家户之影响.ppt

Family/Household Influences By Meichiung Chi

家庭／家戶之影響 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

家庭與消費行為 ,[object Object],[object Object],[object Object]

什麼是家庭？ ,[object Object],[object Object],[object Object],[object Object]

家庭的類型 ,[object Object],[object Object],[object Object],[object Object]

什麼是家戶 (Household) ？ ,[object Object],[object Object],[object Object]

影響家庭／家戶購買的因素 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

家庭購買決策 ,[object Object],[object Object],[object Object]

Identify different purchase/consumer relationships ,[object Object],[object Object],[object Object],[object Object],[object Object]

家庭購買決策﹕配偶角色 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

產品類別 Joint Wife Autonomic Husband

決策階段 ,[object Object],[object Object]

家庭購買決策﹕兒童角色 ,[object Object],[object Object],[object Object]

家庭生命週期（ FLC 傳統版） ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Traditional Family Life Cycles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Traditional Family Life Cycles ,[object Object],[object Object],[object Object]

Traditional Family Life Cycles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Traditional Family Life Cycles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Family Life Cycle （現代版）單身Ｉ單身 II 單身 III 年輕夫婦不育子女夫婦年老夫婦滿巢Ｉ滿巢 II 單親Ｉ單親 II 延遲滿巢滿巢 III 單親 III

改變中的家庭結構 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

改變中的家庭結構 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

改變中的家庭結構 ,[object Object],[object Object],[object Object],[object Object],[object Object]

改變中的家庭結構 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

改變中的家庭結構 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

改變中的家中男女 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

家户之影响.ppt

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (9)

Ähnlich wie 家户之影响.ppt

Ähnlich wie 家户之影响.ppt (7)

Mehr von wei mingyang

Mehr von wei mingyang (20)

家户之影响.ppt