
Picture (yes, draw it!)
Age / Gender:
Occupation:
Key Emotional Driver:

9. #5 Empathy map
9

10. #6 Journey map
Take notes here:
10

11. #7 User stories I am a
I want to…. So that I can…
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12. #8 Ideation Generate lots of ideas quickly

13. #8 Ideation Refine the best elements from each idea

14. #9 Usability testing
Jot down what you’d like to remember about….
14
Starting out:
First impressions:
Scenarios:
Metrics (task completion rate, perceived ease, time):

15. #10 Image-based projective interviews
15
One project/task where I could use this at work:

16. I will try these 3 things at work:
3.
2.
1.
Tweet your top takeaway to #ISUM15 @weisesarah
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Mad Libs
Wall Voting
Target Prioritization
Personas
Empathy Mapping
Journey Mapping
Write-and-Pass User Stories
Ideation & Refinement
Usability Testing
Projective Interviews