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USING SOCIAL MEDIA FOR GOOD:
MENTAL HEALTH, SUICIDE PREVENTION
AND BEYOND
Nedra Weinreich (@Nedra, @MediaTEAMup)
Entertain...
Our partners:
Radio Television Digital News Association
Introducing Generation Next…
 Three $4000 Cash Prizes: Film/TV, Journalism, & Social
Media
 Recognition at the 2014 PRIS...
Photo: Mr. T in DC (Flickr)
How can you use social
media to make a difference?
1 in 4 will have a
mental health issue
CCPhoto:JesseVaughan
What can you do with
social media?
Communicate
Converse
Connect
Collaborate/Co-Create
Consumer Research
Collect/Categorize...
Photo: http://www.flickr.com/photos/davidkjelkerud/2713789232/
Social media is
word of mouth
on steroids!
Photo: http://www.flickr.com/photos/waxypoetic/274724321/
Marketing is dead.
We need to create
movements instead.
-Kevin Roberts
Worldwide CEO of Saatchi & Saatchi
Photo: http://ww...
Strategy Roadmap
1. Goals/objectives
2. Target audience
3. Capacity
4. Tools and Tactics
5. Monitor and
Evaluate
Photo: ht...
Step 1: What are Your
Goals/Objectives?
Social Media Outcomes
• Listening and learning
• Building relationships
• Building awareness of issue
• Improving reputati...
.75".75"
.75".75"Step 2: Whom Do You Want to Reach?
http://www.flickr.com/photos/hamoid/317021961/
Beth Kanter, bethkanter.org
Slide Credit: wearemedia.org
Step 3: What is Your Organizational Capacity?
Free Puppy! (or is it?)
http://www.flickr.com/photos/psycho-
pics/3411848285/
Step 4: Which Tools and Tactics
Will Help You Reach Your Goals?
Choose the Right Tools
• Listen
– Google Alerts, RSS
readers, Twitter Search
• Converse
– Twitter, Facebook, Blog
s, G+
• ...
Step 5:
Monitoring/
Evaluation
http://www.flickr.com/photos/bionicteaching/3629084631/
• RSS Feed Reader
• Google Alerts
•...
Social Media
Tips for
Mental
Health/Suicide
Prevention
http://www.flickr.com/photos/waderockett/171688464/
Be Authentic
Photo: http://www.flickr.com/photos/feastoffools/3584066855
Be
Relevant
Photo:
http://www.flickr.com/phot
os/brewedfreshdaily89/28
24125234/
Love is Louder
Engage in Two-Way
Conversation
Photo: http://www.flickr.com/photos/gw1/2666052624/
Language Matters
http://spicecat.tumblr.com/post/51599789091/drew-a-version-of-this-a-while-ago-for-my
Tips for Social Media Content
• Share resources, tips, news, encouragement
• Link to reliable sources.
• Check links befor...
Building an Online Community
Photo: http://www.flickr.com/photos/mallix/2586969604/
Find Your Fans
Photo: http://www.flickr.com/photos/lafleur/1350302133/
http://www.flickr.com/photos/charliecowins/2083851923/
Enable
Evangelists
Online Safety and Privacy
http://www.flickr.com/photos/ell-r-brown/7227970962
Tell Your Story Across
Platforms
InvisiblePeople.tv
Social Media Resources
http://bit.ly/GenNextSocialMedia
•Application deadline: November 30, 2013
•Semifinalists selected by December 6, 2013
•Final projects submitted by February...
(866) 284-9767
teamup@eiconline.org
http://eiconline.org/teamup
@MediaTEAMup
Questions?
Using Social Media for Good: Mental Health, Suicide Prevention and Beyond
Using Social Media for Good: Mental Health, Suicide Prevention and Beyond
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Using Social Media for Good: Mental Health, Suicide Prevention and Beyond

Nedra Kline Weinreich
Entertainment Industries Council, Inc.

Presented at the Journalism Association of Community Colleges Conference at Cal State Fullerton
October 11, 2013

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Using Social Media for Good: Mental Health, Suicide Prevention and Beyond

  1. 1. USING SOCIAL MEDIA FOR GOOD: MENTAL HEALTH, SUICIDE PREVENTION AND BEYOND Nedra Weinreich (@Nedra, @MediaTEAMup) Entertainment Industries Council
  2. 2. Our partners: Radio Television Digital News Association
  3. 3. Introducing Generation Next…  Three $4000 Cash Prizes: Film/TV, Journalism, & Social Media  Recognition at the 2014 PRISM Awards ceremony  Mentoring sessions with industry professionals and mental health experts  A collaborative program with Active Minds, a mental health organization led by college students  Curricular resources for faculty and students
  4. 4. Photo: Mr. T in DC (Flickr) How can you use social media to make a difference?
  5. 5. 1 in 4 will have a mental health issue CCPhoto:JesseVaughan
  6. 6. What can you do with social media? Communicate Converse Connect Collaborate/Co-Create Consumer Research Collect/Categorize Collective Wisdom Customize Customer Service Community
  7. 7. Photo: http://www.flickr.com/photos/davidkjelkerud/2713789232/
  8. 8. Social media is word of mouth on steroids!
  9. 9. Photo: http://www.flickr.com/photos/waxypoetic/274724321/
  10. 10. Marketing is dead. We need to create movements instead. -Kevin Roberts Worldwide CEO of Saatchi & Saatchi Photo: http://www.flickr.com/photos/yukatafish/2616061290/
  11. 11. Strategy Roadmap 1. Goals/objectives 2. Target audience 3. Capacity 4. Tools and Tactics 5. Monitor and Evaluate Photo: http://www.flickr.com/photos/pensiero/230717296/
  12. 12. Step 1: What are Your Goals/Objectives?
  13. 13. Social Media Outcomes • Listening and learning • Building relationships • Building awareness of issue • Improving reputation of organization • Motivating content generation by supporters • Increasing relevant visitor traffic/page rankings • Increasing perceptions of social norms • Social support • Taking action Photo: http://www.flickr.com/photos/theparadigmshifter/85540112/
  14. 14. .75".75" .75".75"Step 2: Whom Do You Want to Reach? http://www.flickr.com/photos/hamoid/317021961/
  15. 15. Beth Kanter, bethkanter.org
  16. 16. Slide Credit: wearemedia.org Step 3: What is Your Organizational Capacity?
  17. 17. Free Puppy! (or is it?) http://www.flickr.com/photos/psycho- pics/3411848285/
  18. 18. Step 4: Which Tools and Tactics Will Help You Reach Your Goals?
  19. 19. Choose the Right Tools • Listen – Google Alerts, RSS readers, Twitter Search • Converse – Twitter, Facebook, Blog s, G+ • Tell Your Story – Blogs, Twitter, G+, vide o/photo sharing, podcasts, Pinte rest • Help Supporters Tell Your Story – User generated content, contests, social • Generate Buzz – Twitter, Social news (eg Reddit), Tumblr, Pintere st • Build Community – Facebook, LinkedIn, Twi tter, G+, hashtags, Tum blr • Collaborate/Collect Information – Wikis, social bookmarking, hashtags
  20. 20. Step 5: Monitoring/ Evaluation http://www.flickr.com/photos/bionicteaching/3629084631/ • RSS Feed Reader • Google Alerts • Blog/News Monitoring • Twitter/FB Search • Website/Social Media Analytics
  21. 21. Social Media Tips for Mental Health/Suicide Prevention http://www.flickr.com/photos/waderockett/171688464/
  22. 22. Be Authentic Photo: http://www.flickr.com/photos/feastoffools/3584066855
  23. 23. Be Relevant Photo: http://www.flickr.com/phot os/brewedfreshdaily89/28 24125234/
  24. 24. Love is Louder
  25. 25. Engage in Two-Way Conversation Photo: http://www.flickr.com/photos/gw1/2666052624/
  26. 26. Language Matters http://spicecat.tumblr.com/post/51599789091/drew-a-version-of-this-a-while-ago-for-my
  27. 27. Tips for Social Media Content • Share resources, tips, news, encouragement • Link to reliable sources. • Check links before passing them along. • Don’t only post about mental health when there has been a violent incident. • Positive stories of hope and recovery are powerful. • Social interactions reduce stigma.
  28. 28. Building an Online Community Photo: http://www.flickr.com/photos/mallix/2586969604/
  29. 29. Find Your Fans Photo: http://www.flickr.com/photos/lafleur/1350302133/
  30. 30. http://www.flickr.com/photos/charliecowins/2083851923/ Enable Evangelists
  31. 31. Online Safety and Privacy http://www.flickr.com/photos/ell-r-brown/7227970962
  32. 32. Tell Your Story Across Platforms
  33. 33. InvisiblePeople.tv
  34. 34. Social Media Resources http://bit.ly/GenNextSocialMedia
  35. 35. •Application deadline: November 30, 2013 •Semifinalists selected by December 6, 2013 •Final projects submitted by February 28, 2014 •PRISM Awards: April 24, 2014 Generation Next Competition eiconline.org/teamup/gen-next/
  36. 36. (866) 284-9767 teamup@eiconline.org http://eiconline.org/teamup @MediaTEAMup Questions?

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