客户服务指南.ppt

创导广告客户服务指导手册

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],一、服务准则

[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],二、各阶段客户服务要点

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],（二）、前期客户接触

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],（三）、提案

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

即使未担负说明任务，也应精力集中于客户反应，记录同时频频点头 ■ 提案后沟通将提案内容及客户意见、我们的修改意见形成双方备忘录出门前记住“踩一脚”，再次提醒对方下一步的动作与时间

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],（四）、签约

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],（五）、个案执行

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

倾听他的埋怨和愤怒，千万不要打断请求他给你说明的机会告诉他你将如何解决危机，这才是关键。 ■ 往来文件要点将公司的行文标准应用在所有的内外文件上

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],（六）、执行后服务

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],（七）、客户关系维护

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],（八）、仪表仪态

[object Object],[object Object],[object Object],[object Object],结束语

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