This document discusses how organizations can use social media tools and tactics to boost recruitment. It outlines how social media can help build awareness, recruit new students, maintain alumni connections, and more. Specific social media platforms like Facebook, Twitter, online video and hashtags are examined in depth, with tips provided on content, engagement, measurement and community building strategies. Best practices like listening, being authentic and relevant, engaging in conversation, and empowering evangelists are also covered.
5. How Can Social Media Help You Be
More Effective?
Build awareness of Melton’s programs
Recruit new students
Maintain connection with alumni
Build online community of Jewish learners
Communicate with other Melton programs
Reinforce lessons with relevant news/resources
Build relationships with potential partners
6. Your Students Use Social Media!
74% are “very comfortable” using the
internet
49% search for products and service
information online at least once a day
59% use Facebook
86% visit social media sites such as
Facebook to connect with friends and family
Looking at pictures of grandchildren and
watching videos are popular online activities
Source: See3 Research Report, 2011
7. All ages use social network sites
Source: Pew Internet Project, 2011
17. Getting Facebook “Likes”
Add “Like” button to your website
Add Facebook comments to your website
Let your email contacts know about your
Facebook page (“Tell Your Fans”)
Promote Facebook page in newsletters –
link directly to posts in Facebook
Consider using targeted Facebook ads
When you have 25 “likes,” grab your alias
URL (i.e., facebook.com/MeltonYourCity)
Give people a reason to “like” your page
18. Facebook Page Content
Offer interesting, shareable information
Offer a variety of media – text
posts, photos, video, links
Actively manage your community by
encouraging comments, interaction
Ask questions of your fans, run polls
Do not only post Melton-related info
Encourage fans to recommend your page
to their friends and family
Encourage your community to post items
22. Video Tips
Create short (1-2 minute) stories
Compelling content –
emotional, interesting, funny, surprising
Good audio is critical
Show, don’t tell
Set up your own channel on
YouTube, post links on
Facebook, newsletters, email
Ask supporters to share video
Viral is an outcome, not an attribute
23. Some Video Ideas
Clips of teachers speaking on a
particularly interesting topic
Students talking about their reasons for
joining the Melton program
Alumni talking about how Melton
changed their lives
Weekly thoughts – parsha, holidays,
curriculum-related
Video contest for student created
videos
24.
25. Anatomy of a Tweet
Account
Retweet Twitter Name Mention/Reply
Shortened
Hashtag URL
Timestamp/P Click to
ermalink Reply/Retweet/Favorite
33. Building Your Twitter Community
Use your profile to shine
Provide value to your followers
Follow people in your community
◦ Partners/supporters/people talking about
Melton or Jewish topics
◦ Use Twitter lists, WeFollow, local Twitter
Search (advanced search)
Reach out to followers
Retweet useful information from others