Engage & Delight in a Digital World: Secrets for Connecting from Lean UX, Agile, Design Thinking, Lean Startup & More Presentation by Sarah Weise Digital Summit Dallas 2014 in Dallas, TX -- Premier digital strategies forum with a goal of educating and promoting forward thinking and thought leadership on topics related to internet business and marketing. Dallas Digital Summit is presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. @DallasDigitalS Internet Summit 2014 in Raleigh, NC -- The Southeast's Largest Digital Gathering for content marketing, social innovation, startups, digital strategies, design / UX, mobile, search, analytics, emerging technologies, innovation, and so much more. #ISUM14 @Internet_Summit

1. Engage & Delight
in a Digital World
Secrets
for
connec+ng
from
lean
UX,
agile
coaching,
design
thinking,
learn
startup,
express
usability
&
more
Engage & Delight
in a Digital World
Secrets for connecting from
lean UX, agile coaching, design thinking,
learn startup, express usability & more
Sarah Weise
UX Director, Booz Allen Hamilton
@weisesarah
Sarah
Weise,
UX
Director
at
Booz
Allen
Hamilton

2. Human connection is a powerful thing.
@weisesarah

3. I believe that empathy can be learned.
@weisesarah
To
test
this
theory,
I
spent
a
year
as
a
listener
at
a
suicide
hotline.
At
first,
I’m
embarrassed
to
say
that
I
wasn’t
very
good
at
it.
But
with
+me,
I
became
very
quick
at
establishing
a
connec+on
–
because
in
a
high
stakes
nego+a+on,
the
speed
of
that
connec+on
could
be
the
difference
between
life
and
death.

4. Today we are bombarded with information.
@weisesarah
Do
you
have
unread
emails
in
your
Inbox?
Do
you
currently
have
more
than
5
tabs
open?
Do
you
feel
overwhelmed
at
least
once
a
day?
You’re
not
alone.
We
are
consummate
mul+taskers.
This
screen
shot
is
the
number
of
unread
messages
I
have
in
my
Inbox
right
now.
Jeez.

5. “The way we’re working
isn’t working.”
New York Times
“Why You Hate Work”
@weisesarah

6. @weisesarah

7. @weisesarah

8. Digital overload is the thief
robs us of the time & energy
we need to bring our talents
and skills fully to life.
@weisesarah

9. People are crying out for less.
@weisesarah

10. What can we do?
@weisesarah

11. @weisesarah
Create
a
connec+on
through
ac+vi+es
that…
(1) Teach
empathy
(2) Allow
crea+vity

12. 5 Creative Working Session Activities
to Create this Connection:
1
–
Mad
Libs
2
–
Wall
Vo+ng
3
–
Persona
Wri+ng
No
phones.
No
mul+tasking.
Pure
aaen+on
&
par+cipa+on.
4
–
Write-­‐and-­‐pass
user
stories
5
–
Image-­‐based
projec+ve
interviews
@weisesarah

13. #1 Mad libs brainstorming leads to buy-in
FOR:
target
customer
WHO
NEEDS:
customer
need
UNLIKE:
compe+tors
WE
ARE
A:
business
type
WE
PROVIDE:
key
benefit
WE
STAND
OUT
BY:
key
differen+ator
@weisesarah

14. #2 Wall voting limits discussion to key points
@weisesarah

15. #3 Persona writing instantly creates empathy
@weisesarah

16. Customer:
Descrip+on
Goals
&
Needs
Technologies
Picture
(Yes,
draw
it!)
Age:
Gender:
Occupa+on:

17. #4 Write-and-pass user stories generate perspectives
@weisesarah

18. More in-depth variation crafts scenarios for audience needs
Persona/Customer
Name:
What
does
your
client
need?
How
we
can
provide
this
to
the
client:
Scenario
picture
(Yes,
draw
it!)
A snapshot of his financial health
- Summary of accounts
- Chart of performance over last year
- Ability to set goals like buying a home and to track the
progress of meeting this goal

19. #5 Image-based projective interviews uncover deep feelings
Fear
Of
the
unknown
For
my
life
(helplessness)
For
my
health
and
body
For
my
family
and
kids
For
my
home.
For
nature,
environment,
planet
Protection
For
loved
ones,
especially
kids
Anger
At
the
government

20. @weisesarah
“Effective engagement is
inspired by the empathy
that develops by simply
being human.”
Brian Solis, Altimeter Group

21. @weisesarah
be .human.

22. Sarah Weise
@weisesarah
linkedin.com/in/sarahweise/